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Trends in headlines
Trends in headlines
Trends in headlines
Trends in headlines
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Trends in headlines

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  • 1. Trends in headlinesRon Smith, deputy copy desk chief for days,Milwaukee Journal SentinelTeresa Schmedding, news editor, Daily Herald
  • 2. Questioning old rules• Bad breaks• Repeated words• Bad puns are out• Power verbs may convey bias• Avoid eye games
  • 3. We are in the meaning business• Why is as important as what• More conversational• Talk directly to readers
  • 4. Know your audience• Reflect the philosophy of your paper• Use proper tone, taste• Use key word system• Write for the section the article is in

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