This is the way industry and working life seems to be going. With all the off shoring, the world becoming flatter and distributed talent pools, we are increasingly being asked to work in global roles. University and College leavers will probably find themselves working across at least two countries and time zones within the first few years of their careers.
Corporate blogging certainly has it’s place, and in many cases can replace stiff corporate communications. Leadership who take to blogging can convey who they are and what they are about to anyone that cares to take note. Seeing the human side of management and understanding their views and perspectives can add real value to staff understanding and strategy knowledge. Equally, project or status reporting can move away from rigid email or word documents and move to blogs.
Tools like BaseCamp really are as simple as it gets. It’s a million miles away from the advanced functionality of MS Project, but it offers enough to be able to manage a project of sets of tasks with a distributed team. The beauty is that no training or installation is required to get working, no matter where you happen to be.
This is just one example of wiki usage. What about starting all documents, or requirements gathering sessions in the wiki? Create a stub, send out the link and have everyone contribute, edit and discuss. Low email overhead, big collaboration factor. All the while you are creating that community fatcor.
So imagine a sharing all bookmarks on a particular topic with a network interested in said topic Project teams can share links Managers can disseminate links You can access your links on any computer – that’s less of an overhead for tech support in migrations etc
So you see another mention to RSS. It really is the glue that holds all of this together. With the podcasting, anyone can tap into Carole’s knowledge or status reporting, listing at a time that suits them, in an environment that suits them. The fact that her podcast get’s re-published by her audience, it multiplies the listener base beyond her own network. This creates awareness and opportunities beyond her normal reach.
LinkedIn is a Social Networking site for professionals. When you get back to the office tomorrow, go to LinkedIn and search for your companies name. You might be surprised to see who and how many people have a profile on there. It surprised me to see that it has a high management and above membership base. It almost feels like a secret club of sorts.
This really is a key point. A lot of enterprise2.0 boils down to collaboration, or software which enables you to collaborate and communicate.
There’s a big difference there, and I wonder how many of us the same applies to? Look at what you were using even last year compared to this year and you will see how fast both the web2.0 and enterprise2.0 landscape is moving.
That really speaks for itself, in that it’s almost mandatory for software to be web based to be classed as web2.0 or enterprise2.0. The fact that Internet Explorer is giving way to FireFox is interesting. Here you have an open source, slick, secure, ahead of the pack piece of software taking a big piece of Microsoft’s pie. It’s a sign of things to come. How many Microsoft apps do you see above?
So that’s software Initiated by Management which is embraced and implemented (in content and usage) by the users. Simon’s corporate wiki example in the second slide speaks volumes to this.
1. meet Charlie
3. mr. Enterprise2.0
4. Charlie works here………..
5. and here………..
6. Charlie’s Project team are here
7. so Charlie has to find ways of
working in a global team, in different
time zones and with people he has
8. this is Charlie’s boss……..
9. Charlie subscribes to his blog via
an RSS feed
He feels like he knows
him real well, and always
knows what he’s
thinking and where the
company is heading.
he’s never met his boss in person
10. his boss
subscribes to it via
an RSS feed
subscribe to it via
an RSS feed
130 people he
doesn’t know subscribe
to it via an RSS feed
they all feel like they know him and his project
Charlie also has a project blog
11. Charlie uses BaseCamp to manage his
he assigns tasks &
deadlines to team
communicate & check off
progress and workload
12. Charlie likes tools like BaseCamp because they are
lightweight, easy to use and quick…oh and it has
No training needed for new team
members – sign up and go
13. Charlie uses the company wiki….. a lot
the wiki is accessible and editable by everyone
at the company
14. to create their own user documentation
he encourages the users to use the
15. that’s less work for Charlie…..
….and empowerment for the users
16. Charlie stores & tags all his bookmarks
on the intranet
….everyone can see them….and he can see
17. his tags highlight his interests & stuff he’s
keeping an eye on
he can see
who else is
interested in the
same things by
18. Charlie’s boss & project team use the same
Social Bookmarking app……
…..they subscribe to each
others tag feeds via RSS
19. this is Carole
Charlie’s colleague & mentor
20. Carole normally has lots to say………
so she creates audio
podcasts which are
throughout the company
21. when a new podcast is available from
Charlie is notified via RSS
22. ……….he then downloads, listens to &
syndicates the podcast on his own blog
23. Charlie has a LinkedIn profile……
24. ….so does his boss
25. ….and most of his team
26. ….in fact, that’s how he got the job. Using a
Social Network to find contacts and
27. ….if people don’t know what you can do…..why
would they ask you to do it?
28. you see….
..social networking is not just
29. from his tags, his blog, his wiki entries and
his LinkedIn profile………
people often contact Charlie from different
departments and even countries……..
30. …just to say Hi….or to say, hey, I work on a
similar project, how can we collaborate…?
it’s about collaboration
31. 18 months ago Charlie was using these tools …..
all on his desktop….
32. todayCharlie uses these tools …..
all through his
33. ..ask Charlie what his
favourite piece of
if you were to…….
34. ..he’d give it some
..and say it was a
35. ..and answer
36. ..as Charlie uses his favourite
browser for almost any app
37. Ask Charlie what
38. ..he’d say he
39. ..but it’s most definately
within the firewall…….
40. ..easy to use software
bottom up, not top
less feature bloat, more
42. ..they all have a social
..they are all browser based.
43. Enterprise2.0 …..
initiated by those
passionate about web2.0
and implemented by
people like Charlie….