• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Rechtliche Risiken im Onlinemarketing und Social Media Marketing

on

  • 2,986 views

Folien zum Vortrag bei Marketing on Tour 2010 in Berlin http://www.marketing-on-tour.de/ .

Folien zum Vortrag bei Marketing on Tour 2010 in Berlin http://www.marketing-on-tour.de/ .

Statistics

Views

Total Views
2,986
Views on SlideShare
2,596
Embed Views
390

Actions

Likes
1
Downloads
26
Comments
0

5 Embeds 390

http://spreerecht.de 224
http://rechtsanwalt-schwenke.de 163
http://www.advisign.de 1
http://www.google.de 1
http://webcache.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Rechtliche Risiken im Onlinemarketing und Social Media Marketing Rechtliche Risiken im Onlinemarketing und Social Media Marketing Presentation Transcript

    •  
    •  
    • Ehrlich, schnell, direkt statt Business-Style Keine Kontrollinstanzen
    • Gesetze Abmahnungen Hausregeln Kontoverlust
    • Impressum
      • Accountname
        • Marken/Unternehmen
        • Gemeinden
        • Prominente
        • Hausregeln (z.B. FB)
      • Urheberrecht
        • Recht am Foto
        • Recht am Motiv
        • Aufpassen bei Stock-Photos
      • Äußerungsrecht
        • Meinungen statt Tatsachen
        • Zu Mitbewerbern schweigen
    • Werbeanzeigen und dergleichen
    •  
      • Direktmarketing
        • Permission
        • NoGo auf Facebook, Twitter & Co
      • Haftung
        • Plattforminhaber
        • Plattformnutzer
        • Agentur
        • Haftungsprivileg für Inhalte 3ter
    • Social Media Policy Grenzen setzen Freiheiten aufzeigen
    •  
    •  
    • Diese Präsentation steht unter der Creative Commons BY-SA Lizenz: http://creativecommons.org/licenses/by-sa/3.0/de/ Für die einzelnen Bilder gelten folgende Lizenzen: Party & Bodyguard - Grand Theft Auto : Vice City bpublished by Rock Star Games http://www.rockstargames.com/ Hunde: fPat http://www.flickr.com/photos/fpat/3373063814 / CC - BY http://creativecommons.org/licenses/by/2.0/deed.de Billboards: Daveness_98 http://www.flickr.com/photos/31216636@N00/3253842434 / CC BY http://creativecommons.org/licenses/by/2.0/ Roadsign: Nicholas_T http://www.flickr.com/photos/nicholas_t/3478706564 / CC BY http://creativecommons.org/licenses/by/2.0/ Handshake: Aidan Jones http://www.flickr.com/photos/aidan_jones/3575000735/ / CC BY-SA http://creativecommons.org/licenses/by-sa/2.0/ Bullhorn: Robotpolisher http://www.flickr.com/photos/lintbrush/457846577 / CC BY-SA http://creativecommons.org/licenses/by-sa/2.0/ Einsturzgefahr: Markus Rödder http://www.flickr.com/photos/subcess/4550843848 / CC BY-ND http://creativecommons.org/licenses/by-nd/2.0/ Leitplanken: jwisser http://www.flickr.com/photos/jwisser/2068373893/ / CC BY-SA http://creativecommons.org/licenses/by-sa/2.0/deed.de Blue-Orb Logos http://icons.mysitemyway.com/ Bildernachweis