Fail Fast, Fail Cheap.
Errors Make Us Better.
Arik Hanson // @arikhanson
Tony Saucier // @tsauce // OLSON
What Do We Mean By
Fail Fast, Fail Cheap?
There are goals in doing the digital - business,
personal or community.
Since there are no experts, we all learn by
doing, so improvement becomes the metric.
But big budgets, elaborate plans and
committees will slow that down.
So we improve most effectively when we
think, execute quickly and fail. Then adjust.
• "Certain aspects of the
voting meant that we felt it
was no longer not a level
playing field for all of the
bloggers. Some might argue
that people were simply
using the power of the
internet. We felt that the
fairest way would be to ask
each blogger to vote for
Ladies and gentleman, your
ASUS brand champions!
“What a crock of sh&t”
“Feeling of being cheated”
“I feel like a fool for trusting you.”
“Purely because of your incompetence.”
“Thanks for testing and ruining my faith
Did ASUS learn
from their fail?
• Who really owns your brand?
• Can you learn from your
• Do you trust your community?
• Do the facts outweigh perception?
• Does it matter?
• How could they have failed this faster?
• In an ideal world, what is success?
• So what’s missing?
• Where is the Slurpee community?
• What’s the net effect for this brand?
• Can this ship be righted?
• How could they have failed this cheaper?
If you take away something:
Great ideas will work even if you can only
afford what’s in the couch cushions.
Failing fast & cheap is not charting a path
to success, it’s continuous course
You’re chasing the journey, not the