Promoting and Supporting Web 2.0 Services on Campus

Agenda Part I 8-8:10 Welcome/the basics 8:10-8:15 My Introduction 8:15- 8:45 Audience Introduction 8:45-9:30 Learning 2.0 and organizational change @ McMaster 9:30-10:00 Break

8-8:10 Welcome/the basics

8:10-8:15 My Introduction

8:15- 8:45 Audience Introduction

8:45-9:30 Learning 2.0 and organizational change

@ McMaster

9:30-10:00 Break

Agenda Part II 10:00-10:15 Learning 2.0 @ McMaster: Transforming ourselves 10:15-11:00 Learning 2.0 at McMaster: The program 11:00-11:15 Learning 2.0 at McMaster: How we’re using it 11:15-11:20 Next Steps 11:20-11:30 Questions

10:00-10:15 Learning 2.0 @ McMaster: Transforming ourselves

10:15-11:00 Learning 2.0 at McMaster: The program

11:00-11:15 Learning 2.0 at McMaster: How we’re using it

11:15-11:20 Next Steps

11:20-11:30 Questions

My Introduction New to McMaster 20+ years experience Public/academic libraries Grant initiatives involving archives, museums and others Systems background Last position: Wayne State University, Detroit

New to McMaster

20+ years experience

Public/academic libraries

Grant initiatives involving archives, museums and others

Systems background

Last position: Wayne State University, Detroit

Member: Gamer Generation Tauren (Horde Faction) Hunter Class Currently Level 70 and enjoying the Burning Crusade Born: 20-Sep-2006

Tauren (Horde Faction)

Hunter Class

Currently Level 70 and enjoying the Burning Crusade

Born: 20-Sep-2006

July 2006 University Librarian at McMaster University Top 200 Universities worldwide Canada’s most research intensive Recognized as “Canada’s most innovative” Problem-based learning

University Librarian at McMaster University

Top 200 Universities worldwide

Canada’s most research intensive

Recognized as “Canada’s most innovative”

Problem-based learning

Why did I choose to come to Canada?

McMaster Context

McMaster Context

McMaster University Library State of decline 1991: Ranked 86 th among ARL 2006: Ranked 109 th

State of decline

1991: Ranked 86 th among ARL

2006: Ranked 109 th

Challenges Lowest funded medical-doctoral library in Canada Lowest # of librarians in ARL Lowest #FTE in ARL Unionized environment Length of service App. 40% staff in “back office” 10-15% of staff on LTD Needed a message of “CHANGE”

Lowest funded medical-doctoral library in Canada

Lowest # of librarians in ARL

Lowest #FTE in ARL

Unionized environment

Length of service

App. 40% staff in “back office”

10-15% of staff on LTD

Needed a message of “CHANGE”

But first, let’s talk about you…

But first, let’s talk about you…

Audience Introduction Your name Your institution What you do What you hope to get out of this session

Your name

Your institution

What you do

What you hope to get out of this session

Learning 2.0 and Organizational Change @ McMaster

Learning 2.0 and Organizational Change @ McMaster

August 2006: Our Transformation Focus on 4 pillars of “transformation” Ourselves Our resources Our services Our facilities

Focus on 4 pillars of “transformation”

Ourselves

Our resources

Our services

Our facilities

The kick in the teeth 8 weeks after I started: Provost stepped down University: “discovered” $20m structural deficit Freeze vacancies Across the board cuts

8 weeks after I started: Provost stepped down

University: “discovered” $20m structural deficit

Freeze vacancies

Across the board cuts

18 Months since my arrival Three Provosts Two VP Research Two Deans of Humanities Interim Dean of Engineering Interim Dean of Graduate Studies Dean of Social Sciences: no 2 nd term Medicine, Business, Science (stable, for now)

Three Provosts

Two VP Research

Two Deans of Humanities

Interim Dean of Engineering

Interim Dean of Graduate Studies

Dean of Social Sciences: no 2 nd term

Medicine, Business, Science (stable, for now)

A new message, bold vision, get attention Do not fear to be eccentric in opinion, for every opinion now accepted was once eccentric.

Do not fear to be eccentric in opinion, for every opinion now accepted was once eccentric.

