1/31/20131CONFIDENTIAL 1TRUSTed Cloud and SaaSSolutions CertificationJanuary 31, 2013Learn How TRUSTed Cloud and SaaS Solu...
1/31/20132CONFIDENTIAL 3Choosing a SAAS ServiceLong SalesCycles“Data Controller” “Data Processor”Needs SAASservice e.g., c...
1/31/20133CONFIDENTIAL 5• Privacy has moved beyond the privacy policy to data management– More complex data– Multi-nationa...
1/31/20134CONFIDENTIAL 7Why Privacy matters if you are a cloud business?“Dealing with privacy laws alone is a headache as ...
1/31/20135CONFIDENTIAL 9• EU Safe Harbor Framework: adequacy standard for data transfer– Any private data exported from th...
1/31/20136CONFIDENTIAL 11Identifying a trustworthy Cloud Service ProviderCollection Limitation and Use MinimizationAccess ...
1/31/20137CONFIDENTIAL 13How TRUSTe Assess Data PrivacyYour CloudApplicationTRUSTe Cloud PrivacyCertification ProgramRequi...
1/31/20138CONFIDENTIAL 15Choosing a SAAS ServiceShorter SalesCycles“Data Controller” “Data Processor”SAASVendors??????$$$C...
1/31/20139CONFIDENTIAL 17• TRUSTE’s Cloud and SAAS solutionshttp://www.truste.com/cloud• Program requirementshttp://www.tr...
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Cloud and SaaS Solutions Certification –TRUSTed Cloud

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Learn the different types of SaaS services TRUSTe certifies, importance of cloud Saas certification along with tips on how to identify trusteworthy cloud service provider to ensure online privacy and correct data management practices.Visit http://www.truste.com/products-and-services/enterprise-privacy/TRUSTed-cloud for certification of cloud & saas based services.

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Cloud and SaaS Solutions Certification –TRUSTed Cloud

  1. 1. 1/31/20131CONFIDENTIAL 1TRUSTed Cloud and SaaSSolutions CertificationJanuary 31, 2013Learn How TRUSTed Cloud and SaaS SolutionsCertification Can Boost Your Bottom LineCONFIDENTIAL 2Many different types of SaaS servicesandmore
  2. 2. 1/31/20132CONFIDENTIAL 3Choosing a SAAS ServiceLong SalesCycles“Data Controller” “Data Processor”Needs SAASservice e.g., chatSAASVendors??????$$$CONFIDENTIAL 4What do controllers want to know
  3. 3. 1/31/20133CONFIDENTIAL 5• Privacy has moved beyond the privacy policy to data management– More complex data– Multi-national implications– Increased regulation– Emerging technologieso Mobileo Cloudo Behavioral adso Social mediaIncreasingly complex privacy landscapeTotal privacylandscapeDatamanagementData flowsPrivacy policyCONFIDENTIAL 6• Use of SaaS Providers by businesses to increase with analysts predictingmarket growth up to $92.8B by 2016 “Sizing the Cloud” Forrester Research 2012• Businesses are increasingly willing to adopt cloud offerings to reducecosts and improve agility• Trust issues around processing and storing data in the Cloud correlateswith the type and level of sensitivity of data being entrusted to a CloudService ProviderCloud/SaaS Service Provider Ecosystem
  4. 4. 1/31/20134CONFIDENTIAL 7Why Privacy matters if you are a cloud business?“Dealing with privacy laws alone is a headache as laws arenot easily comprehensible, vary according to region andindustry, and often conflict with each other. Simultaneously,business just wants to do business, and the work tountangle the privacy mess can either impede or terminatemajor deals.”– Forrester, Oct 2012CONFIDENTIAL 8Cloud SaaS adoption is handicapped due to privacyconcernsPrivacy is one of the top three obstacles to adoption of cloudcomputing by businesses. – KPMG 2010 Cloud Computing Surveybecome barriers to salePrivacy and ComplianceSecurityLegalfears…
  5. 5. 1/31/20135CONFIDENTIAL 9• EU Safe Harbor Framework: adequacy standard for data transfer– Any private data exported from the EU to be stored on US systems– Specific to US companies• If you have– Direct customers in the EU– Customers who have customers or operations in the EU• Onward transfer: Companies that use 3rd party services to process EU PIImust make sure that the 3rd partyo Subscribes to the EU Safe Harbor principlesAdditional considerations: global reachCONFIDENTIAL 10Two TRUSTe Services++Most Cloud Solution Vendorsbuy both services from usReassures customers aboutyour data privacy practicesTRUSTed Cloud PrivacyCertificationVerifies the compliance withEU Safe Harbor FrameworkTRUSTe EU Safe HarborProgram
  6. 6. 1/31/20136CONFIDENTIAL 11Identifying a trustworthy Cloud Service ProviderCollection Limitation and Use MinimizationAccess and storageOnward TransferActual PracticesCONFIDENTIAL 12• Build privacy requirements into contracts• Review the Cloud Service Provider’s privacy practices• Ensure the Cloud Service Provider meets a minimum standard of dataprotectionData Controllers will be sure toWhen engaging a Cloud Service Provider
  7. 7. 1/31/20137CONFIDENTIAL 13How TRUSTe Assess Data PrivacyYour CloudApplicationTRUSTe Cloud PrivacyCertification ProgramRequirementsCloud Data Privacy AssessmentVerify Compliance & identify gaps1. Type of data collected2. Sharing with 3rd Parties3. Contractual provisions with 3rdparties4. End-user Access5. Security Measures6. Data Governance polices• Data retention• Restrictions on service providers7. Is Written policy is consistent withactual practices.TRUSTe PlatformPrivacy AnalysisReportAlso: Annual Assessment and Dispute ResolutionCONFIDENTIAL 14What TRUSTe DeliversDedicated AccountManagementPrivacy Analysis Report:Gaps in Practice & ControlsTRUSTed Cloud SealLetter of CertificationUpdated Privacy PolicyDispute Resolution ServiceAssessment of your DataPrivacy Practices
  8. 8. 1/31/20138CONFIDENTIAL 15Choosing a SAAS ServiceShorter SalesCycles“Data Controller” “Data Processor”SAASVendors??????$$$CONFIDENTIAL 16Why TRUSTeTRUSTeDemonstrate commitment to DataPrivacy to:•Win more business•Accelerate sales cycles•Regulatory ComplianceProven, Rapid & Cost Effective
  9. 9. 1/31/20139CONFIDENTIAL 17• TRUSTE’s Cloud and SAAS solutionshttp://www.truste.com/cloud• Program requirementshttp://www.truste.com/privacy-program-requirements/TRUSTed-cloud• TRUSTe EU Safe Harbor Certification Seal Programhttp://www.truste.com/products-and-services/enterprise-privacy/eu-safe-harbor-sealResourcesCONFIDENTIAL 18Q&A

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