Promoting and Supporting Web 2.0 Services on Campus
Agenda Part I 8-8:10 Welcome/the basics 8:10-8:15 My Introduction 8:15- 8:45 Audience Introduction
8:45-9:30 Learning 2.0 and organizational change
Agenda Part II 10:00-10:15 Learning 2.0 @ McMaster: Transforming ourselves 10:15-11:00 Learning 2.0 at McMaster: The program
11:00-11:15 Learning 2.0 at McMaster: How we’re using it
My Introduction Public/academic libraries Grant initiatives involving archives, museums and others
Last position: Wayne State University, Detroit
Member: Gamer Generation
Currently Level 70 and enjoying the Burning Crusade
July 2006 University Librarian at McMaster University Top 200 Universities worldwide Canada’s most research intensive
Recognized as “Canada’s most innovative”
Why did I choose to come to Canada?
McMaster University Library
1991: Ranked 86 th among ARL
Challenges Lowest funded medical-doctoral library in Canada Lowest # of librarians in ARL App. 40% staff in “back office”
Needed a message of “CHANGE”
But first, let’s talk about you…
What you hope to get out of this session
Learning 2.0 and Organizational Change @ McMaster
August 2006: Our Transformation
Focus on 4 pillars of “transformation”
The kick in the teeth 8 weeks after I started: Provost stepped down
University: “discovered” $20m structural deficit
18 Months since my arrival Interim Dean of Engineering Interim Dean of Graduate Studies Dean of Social Sciences: no 2 nd term
Medicine, Business, Science (stable, for now)
A new message, bold vision, get attention
Do not fear to be eccentric in opinion, for every opinion now accepted was once eccentric.
Our flattened world
Today’s learner Intuitively visual communicators
Easily move between virtual and physical
Engaged with Games/Virtual worlds (WoW, Second Life) Social spaces (Facebook, myspace) Web 2.0 spaces (Blogs, Wikis) Content (YouTube, Flickr, del.icio.us)
Handhelds, cell phones, iPods
If you were going to undertake a major transformation of your institution, what kind of message would work on your campus?
Local News (The Spec) Note: they read my blog!
National News (CBC, G&M)
National Television (Canada AM)
One week: PR hat trick University Affairs The Spec G&M
Late breaking news: ACRL Excellence in Academic Libraries
So, what did we do?
More than just “the message”….but, Let’s take our break first!
Guest speakers Faculty: Dr. Brian Detlor (Business), Dr. Claude Eilers (Classics) and Dr. Geoffrey Rockewell (Multimedia) Michael Stephens (tametheweb)
John Shank (blendedlibrarian.org)
Choices 5 R
Choice: Retire Eliminated cataloging department (14 staff)
10 voluntary separation packages
Achievements: New positions Digital Strategies Librarian Digital Technologies Librarian Marketing, Outreach, Communications Librarian Teaching and Learning Librarian
Immersive Learning (Gaming) Librarian
Reassignments: User Experience Librarian
What aren’t you doing that you know you should be doing? What are you doing that you know you shouldn’t do any longer? How can you facilitate change?
How do you inspire confidence in change?
Retraining: Emerging Technologies IG Amanda Etches-Johnson , Reference Librarian (chair) Harry Ennis, Coordinator, Library Services for Students with Disabilities Alex Homanchuk, Mills Intern Debbie Lawlor, Microcomputer Specialist Kelly Penfold, Library Assistant
Wade Wyckoff, Cataloging Policy Librarian
Learning 2.0 @ Mac
Learning 2.0 programme at Public Library of Charlotte and Mecklenberg County
Launched with a bang! http://tametheweb.com
Invited staff to participate Open to everyone – self selected App 70 completed all 12 weeks
Clerical staff, managers, librarians
How did we get so many sign ups? Incentives! Staff were allowed to participate on work time Supervisors asked to accommodate scheduling changes Incentives for completing programme
Final draw to win a laptop computer
Word got out! Other departments on campus:
Allowed to attend training but library did not sponsor their incentives
Web site http://macetg.wordpress.com/about-learning-20-mac/
What does it include?
Learning 2.0 @ Mac weekly activities
Can you borrow it?
“ Steal these ideas” The Learning 2.0 @ Mac programme is licensed under a Creative Commons License .
How does it work?
use freely available online tools
Learning Groups Team Leader (a member of ETG). Support and encouragement
Provided support and assistance
How does it work? each week focused on a specific type of tool Week 5: Social Bookmarking and Tagging
Weeks 6 and 7: Discovery!
How does it work? Week 8: Online applications and tools (Google docs, library thing, etc) Week 9: Online social networks Week 10: Gaming and Virtual Worlds
Followed up with a “wrap up” week
Question: What’s missing from this list? Did we cover everything you would have?
Activities on the website
Designed to guide participants experiment with the tools
think about potential uses
Example Week 2: Blogs
Example week 2 Overview of “blogs” and “blogging” Examples of librarians who blog
Blogging libraries wiki (sample of what’s to come – wikis)
Example Week 2: Activities
Send blog address to coordinator
Example: Week 2 Additional readings including:
“ Why and how to use blogs to promote your library’s services”
Example Week 8: Online apps and tools
Example: Week 8 Activity: For this week, we have just one activity for you: take a look at one (or more!) of these online applications and write a blog post about your impressions of the application(s) you explored.
Google Docs and spreadsheets
Example: Week 8 (apps)
Intro: One of the most interesting “2.0″ developments is the proliferation of web-based applications. These applications allow you to do many of the things you used to need software to do — things like creating or editing a Word document, spreadsheet or presentation, creating or editing an image file, chatting online via instant messaging, and even keeping track of your book collection! The best part? None of these applications require a download! Most simply require you to register with the site and login in order to use the tools .
Example: Week 8 (staff response)
Were we successful?
Last month: PR hat trick University Affairs The Spec G&M
Others on campus
Faculty of Social Sciences
Facebook: increased visibility
How are we using facebook?
FYE Student wiki
Wikis: Canadian Glacier Inventory
del.icio.us: Library subject guides
IM: Meebo (up 300% this year)
Google earth and maps
Peace and War in the 20 th Century
New ways of working
Staff buy-in More staff interest in 2.0 and the transformation
Now: Virtual reference manager
Question: How are you using 2.0 in your organization? Examples….
Lessons Learned Team approach to training was beneficial Planning was critical (August 2006-Feb 2007 Guest speaker: Michael Stephens
Two weeks between Michael and actual start
Team approach to learning
Next Steps Business faculty and PhD students
Implementing “digital sandbox” for campus-wide services (blogs, wikis, etc)
iSci (Honours Research Science)
Wiki/Blog/Tagging/Second Life Island
Obsolescence lies in store for those who cannot, in some manner, adapt to our new reality. Libraries have a choice
James Duderstadt, President Emeritus, University of Michigan