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The Truth About Trust Series: The Myths of Online Reviews

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Busting the fallacies surrounding online reviews, one myth at a time.

Busting the fallacies surrounding online reviews, one myth at a time.

Published in Marketing , Technology , Business
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  • 1. business.trustpilot.co.uk The Truth About Trust Series: The Myths of Online Reviews
  • 2. business.trustpilot.co.uk Busting the fallacies surrounding online reviews, one myth at a time.
  • 3. business.trustpilot.co.uk Myth 1 ONLINE REVIEWS ARE ALL FAKE!
  • 4. business.trustpilot.co.uk Busted Although there is indeed a proportion of online reviews that are fake...
  • 5. business.trustpilot.co.uk Busted FAKE Although there is indeed a proportion of online reviews that are fake... 9 out of 10 reviews are genuine and reflect how much your customers care.
  • 6. business.trustpilot.co.uk Busted What’s more important is that...
  • 7. business.trustpilot.co.uk Busted 79 % What’s more important is that... 79% of consumers trust online reviews as much as a personal recommendation
  • 8. business.trustpilot.co.uk Myth 2 ONLINE REVIEWS HAVE NO EFFECT ON CONSUMER BEHAVIOUR!
  • 9. business.trustpilot.co.uk Busted On the contrary, on-site reviews can...
  • 10. business.trustpilot.co.uk Busted On the contrary, on-site reviews can... actually improve conversion rates by +58%
  • 11. business.trustpilot.co.uk Myth 3 TODAY’S WEB SAVVY LOT AREN’T TAKEN IN BY SOMEONE ELSE’S OPINION!
  • 12. business.trustpilot.co.uk Busted Over 50% of consumers in the 18 - 34 bracket trust the online views of strangers over those of friends and family.
  • 13. business.trustpilot.co.uk Myth 4 CONSUMERS MAKE THEIR DECISIONS BASED ON PRODUCT DESCRIPTIONS!
  • 14. business.trustpilot.co.uk Busted Except research shows that people find online reviews nearly 12 times more trustworthy than a manufacturer’s info-dump.
  • 15. business.trustpilot.co.uk Myth 5 ONLY DISSATISFIED CUSTOMERS LEAVE REVIEWS!
  • 16. business.trustpilot.co.uk Busted For every bad review collected...
  • 17. business.trustpilot.co.uk Busted For every bad review collected... there are 12 positive reviews being posted.
  • 18. business.trustpilot.co.uk 18 % The average sales uplift online reviews can bring to your business:
  • 19. business.trustpilot.co.uk 18 % The average sales uplift online reviews can bring to your business: Conversion uplift (11%)
  • 20. business.trustpilot.co.uk 18 % The average sales uplift online reviews can bring to your business: Conversion uplift (11%) Average order uplift (2%)
  • 21. business.trustpilot.co.uk 18 % The average sales uplift online reviews can bring to your business: Conversion uplift (11%) Average order uplift (2%) Visitor return rate (5%)
  • 22. business.trustpilot.co.uk We know brands who embrace consumer reviews get more sales. We also know that most reviews are positively glowing [...] So why are so many companies still on the fence when it comes to really opening up? Mitch Joel, President of Twist Image
  • 23. business.trustpilot.co.uk Download the free eGuide now: Business Owner’s Guide: The Power of Online Reviews Download Now!