Transform Your Marketing
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Transform Your Marketing

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Thank you to Hubspot for the awesome template! Transform Your Marketing!

Thank you to Hubspot for the awesome template! Transform Your Marketing!

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  • http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspxImage http://www.flickr.com/photos/pimboula/By PIMboula
  • http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspxImage http://www.flickr.com/photos/mezdeathhead/By Mez Love
  • Image: http://www.flickr.com/photos/st3f4n/By Stéfanhttp://www.comscore.com/Press_Events/Press_Releases/2010/9/comScore_Releases_August_2010_U.S._Search_Engine_RankingscomScore Explicit Core Search Share Report*August 2010 vs. July 2010 Total U.S. – Home/Work/University LocationsSource: comScore qSearch
  • Image http://www.flickr.com/photos/nicholasjon/10039285/sizes/o/By nicholasjonhttp://totalaccess.emarketer.com/Chart.aspx?R=105978&dsNav=Ro:8,N:1064Chart Title: Time Spent per Day on the Internet According to US Consumers, Oct 2010 (% of respondents) Publication Date: January 12, 2011Topics:Internet UsageGeographies: North America> United StatesSources: The Media Audit
  • http://totalaccess.emarketer.com/Chart.aspx?R=105504&dsNav=Ro:9,N:1064Chart Title: Top 5 Online Activities of US Internet Users, Ranked by Minutes Spent and Share of Time Spent Online, Nov 2010 (billions and % of total) Publication Date: January 11, 2011Topics:Internet UsageMedia ConsumptionSocial Network UsersGeographies: North America> United StatesSources: The Nielsen Company
  • RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 Tables & Charts) Feb 06, 2007http://www.marketingsherpa.com/content/?q=node/2568
  • Image http://www.flickr.com/photos/tylerdurden/By tylerdurden1http://www.wired.com/epicenter/2010/07/do-not-call-list-tops-200-million-some-scammers-still-ignore-it/http://www.ftc.gov/opa/2010/07/dnc.shtm
  • http://www.flickr.com/photos/profete/4940673783/sizes/l/By B.RomainSource: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • Image http://www.flickr.com/photos/ngmmemuda/4166182931/sizes/l/By Juliana Coutinho
  • http://www.flickr.com/photos/mait/3582113151/sizes/l/By Mait Jüriado
  • Image http://www.flickr.com/photos/netzkobold/http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • OUTBOUND: direct mail, telemarketing and trade showsINBOUND: blogging, content publishing, search engine optimization, social media
  • http://www.wpp.com/NR/rdonlyres/33EEFF99-FD84-4F00-83DC-E75A3E18B9CF/2129/JWT_PressRelease_JWTReDefinesRole_jan05_guidbc1224.pdf?pageContent_PressRelease
  • http://www.flickr.com/photos/eflon/3261104775/sizes/l/ by eflon
  • http://www.wpp.com/NR/rdonlyres/33EEFF99-FD84-4F00-83DC-E75A3E18B9CF/2129/JWT_PressRelease_JWTReDefinesRole_jan05_guidbc1224.pdf?pageContent_PressRelease
  • http://www.flickr.com/photos/jliba/4389220460/sizes/l/By Josh Liba
  • http://www.flickr.com/photos/brandoncwarren/4164759025/sizes/l/in/faves-bonafidemarketinggenius/By Brandon Christopher Warren
  • Dshah: The KeywordGrader.com points to a non-public (have to login) page. Might want to consider pointing folks to WebsiteGrader or a blog article about keywords.http://www.flickr.com/photos/feiticeira_org/4602643846/sizes/o/ by feiticeira_org
  • Image: http://www.flickr.com/photos/st3f4n/By Stéfan
  • Image: http://www.flickr.com/photos/st3f4n/By Stéfan

Transform Your Marketing Presentation Transcript

  • 1. IT’S TIME TO
    TRANSFORM
    YOUR MARKETING.
  • 2. AGENDA.
    Consumer Behavior Has Changed
    How We Market Our Products/Services Needs to Change
    Proposed Transformation Plan
    2
  • 3. Consumer Behavior Has Changed
    How We Market Our Products/Services Needs to Change
    Proposed Transformation Plan
    Transform from Outbound to Inbound.
    3
  • 4. …the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.
    4

    DANIELLE SACKS
    THE FUTURE OF ADVERTISING
    FAST COMPANY, NOVEMBER 17, 2010
  • 5. 5
    of adult Americans use the Internet.
    79%
    5
  • 6. 6
    78%
    of Internet users conduct product research online.
  • 7. 7
    searches are conducted every month on Google.
    10.3 Billion
    SOURCE: COMSCORE, AUGUST 2010
  • 8. 8
    1/3
    of US consumers spend three or more hours
    online every day.
    SOURCE: THE MEDIA AUDIT, OCTOBER 2010
  • 9. 9
    US Internet users spend
    3x more
    minutes on blogs & social networks than on email.
    = 1 MINUTE
    SOCIAL NETWORKS/BLOGS
    ONLINE
    GAMES
    EMAIL
    PORTALS
    VIDEOS/MOVIES
    SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
  • 10. 10
    70% of the links search users click on are organic—not paid.
    SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
  • 11. 11
    200 Million
    Americans have registered on the Federal Trade Commission’s “Do Not Call” list.
    SOURCE: FTC, JULY 2010
  • 12. Companies that blog get
    website visitors.
    12
    55% more
    SOURCE: HUBSPOT, 2010
  • 13. 13
    57%
    of businesses have acquired a customer through their company blog.
    SOURCE: HUBSPOT, 2011
  • 14. 67%of B2C companies and 41% of B2B companies
    have acquired a customer through Facebook.
    SOURCE: HUBSPOT, 2011
    14
  • 15. 42%of companies have acquired
    a customer through Twitter.
    SOURCE: HUBSPOT, 2011
    15
  • 16. 16
    Inbound marketing costs 62% less per lead than traditional, outbound marketing.
    AVG COST/LEAD: $373
    AVG COST/LEAD: $143
    OUTBOUND
    INBOUND
    SOURCE: HUBSPOT, 2011
  • 17. Consumer Behavior Has Changed
    How We Market Our Products/Services Needs to Change
    Proposed Transformation Plan
    17
  • 18. 18

    Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising.
    We need to stop interrupting what people are interested in &be what people are interested in.”
    CRAIG DAVIS
    CHIEF CREATIVE OFFICER, WORLDWIDE
    J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
  • 19. YOUR COMPANY IN SEARCH ENGINES.
    IF YOU’RE NOT ON THE FIRST PAGE FOR ANY OF YOUR SEARCH TERMS (KEYWORDS), YOU NEED TO ADJUST YOUR MARKETING.
    Source: www.WebsiteGrader.com and HubSpot Internet Marketing
    19
  • 20. YOUR COMPANY IN THE BLOGOSPHERE.
    How many blogs about your business or keywords?
    Trying searching for them on Google.
    Are any of these blogs from your company? If not, you need to adjust your blogging strategy.
    Technorati (a blog search engine) gets 4.5 million visitors per month
    DID YOU FIND YOUR BLOG WHEN YOU PERFORMED A SEARCH?If not, you need be blogging and/or better optimizing your blog for search engines.
    Source: Technorati and HubSpot Internet Marketing
    20
  • 21. YOUR COMPANY ON SOCIAL MEDIA.
    How Many Stories are on Digg about your keywords/business?
    Digg is a top 100 website; over 20 million people visit/month
    How many questions are on LinkedIn about your keywords/business?
    LinkedIn gets 1.5 millions visitors/month; average user is 39yo & earns $139K/year.
    DID YOU FIND YOUR STORIES, BUSINESS, OR KEYWORDS ON DIGG OR LINKED?: Search on Digg, Delicious, LinkedIn or other social media relevant to your company for your keywords. Did you find anything? Were any of the results from your company? If not, you need to be more active in social media and bookmarking sites as well as optimizing your content because you aren’t getting found online by your customers.
    Source: HubSpot Internet Marketing, Digg, LinkedIn, Compete.com
    21
  • 22. YOUR COMPANY VS. THE COMPETITION.
    HOW DID YOU SCORE?: Use www.WebsiteGrader.com to view your website grade. Check your Alexa rank and Google page rank? Have you been doing this continuously to improve getting found online? You should be. How did you score? Do you need to adjust your marketing?
    Source: www.WebsiteGrader.com and HubSpot Internet Marketing
    22
  • 23. The bad news:We’re way behind.
    The good news:We can transform& WIN!!!
    23
  • 24. Consumer Behavior Has Changed
    How We Market Our Products/Services Needs to Change
    Proposed Transformation Plan
    24
  • 25. 25
    Today’s approach:
    “GET IN THEIR FACE” when they’re not looking.
    Tomorrow’s approach: “GET FOUND” when they are looking.
  • 26. 26
    Google is our new business card.
  • 27. 27
    This should be ournew marketing mix.
    • “Interruption”-based
    • 28. Avg response rate: 1-5%
    • 29. “Permission”-based
    • 30. Avg response rate 20-50%
  • 28
    1
    Make stuff people want.
    START CREATING/PUBLISHING CONTENT THAT IS HELPFUL & VALUABLE TO OUR CUSTOMERS:
    • FAQS
    • 31. HOW-TO’S
    • 32. EBOOKS
    • 33. VIDEOS
    • 34. BLOG!
  • 29
    • THE MORE WE GIVE, THE MORE WE’LL GET
    • 35. INCREASE # OF PAGES & INBOUND LINKS
    • 36. BUILD TRUST, CREDIBILITY, & GOOD WILL
    2
    Be
    generous.
  • 37. 30
    3
    Rock our keywords.
    • GET ON PAGE 1!
    • 38. DOUBLE TRAFFIC
    • 39. CUT PPC SPENDING IN HALF
  • 31
    4
    Give great directions.
    • CREATE RELEVANT LANDING PAGES
    • 40. CLEAR CALLS TO ACTION
    • 41. COMPELLING OFFERS
  • 32
    5
    Invest wisely.
    “IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE.”
  • 42. 6 MONTH GOALS:
    Double web traffic
    Double web leads
    Website Grade above 70
    REPEAT!
    WHERE DO YOU NEED IMPROVEMENT?: Did you find you need to improve web traffic and leads? Do you need to improve your website grade? Creating generous, remarkable content offers to your audience will help drive traffic and leads to your website. Find out how our inbound marketing strategies can help you grow your business. 262-204-7855, info@trustemedia.com, www.TrusteMedia.com
    33
  • 43. PROPOSED BUDGET:
    $10,000/year
    Internet Marketing Software: $3,000
    PPC Spend: $6,000
    Writing / Content / Other: $1,000
    Additional funds based on performance
    HOW MUCH CAN YOU SPEND ON INBOUND MARKETING?: Make sure you include money to pay for tools (software, training, research) to help you achieve your goals, not just money for PPC ads. Inbound marketing strategies work and cost less per lead than outbound marketing strategies. Refocus your marketing budget from outbound to inbound. Know your goals and your budget, then make the switch. Start generating leads today. Contact us for a consultation and demo of inbound marketing software.
  • 44. IT’S TIME TO
    TRANSFORM
    YOUR MARKETING!