Our flattened world 10 flatteners #2: Netscape #4: Open sourcing #9: In-forming #10: The Steroids

10 flatteners

#2: Netscape

#4: Open sourcing

#9: In-forming

#10: The Steroids

2006

2006

Facebook

2006

2006

Student-Focused message

Student-Focused message

Today’s learner Intuitively visual communicators Easily move between virtual and physical Learn through discovery Respond quickly Able to shift easily Diana Oblinger

Intuitively visual communicators

Easily move between virtual and physical

Learn through discovery

Respond quickly

Able to shift easily

Diana Oblinger

Engaged with Games/Virtual worlds (WoW, Second Life) Social spaces (Facebook, myspace) Web 2.0 spaces (Blogs, Wikis) Content (YouTube, Flickr, del.icio.us) Handhelds, cell phones, iPods

Games/Virtual worlds (WoW, Second Life)

Social spaces (Facebook, myspace)

Web 2.0 spaces (Blogs, Wikis)

Content (YouTube, Flickr, del.icio.us)

Handhelds, cell phones, iPods

Librarians

Question…. If you were going to undertake a major transformation of your institution, what kind of message would work on your campus?

If you were going to undertake a major transformation of your institution, what kind of message would work on your campus?

Did it work?

Did it work?

Campus News

Local News (The Spec) Note: they read my blog!

National News (CBC, G&M)

National Television (Canada AM)

One week: PR hat trick University Affairs The Spec G&M

Late breaking news: ACRL Excellence in Academic Libraries

Late breaking news: ACRL Excellence in Academic Libraries

So, what did we do? More than just “the message”….but, Let’s take our break first!

More than just “the message”….but, Let’s take our break first!

Learning 2.0 @ McMaster

Learning 2.0 @ McMaster

Transformation Team

Guest speakers Faculty: Dr. Brian Detlor (Business), Dr. Claude Eilers (Classics) and Dr. Geoffrey Rockewell (Multimedia) Mike Ridley (Guelph) Perry Willett (UofM) Alane Wilson (OCLC) Michael Stephens (tametheweb) Joan Lippincott (CNI), John Shank (blendedlibrarian.org)

Faculty: Dr. Brian Detlor (Business), Dr. Claude Eilers (Classics) and Dr. Geoffrey Rockewell (Multimedia)

Mike Ridley (Guelph)

Perry Willett (UofM)

Alane Wilson (OCLC)

Michael Stephens (tametheweb)

Joan Lippincott (CNI),

John Shank (blendedlibrarian.org)

Choices Retire Restructure Reassign Retrain Recognize 5 R

Retire

Restructure

Reassign

Retrain

Recognize

Choice: Retire Eliminated cataloging department (14 staff) CAW agreement 10 voluntary separation packages 6 months pay Take up from 8 $300,000 salary savings 9 new positions created 7 new librarians

Eliminated cataloging department (14 staff)

CAW agreement

10 voluntary separation packages

6 months pay

Take up from 8

$300,000 salary savings

9 new positions created

7 new librarians

Achievements: New positions Archivist/Librarian Digital Strategies Librarian Digital Technologies Librarian E-Resources Librarian Marketing, Outreach, Communications Librarian Teaching and Learning Librarian Immersive Learning (Gaming) Librarian

Archivist/Librarian

Digital Strategies Librarian

Digital Technologies Librarian

E-Resources Librarian

Marketing, Outreach, Communications Librarian

Teaching and Learning Librarian

Immersive Learning (Gaming) Librarian

Reassignments: User Experience Librarian

Questions: What aren’t you doing that you know you should be doing? What are you doing that you know you shouldn’t do any longer? How can you facilitate change? How do you inspire confidence in change?

Questions:

What aren’t you doing that you know you should be doing?

What are you doing that you know you shouldn’t do any longer?

How can you facilitate change?

How do you inspire confidence in change?

