From Authorshipto AuthorityWhy ClaimingYour Identity Matters
@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
• Essex lad@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
• Essex lad• Spurs supporter@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
• Essex lad• Spurs supporter• “Visited” US 1982@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
• Essex lad• Spurs supporter• “Visited” US 1982• Started SEO 1997@simmonet #SMXGrant SimmonsDirector SEO & Social ProductT...
• Essex lad• Spurs supporter• “Visited” US 1982• Started SEO 1997• Joined The Search Agency 2008• 220 employees around the...
• Essex lad• Spurs supporter• “Visited” US 1982• Started SEO 1997• Joined The Search Agency 2008• 220 employees around the...
From Authorshipto AuthorityWhy ClaimingYour Identity Matters
@simmonet #SMXContent is KingAuthority Content is “Kingier”+ Authority
Content is KingAuthority Content is “Kingier”@simmonet #SMX
Kingier ?@simmonet #SMX
Kingier likeKing Kong!@simmonet #SMX
Kingier ContentNot like the old days…
Kingier ContentQuality over Quantity!
UniqueKingier ContentQualityEngagingRelevantTrusted
TrustedKingier ContentQuality
trust = links@simmonet #SMX(of course links are still important)old
BUT…Until…Links were / arerelatively easyto ‘game’
trust = links@simmonet #SMXnew
trust = authority@simmonet #SMX(of course links are still important)new
authority is@simmonet #SMXknown credible topic expert
Entities to Identities@simmonet SMXClaim & Connectknown
known credible topic expert• Connecting;known entitiesto known identities• Social / Google+• Rel = author
Establish Credibility@simmonet SMXCreate Worthy Contentcredible
known credible topic expertAlgorithmic ‘review’Human review@simmonet #SMX www.google.com/insidesearch/howsearchworks/the...
known credible topic expert• What Expertise?–Focus–Consistent@simmonet #SMX• What Signals?–Yes… links –Citations / Co-cit...
Build Your Digital Footprint@simmonet #SMX
Mentions. Associations. Citations. Connections. Links.+ 1’sshareslikestweetsChatterbookmarkssentiment.bananasKingier Conte...
@simmonet #SMXCan’t fake it…Kings don’tneed to cheatWell you can…… but why?
@simmonet #SMXSo howdo webuildKingier?andwhy?
Building Authority (kingier)• Claim & Connect– Google+ / Other profiles• Build Credibility– Create great content (worthy)•...
Success?Why ClaimingYour Identity Matters@simmonet SMX
“We’re (Google) doing a better jobof detecting when someone is sortof an authority in a specific space…and trying to make ...
Kingier Success• Better Visibility– “Brand” factor (trust)– Authorities rank• Better “Clickability”– SERP display• Links B...
Thank you!You get bananas
Grant Simmonsgrant@thesearchagency.com@simmonetlinkedin.com/in/simmonetwww.thesearchagency.co.ukwww.thesearchagency.comwww...
From Authorshipto AuthorityWhy ClaimingYour Identity Matters
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  • Talk about Panda – look for better contentTalk about Penguin – look for better linking (from better / relevant sites)
  • Authorship authority smx_london051513-simmons-final

    1. 1. From Authorshipto AuthorityWhy ClaimingYour Identity Matters
    2. 2. @simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
    3. 3. • Essex lad@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
    4. 4. • Essex lad• Spurs supporter@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
    5. 5. • Essex lad• Spurs supporter• “Visited” US 1982@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
    6. 6. • Essex lad• Spurs supporter• “Visited” US 1982• Started SEO 1997@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
    7. 7. • Essex lad• Spurs supporter• “Visited” US 1982• Started SEO 1997• Joined The Search Agency 2008• 220 employees around the world• “Agent Algo” #OrangeFedora@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
    8. 8. • Essex lad• Spurs supporter• “Visited” US 1982• Started SEO 1997• Joined The Search Agency 2008• 220 employees around the world• “Agent Algo” #OrangeFedora• Still an Essex lad@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
    9. 9. From Authorshipto AuthorityWhy ClaimingYour Identity Matters
    10. 10. @simmonet #SMXContent is KingAuthority Content is “Kingier”+ Authority
    11. 11. Content is KingAuthority Content is “Kingier”@simmonet #SMX
    12. 12. Kingier ?@simmonet #SMX
    13. 13. Kingier likeKing Kong!@simmonet #SMX
    14. 14. Kingier ContentNot like the old days…
    15. 15. Kingier ContentQuality over Quantity!
    16. 16. UniqueKingier ContentQualityEngagingRelevantTrusted
    17. 17. TrustedKingier ContentQuality
    18. 18. trust = links@simmonet #SMX(of course links are still important)old
    19. 19. BUT…Until…Links were / arerelatively easyto ‘game’
    20. 20. trust = links@simmonet #SMXnew
    21. 21. trust = authority@simmonet #SMX(of course links are still important)new
    22. 22. authority is@simmonet #SMXknown credible topic expert
    23. 23. Entities to Identities@simmonet SMXClaim & Connectknown
    24. 24. known credible topic expert• Connecting;known entitiesto known identities• Social / Google+• Rel = author
    25. 25. Establish Credibility@simmonet SMXCreate Worthy Contentcredible
    26. 26. known credible topic expertAlgorithmic ‘review’Human review@simmonet #SMX www.google.com/insidesearch/howsearchworks/thestory/• Links• Engagement
    27. 27. known credible topic expert• What Expertise?–Focus–Consistent@simmonet #SMX• What Signals?–Yes… links –Citations / Co-citations–Associations / Affiliations–Social Mentions / Sentiment–“Digital footprint”
    28. 28. Build Your Digital Footprint@simmonet #SMX
    29. 29. Mentions. Associations. Citations. Connections. Links.+ 1’sshareslikestweetsChatterbookmarkssentiment.bananasKingier Content Inspires InteractionLove your contentTold my friends!
    30. 30. @simmonet #SMXCan’t fake it…Kings don’tneed to cheatWell you can…… but why?
    31. 31. @simmonet #SMXSo howdo webuildKingier?andwhy?
    32. 32. Building Authority (kingier)• Claim & Connect– Google+ / Other profiles• Build Credibility– Create great content (worthy)• Expand Your Footprint– Onsite, social / guest / PR• Follow the Rules– Kings don’t (need to) cheat• Engage!– Inspire interactions– Social signals@simmonet #SMX
    33. 33. Success?Why ClaimingYour Identity Matters@simmonet SMX
    34. 34. “We’re (Google) doing a better jobof detecting when someone is sortof an authority in a specific space…and trying to make sure that thoserank a little more highly if you’resome sort of authority...”@simmonet #SMXmatt kong cutts
    35. 35. Kingier Success• Better Visibility– “Brand” factor (trust)– Authorities rank• Better “Clickability”– SERP display• Links Build Themselves– Well not exactly…More likely organically• And…– It’s good to be the King
    36. 36. Thank you!You get bananas
    37. 37. Grant Simmonsgrant@thesearchagency.com@simmonetlinkedin.com/in/simmonetwww.thesearchagency.co.ukwww.thesearchagency.comwww.thesearchagents.com
    38. 38. From Authorshipto AuthorityWhy ClaimingYour Identity Matters

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