WebRTC as a Market Disruptor to OTT VoIP Services

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What makes WebRTC a potential driver for telco innovation?
OTT VoIP players are disrupting the telco space for several years now. WebRTC, as a new standard, has the potential of disrupting OTT VoIP players and become a real boon for telcos.

You can find my impressions and more details about the conference here: http://bloggeek.me/webrtc-conference-wrapup/

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WebRTC as a Market Disruptor to OTT VoIP Services

  1. 1. WebRTC as a Market Disruptor to OTT VoIP Services Tsahi Levent-Levi Director of Business Solutions, PBG - PSM October 20121
  2. 2. Is OTT a threat?2
  3. 3. SMS growth 25 20 Trillions of messages 15 10 SMS 5 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Portio Research3
  4. 4. OTT vs SMS 25 20 OTT Trillions of messages 15 10 SMS 5 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Portio Research4
  5. 5. What about voice?5
  6. 6. Europe’s outgoing voice minutes Ireland Switzerland Norway Denmark Belgium Finland Austria Portugal Netherlands Sweden Greece Spain France Germany Italy United Kingdom6
  7. 7. Skype serves more voice than any European country Ireland Switzerland Norway Denmark Belgium Finland Austria Portugal Netherlands Sweden Greece Spain France Germany Italy United Kingdom Skype7
  8. 8. The OTT Strategy8
  9. 9. 1 REACH as many users as possible9
  10. 10. 2 OFFER compelling free services10
  11. 11. 3 LOCK them in and try to monetize11
  12. 12. The OTT Business Model12
  13. 13. OTT Business Model Advertising13
  14. 14. OTT Business Model Connectivity to PSTN14
  15. 15. OTT Business Model Value Added Services15
  16. 16. OTT Business Model Cashing out upon acquisition16
  17. 17. BUSINESS MODEL[…] We have a lot of ideas on how to makemoney once Tango reaches a critical mass, andare going to explore and experiment with a widevariety of ways to monetize mobile video callingincluding offering premium services. Staytuned…17
  18. 18. WebRTC18
  19. 19. WebRTC’s Disruption of OTT No Download No User ID19
  20. 20. Identity and OTT20
  21. 21. Identity and WebRTC21
  22. 22. Friends & Family Consumer to Business Types Of Calls OTT Social Media Telco WebRTCBusiness to Consumer Within the Business Business Partners Telco WebRTC VPN/OTT WebRTC Telco WebRTC22
  23. 23. OTT vs. Social Media23
  24. 24. WebRTC is a client side looking for server side infrastructure And there lies the opportunity24
  25. 25. Image credits zitona kamshots25
  26. 26. Thank You! Tsahi Levent-Levi Director of Business Solutions, PBG – PSM tsahil@amdocs.com http://bloggeek.me26

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