Learning 2.0 @ McMaster

Learning 2.0 @ McMaster

Retraining: Emerging Technologies IG Amanda Etches-Johnson , Reference Librarian (chair) Harry Ennis, Coordinator, Library Services for Students with Disabilities Alex Homanchuk, Mills Intern Debbie Lawlor, Microcomputer Specialist Kelly Penfold, Library Assistant Wade Wyckoff, Cataloging Policy Librarian

Amanda Etches-Johnson , Reference Librarian (chair)

Harry Ennis, Coordinator, Library Services for Students with Disabilities

Alex Homanchuk, Mills Intern

Debbie Lawlor, Microcomputer Specialist

Kelly Penfold, Library Assistant

Wade Wyckoff, Cataloging Policy Librarian

Learning 2.0 @ Mac Modeled after Learning 2.0 programme at Public Library of Charlotte and Mecklenberg County

Modeled after

Learning 2.0 programme at Public Library of Charlotte and Mecklenberg County

Launched with a bang! http://tametheweb.com

Invited staff to participate Open to everyone – self selected 135 total staff App 80 signed up App 70 completed all 12 weeks Clerical staff, managers, librarians

Open to everyone – self selected

135 total staff

App 80 signed up

App 70 completed all 12 weeks

Clerical staff, managers, librarians

How did we get so many sign ups? Incentives! Time! Staff were allowed to participate on work time Supervisors asked to accommodate scheduling changes Incentives for completing programme MP3 player for everyone Final draw to win a laptop computer

Time!

Staff were allowed to participate on work time

Supervisors asked to accommodate scheduling changes

Incentives for completing programme

MP3 player for everyone

Final draw to win a laptop computer

Word got out! Other departments on campus: Marketing staff Advancement staff Allowed to attend training but library did not sponsor their incentives

Other departments on campus:

Marketing staff

Advancement staff

Allowed to attend training but library did not sponsor their incentives

Web site http://macetg.wordpress.com/about-learning-20-mac/

What does it include? Learning 2.0 @ Mac About the programme Learning 2.0 @ Mac weekly activities Learning Groups Participant Blogs

Learning 2.0 @ Mac

About the programme

Learning 2.0 @ Mac weekly activities

Learning Groups

Participant Blogs

Can you borrow it? “ Steal these ideas” The Learning 2.0 @ Mac programme is licensed under a Creative Commons License .

“ Steal these ideas” The Learning 2.0 @ Mac programme is licensed under a Creative Commons License .

How does it work? 12 week program use freely available online tools Blogger Wordpress Bloglines Del.icio.us Flickr Firefox and plugins

12 week program

use freely available online tools

Blogger

Wordpress

Bloglines

Del.icio.us

Flickr

Firefox and plugins

Learning Groups 10 Learning groups 9-10 participants each Team Leader (a member of ETG). Support and encouragement Weekly email messages Monitored member blogs Answered questions Provided support and assistance Monitored progress

10 Learning groups

9-10 participants each

Team Leader (a member of ETG).

Support and encouragement

Weekly email messages

Monitored member blogs

Answered questions

Provided support and assistance

Monitored progress

Groups

How does it work? each week focused on a specific type of tool Week 1: Intro Week 2: Blogging Week 3: RSS Week 4: Wikis Week 5: Social Bookmarking and Tagging Weeks 6 and 7: Discovery!

each week focused on a specific type of tool

Week 1: Intro

Week 2: Blogging

Week 3: RSS

Week 4: Wikis

Week 5: Social Bookmarking and Tagging

Weeks 6 and 7: Discovery!

How does it work? Week 8: Online applications and tools (Google docs, library thing, etc) Week 9: Online social networks Week 10: Gaming and Virtual Worlds Week 11: Browser tools Week 12: Discovery! Followed up with a “wrap up” week

Week 8: Online applications and tools (Google docs, library thing, etc)

Week 9: Online social networks

Week 10: Gaming and Virtual Worlds

Week 11: Browser tools

Week 12: Discovery!

Followed up with a “wrap up” week

Question: What’s missing from this list? Did we cover everything you would have?

Question: What’s missing from this list? Did we cover everything you would have?

Activities on the website

Designed to guide participants experiment with the tools think about potential uses Blogs Demonstrate knowledge Reinforce learning

Designed to guide participants

experiment with the tools

think about potential uses

Blogs

Demonstrate knowledge

Reinforce learning

Example Week 2: Blogs

Example week 2 Overview of “blogs” and “blogging” Examples of librarians who blog Blogging libraries wiki (sample of what’s to come – wikis) Blogging software

Overview of “blogs” and “blogging”

Examples of librarians who blog

Blogging libraries wiki (sample of what’s to come – wikis)

Blogging software

Example Week 2: Activities Just two assignments Set up a blog and post Send blog address to coordinator

Just two assignments

Set up a blog and post

Send blog address to coordinator

Example: Week 2 Additional readings including: “ The Ethical Blogger” “ Why and how to use blogs to promote your library’s services”

Additional readings including:

“ The Ethical Blogger”

“ Why and how to use blogs to promote your library’s services”

Example Week 8: Online apps and tools

Example: Week 8 Activity: For this week, we have just one activity for you: take a look at one (or more!) of these online applications and write a blog post about your impressions of the application(s) you explored. Google Docs and spreadsheets Zoho ThinkFree Basecamp etc

Activity: For this week, we have just one activity for you: take a look at one (or more!) of these online applications and write a blog post about your impressions of the application(s) you explored.

