6 78% of Internet users conduct product research online.
7 searches are conducted every month on Google. 10.3 Billion SOURCE: COMSCORE, AUGUST 2010
8 1/3 of US consumers spend three or more hours online every day. SOURCE: THE MEDIA AUDIT, OCTOBER 2010
9 US Internet users spend 3x more minutes on blogs & social networks than on email. = 1 MINUTE SOCIAL NETWORKS/BLOGS ONLINE GAMES EMAIL PORTALS VIDEOS/MOVIES SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
10 70% of the links search users click on are organic—not paid. SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
11 200 Million Americans have registered on the Federal Trade Commission’s “Do Not Call” list. SOURCE: FTC, JULY 2010
Companies that blog get website visitors. 12 55% more SOURCE: HUBSPOT, 2010
13 57% of businesses have acquired a customer through their company blog. SOURCE: HUBSPOT, 2011
67%of B2C companies and 41% of B2B companies have acquired a customer through Facebook. SOURCE: HUBSPOT, 2011 14
42%of companies have acquired a customer through Twitter. SOURCE: HUBSPOT, 2011 15
16 Inbound marketing costs 62% less per lead than traditional, outbound marketing. AVG COST/LEAD: $373 AVG COST/LEAD: $143 OUTBOUND INBOUND SOURCE: HUBSPOT, 2011
Consumer Behavior Has Changed How We Market Our Products/Services Needs to Change Proposed Transformation Plan 17
18 “ Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in &be what people are interested in.” CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
YOUR COMPANY IN SEARCH ENGINES. IF YOU’RE NOT ON THE FIRST PAGE FOR ANY OF YOUR SEARCH TERMS (KEYWORDS), YOU NEED TO ADJUST YOUR MARKETING. Source: www.WebsiteGrader.com and HubSpot Internet Marketing 19
YOUR COMPANY IN THE BLOGOSPHERE. How many blogs about your business or keywords? Trying searching for them on Google. Are any of these blogs from your company? If not, you need to adjust your blogging strategy. Technorati (a blog search engine) gets 4.5 million visitors per month DID YOU FIND YOUR BLOG WHEN YOU PERFORMED A SEARCH?If not, you need be blogging and/or better optimizing your blog for search engines. Source: Technorati and HubSpot Internet Marketing 20
YOUR COMPANY ON SOCIAL MEDIA. How Many Stories are on Digg about your keywords/business? Digg is a top 100 website; over 20 million people visit/month How many questions are on LinkedIn about your keywords/business? LinkedIn gets 1.5 millions visitors/month; average user is 39yo & earns $139K/year. DID YOU FIND YOUR STORIES, BUSINESS, OR KEYWORDS ON DIGG OR LINKED?: Search on Digg, Delicious, LinkedIn or other social media relevant to your company for your keywords. Did you find anything? Were any of the results from your company? If not, you need to be more active in social media and bookmarking sites as well as optimizing your content because you aren’t getting found online by your customers. Source: HubSpot Internet Marketing, Digg, LinkedIn, Compete.com 21
YOUR COMPANY VS. THE COMPETITION. HOW DID YOU SCORE?: Use www.WebsiteGrader.com to view your website grade. Check your Alexa rank and Google page rank? Have you been doing this continuously to improve getting found online? You should be. How did you score? Do you need to adjust your marketing? Source: www.WebsiteGrader.com and HubSpot Internet Marketing 22
The bad news:We’re way behind. The good news:We can transform& WIN!!! 23
Consumer Behavior Has Changed How We Market Our Products/Services Needs to Change Proposed Transformation Plan 24
25 Today’s approach: “GET IN THEIR FACE” when they’re not looking. Tomorrow’s approach: “GET FOUND” when they are looking.
32 5 Invest wisely. “IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE.”
6 MONTH GOALS: Double web traffic Double web leads Website Grade above 70 REPEAT! WHERE DO YOU NEED IMPROVEMENT?: Did you find you need to improve web traffic and leads? Do you need to improve your website grade? Creating generous, remarkable content offers to your audience will help drive traffic and leads to your website. Find out how our inbound marketing strategies can help you grow your business. 262-204-7855, email@example.com, www.TrusteMedia.com 33
PROPOSED BUDGET: $10,000/year Internet Marketing Software: $3,000 PPC Spend: $6,000 Writing / Content / Other: $1,000 Additional funds based on performance HOW MUCH CAN YOU SPEND ON INBOUND MARKETING?: Make sure you include money to pay for tools (software, training, research) to help you achieve your goals, not just money for PPC ads. Inbound marketing strategies work and cost less per lead than outbound marketing strategies. Refocus your marketing budget from outbound to inbound. Know your goals and your budget, then make the switch. Start generating leads today. Contact us for a consultation and demo of inbound marketing software.