TestimonialsWilliam & Julie Hockett- Cary, N CWhen we moved to the Research Triangle area, we were looking for a real estate agent who was an expertin the area and a leading agent. We were impressed that we always felt like Tracys most important clientsthroughout the process of finding our home. Whether slogging through snow with us next to kids sledding,walking through woods to trace boundary lines, or giving us great advice in each of the countless houseswe toured, Tracys tireless dedication and care were always evident. Tracy understood our goals so wellthat she knew what features each of us liked most and least about a house – which made the process veryefficient and smooth. As newcomers to the state, we really appreciated Tracys deep knowledge ofneighborhoods in the region and her help in finding an area and neighborhood that make us feel athome. Additionally, her advice throughout the process was invaluable, making sure that we understoodthe fair value of real estate and fighting on our behalf. We were impressed with her diligence in acting as afiduciary for us. Tracy made it a priority to make sure that we purchased a house that we were bothexcited to live in and that would protect our financial investment. She has been a great counselor,insightful and thorough. On a personal note, we really enjoyed working with Tracy. She made finding ournew home fun and brought endless enthusiasm to the process!Jim & Janie Keatley- Cary, N CThank you so much for making the sale of our Townhome in Cary so painless. We never expected to sellso quickly and we know the way it was marketed was a big factor. We had an offer after only 5days! Thanks again for your expertise and continued success in your career.Mike & Brenda Kalt- Cary, N CWe used Tracy for both the purchase of our new home and the sale of our old house. I cant say enoughabout the job she did. On the sale of our old house, she offered solid advice every step of the way andeven acted as contractor for the repairs we had to make to the house before putting it on the market. Wehad an offer after only 3 days! We were extremely impressed with her knowledge of the market and thereal estate business in general. She is very computer-savvy and this meant that we were able toexchange information very quickly when needed. If we ever needed to buy or sell a house in the future,we would definitely go with Tracy. 4
My Awards & DesignationsDesignations:• ePro (National Association of RealtorsTechnology Certification)• CRS (Council of Residential Specialists)• SRES (Seniors Real Estate Specialist) ABR(Accredited Buyers Representative)• CLHMS Million Dollar Guild (Certified LuxuryHome Marketing Specialist in the $1M+ Range)• ILHM (Institute of Luxury Home MarketingFonville Morisey Accomplishments:• Fonville Morisey Preston Listings Sold Associateof the Year 2008, 2009, 2010• Fonville Morisey Preston Listings, Listings Sold,Selling, and Associate of the Year 2009, 2010,2011• Triangle Business Journal Top 25 ResidentialRealtors in the Triangle 2009, 2010, 2011 6
Asking Price vs. Selling PriceStrategically pricing your home to get it sold for themost money in the least amount of time Price too low and you lose the value. Price too high and you lose the buyers. 7
Critical Weeks When ListedPricing correctly helps you strike a deal whenthere is more competition for your home. 8
Pricing vs. Potential BuyersProperly priced, you will have the possibility ofmany more buyers competing for your property. 9
Importance of PricingI will negotiate on your behalf to help get the best priceat the best terms in the shortest amount of time. Over time a home that has not been sold may attract offers below market value. 10
Recent Sale Comparables A snapshot of comparable homes sold recently in your area• Address of Comp. 1 I List Price I Sale Price I DOM• Address of Comp. 2 I List Price I Sale Price I DOM• Address of Comp. 3 I List Price I Sale Price I DOM• Address of Comp. 4 I List Price I Sale Price I DOM PHOTOS OF HOMES HERE 3
Competitive Market Analysis YOUR HOME: 123 Main StreetINSERT CMA FOR PROPERTY HERE 3
Preview of Your HomeIn addition to my efforts, the associates in my officemay be assisting me in locating buyers, showing andselling your home. 11
Importance ofInternet Home HOME BUYERS AND SELLERS - 2011Search ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO• Almost 90% of home SEARCH FOR THEIR HOME buyers and sellers use the internet to search for their home1• Reach the widest audience of potential buyers• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011 12
Where BuyersFound Homes• 40% of buyers found a home via the internet – up from 8% in 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011 14
How BuyersFound TheirHomes• 2002: Internet surpassed print ads• 2004: More buyers found their home on internet than from signs• 2009: The internet is THREE TIMES as powerful as signs Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011 15 5
Best of All BUYERS SEARCH OUR LOCAL WEB SITEWorlds BUYERS WHO ARE JUST ON REALTOR.COM®I market to buyers whoare on our site PLUSbuyers who have not yetpicked a broker. PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region. 16
®REALTOR.com Most ViewedFacts That Matter• Visitors on REALTOR.com ® stay longer than on other comparable sites. They take another look at a property and really comb through the details.• Visitors on REALTOR.com ® also come back more often than on any other comparable site. Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased. comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%. 17
SocialNetworkingI will use socialnetworking as anon-intrusive way tokeep my networkapprised of yourlisting. 18
Because ®REALTOR.comhas millions oflistings…I will make yoursstand out 19
®REALTOR.com AppsMobile Marketing Plan• Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who are searching in this neighborhood can find ® me through REALTOR.com mobile marketing. 20
Showcase ListingEnhancementsHow will I showcase yourhome to the most buyers?• I will help your home rise to the top of the search, above other homes, by adding more photos. Screen shots represent site as of publication date. Site subject to change without notice.
Showcase ListingEnhancementsHow will I showcase yourhome to the most buyers?• I place my cell phone number at multiple points to increase buyer calls for your property. Screen shots represent site as of publication date. Site subject to change without 22 notice.
Showcase ListingEnhancementsHow will I showcase yourhome to the most buyers?• I will make your home stand out with a video or virtual tour. Close to 173 million Americans watch videos on the internet every month1 1 comScore, Media Metrix, January 2011 Screen shots represent site as of publication date. Site subject to change without notice. 23
Showcase ListingEnhancementsOpen Houses• Local and regional buyers make up half of the market.• I will post your Open House on the website where more consumers are doing research.• Those who know the neighborhood may refer their friends to your Open House. 24
®REALTOR.comBrings International FrenchBuyers to You Chinese DutchTranslated into 11 Englishlanguages, the GermanREALTOR.com® globalsite offers international Italianand investment buyers Japanesethe opportunity to viewyour listing in their Koreannative language. Portuguese Russian Spanish
®REALTOR.comBrings InternationalBuyers to YouInternational buyershave an easy way tocontact me withquestions regardingyour home.
Online ListingPerformance ReportREALTOR.com® trackingreport shows how manybuyers are looking at yourhome. 33