Google Docs and spreadsheets

Zoho

ThinkFree

Basecamp

etc

Example: Week 8 (apps) Intro: One of the most interesting “2.0″ developments is the proliferation of web-based applications. These applications allow you to do many of the things you used to need software to do — things like creating or editing a Word document, spreadsheet or presentation, creating or editing an image file, chatting online via instant messaging, and even keeping track of your book collection! The best part? None of these applications require a download! Most simply require you to register with the site and login in order to use the tools .

Intro: One of the most interesting “2.0″ developments is the proliferation of web-based applications. These applications allow you to do many of the things you used to need software to do — things like creating or editing a Word document, spreadsheet or presentation, creating or editing an image file, chatting online via instant messaging, and even keeping track of your book collection! The best part? None of these applications require a download! Most simply require you to register with the site and login in order to use the tools .

Example: Week 8 (staff response)

Celebration

Were we successful?

Campus Publicity

Local News

Last month: PR hat trick University Affairs The Spec G&M

Others on campus Interest from Advancement Career Services Faculty of Business Faculty of Social Sciences Marketing Social Sciences Student Services

Interest from

Advancement

Career Services

Faculty of Business

Faculty of Social Sciences

Marketing

Social Sciences

Student Services

How are we using 2.0?

How are we using 2.0?

Facebook: increased visibility

Internal Communication

How are we using facebook?

Facebook: Marketing

FYE Student wiki

Wikis: Canadian Glacier Inventory

del.icio.us: Library subject guides

IM: Meebo (up 300% this year)

Google earth and maps

Peace and War in the 20 th Century

New ways of working

Staff buy-in More staff interest in 2.0 and the transformation Rhonda Moore Original Cataloguer Now: Virtual reference manager IM (Meebo) Email reference

More staff interest in 2.0 and the transformation

Rhonda Moore

Original Cataloguer

Now: Virtual reference manager

IM (Meebo)

Email reference

Question: How are you using 2.0 in your organization? Examples….

Question: How are you using 2.0 in your organization? Examples….

Lessons Learned

Lessons Learned

Lessons Learned Team approach to training was beneficial Planning was critical (August 2006-Feb 2007 Guest speaker: Michael Stephens Two weeks between Michael and actual start

Team approach to training was beneficial

Planning was critical (August 2006-Feb 2007

Guest speaker: Michael Stephens

Two weeks between Michael and actual start

Lessons Learned Borrow from others! Team approach to learning Drop in sessions Two week breaks Content balance INCENTIVES!

Borrow from others!

Team approach to learning

Drop in sessions

Two week breaks

Content balance

INCENTIVES!

Next Steps Business faculty and PhD students Social Sciences faculty Career Services Student Services Implementing “digital sandbox” for campus-wide services (blogs, wikis, etc)

Business faculty and PhD students

Social Sciences faculty

Career Services

Student Services

Implementing “digital sandbox” for campus-wide services (blogs, wikis, etc)

Other partnerships First year psychology Second year history iSci (Honours Research Science)

First year psychology

Second year history

iSci (Honours Research Science)

Thinking beyond Web 2.0

Thinking beyond Web 2.0

Wiki/Blog/Tagging/Second Life Island

Campus reactions Good Bad Ugly

Good

Bad

Ugly

Obsolescence lies in store for those who cannot, in some manner, adapt to our new reality. James Duderstadt, President Emeritus, University of Michigan Libraries have a choice

Obsolescence lies in store for those who cannot, in some manner, adapt to our new reality.

James Duderstadt, President Emeritus, University of Michigan

Thank you! Jeff Trzeciak Email: [email_address] Blog: ulatmac.wordpress.com

Jeff Trzeciak

Email: [email_address]

Blog: ulatmac.wordpress.com