Skills journalits need in a digital era

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  • Industry has changed. Public no longer willing to take whatever content we dish out. Employers no longer willing to take whatever schools dish out.
  • What do you bring to the table that X doesn’t? Why should I send you to china? How is it important to our readers?
  • Last three jobs didn’t exist before I had them
  • Myers Briggs? Listening preferences?
  • What do you read? Too many of you like the design and technology but not enough the actual news.
  • Don’t print it online if you’re not sure, any more than you would in print. Vultee study
  • Skills journalits need in a digital era

    1. 1. Skills journalists need in aDigital EraTeresa SchmeddingAssistant Managing Editor, Daily Herald Media GroupPresident, American Copy Editors Societytschmedding@dailyherald.com @tschmeddingClasses you should take to get a job nowand a better job in 5 years
    2. 2. Marketing You’ll need to market yourself to get hired You’ll need to market yourself to getpromoted You’ll need to market your work
    3. 3. Strategic planning, budgeting,business plans You’ll need to plan your career You’ll need to justify spending on projects,hires, purchases, innovations You’ll need to justify the expense for yourstaff or yourself
    4. 4. Public speaking, debate You’ll need to speak up in meetings You’ll need to be able to make presentations You’ll need to be able to win arguments,handle public conflicts
    5. 5. Business psychology You’ll need to be successful with crazy andsane bosses You’ll need to be successful with crazy andsane co-workers You’ll need to be successful with crazy andsane employees You’ll need to make your crazy or sane selfsuccessful
    6. 6. Outside the classroom You’ll need to know what’s happening inyour industry You’ll need to be ahead of the curve, notbehind You’ll need to be smarter, faster, smarter
    7. 7. Accuracy, quality rules Basic rules on accuracy and verificationstand regardless of platform Standard of completeness may change Without credibility, our words aremeaningless

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