Social networking for a job

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A presentation I was asked to give at the EU Trainee Career Day on June 28, 2013, explaining the key role of social media in the job search process today. Social networking sites such as LinkedIn and Twitter allow the employer to discover who you are beyond your resume, cover letter, or interview - but they also offer job seekers an opportunity to learn more about specific companies they are interested in, to connect with other employees at those companies, and stay posted on the latest job openings.

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Social networking for a job

  1. 1. Social  Networking  for  a  Job   How-­‐to  Social  Media  Job  Search   Truus  Heremans   @trooogle  
  2. 2. A  li>le  bit  about  me…   •  Online  MarkeAng  Consultant   •  Social  Media  Strategist   •  Content  MarkeAng   •  SiteVisibility  (UK);  Social  Search  Specialist   be.linkedin.com/in/truusheremans   @trooogle   www.sociallyvisual.com  
  3. 3. “Nobody  ever  got  a  job  siPng  at  home  waiAng   for  the  phone  to  ring”  -­‐  James  Loomstein  
  4. 4. The  most  effecAve  way  to  get  a  job  has   always  been  through  networking  and   contacAng  people  you  know  
  5. 5. And  Social  media  is  perfectly   designed  for  that  
  6. 6. Job  seekers  are  no  longer  limited  to   business  cards,  job  boards  and   newspapers  
  7. 7. Social  media  is…   •  Global   •  Immediate   •  Endless  and  open   •  A  web  of  networks  and  connecAons   – Your  friends  of  friends   – Expanding  your  reach  exponenAally   – Gain  visibility  
  8. 8. How  are  you  connected?  
  9. 9. How  could  Social  media  be  part  of   your  job  hunt?  
  10. 10. Recruiters  are  going  social  
  11. 11. Recruiters  are  going  social  
  12. 12. Recruiters  are  going  social   •  To  post  jobs   •  To  filter  and  source  candidates   •  To  target  a  specific  set  of  skills   •  Find  candidates  who  otherwise  might  not  apply   •  To  increase  the  company’s  brand  recogniAon  
  13. 13. To  post  jobs   Source:  social  recruiAng  company  Work4  Labs  
  14. 14. To  post  jobs   Source:  social  recruiAng  company  Work4  Labs  
  15. 15. To  screen  candidates   Using  social  media  to  learn  more  about  the  candidate   and  get  a  be>er  idea  of  their  fit  for  the  posiAon  and  the   organisaAon  in  general  
  16. 16. Find  candidates  who  otherwise  might   not  apply  
  17. 17. Social  Media  allows  job  seekers  to   focus  their  search   With  access  to  specific  informaAon  about  companies,  industries   and  hiring  managers  to  be>er  target  their  job  search  
  18. 18. Social  Media  allows  job  seekers  to  extend   their  reach   Using  their  social  network  contacts  to  help  with  their  job  search  
  19. 19. How  can  you  make  sure  that   employers  noAce  you?  
  20. 20. LinkedIn   •  100%  complete  your  profile   –  Fill  out  all  secAons   –  Add  a  picture   •  Include  keywords  and  skills,  making  it  easier  for   recruiters  to  find  you   •  Join  Groups   •  Follow  your  target  companies   •  Give  and  ask  for  recommendaAons   •  More  connecAons  means  more  opportuniAes   •  Write  your  profile  for  the  job  you  want,  not  only   the  jobs  you’ve  had  
  21. 21. Use  LinkedIn  Advanced  Job  Search  
  22. 22. Build  ConnecAons   •  You  could  have  the  greatest  LinkedIn  profile  in  the  world,  but  if   you  don’t  have  any  connecAons,  it  won’t  get  you  very  far   •  Building  up  your  network  of  connecAons  is  one  of  the  most   important  tools  on  LinkedIn  
  23. 23. Specify  Interests   •  Companies   •  Groups   •  Influencers  
  24. 24. Post  Updates   Post  relevant  professional  updates  –  think  of  them  like  brief   conversaAons  at  networking  events  
  25. 25. OpAmise  Twi>er   •  Add  a  picture   •  Make  your  bio  count   •  Add  a  link  to  your  social  profiles   –  LinkedIn   –  About.me   –  Your  blog,  if  you  have  one   •  Create  or  follow  Twi>er  lists   •  Follow  relevant  people   –  Well-­‐known  industry  experts  
  26. 26. Facebook   SomeAmes,  Facebook  can  land  you  in  hot  water  with   your  boss…                   However,  it  can  be  used  to  help  your  job  search  
  27. 27. Facebook   •  Be  careful   •  Update  bio  with   company  info  and   history  of   posiAons   •  Company  Pages   •  Privacy  sePngs  
  28. 28. >>>  Your  resume  is  now  a  Google  search  
  29. 29. “Nobody  ever  found  a  job  waiAng  for   tweets  to  flow  in”  -­‐  Me  
  30. 30. IdenAfy  Needs   •  What  are  companies  needs?   •  What  are  hiring  managers  looking  for?   •  Research  the  company  thoroughly  and  connect  
  31. 31. Personalise  your  message   BlasAng  generic  messages  is  equivalent  to  walking  down  a  busy   street  shouAng  that  you  are  looking  for  work;  you  are  speaking   to  nobody  in  parAcular  and  wasAng  your  Ame…    
  32. 32. Do  something  different   Put  your  best  (QR)  face  forward…  
  33. 33. Do  something  different   Video  killed  the  resume  star?  
  34. 34. Anywhere  on  your  wish  list?   Do  something  different  
  35. 35. Social  media  alone  won’t  close  the  deal…   •  Online  (social)  searches  and  research  are   a  great  way  to  support  your  offline   search  and  networking     •  First  point-­‐of-­‐contact     •  Once  you  have  established  an   introducAon,  take  your  relaAonship   offline  
  36. 36. The  Interview   Social  media  is  just  a  way  to  engage  potenAal   employers.  You  sAll  need  a  resume  in  printed  and   digital  format  
  37. 37. You  don’t  have  to  do  everything  but,   do  something!   be.linkedin.com/in/truusheremans   @trooogle   www.sociallyvisual.com  

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