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The Brand Trust report, India Study, 2011

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Trust Research Advisory( http://trustadvisory.info/ ) , a leading research agency on Trust , has completed its Brand Trust survey in India for 2010. This syndicated research has been done with 2300 …

Trust Research Advisory( http://trustadvisory.info/ ) , a leading research agency on Trust , has completed its Brand Trust survey in India for 2010. This syndicated research has been done with 2300 respondents, yielding 1 million data points and 16000 unique brands from 9 cities. This study has targeted the ‘influencers’ in the corporate category, mapping Brand Trust to a proprietary matrix containing 61 primary components of Trust.

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  • 1. India’s Most Intensive Study on Brand TrustTM
    Researched & Published by
    For copyrights and licensing, please visit www.trustadvisory.info
  • 2. Introduction to Brand Trust ReportTM
    We live in a trust deficit era. Unfortunately, as we evolve socially, technologically and psychologically, our trust deficit only grows.
    Ally countries don’t trust each other, as much as honest, patriotic citizens don’t trust their governments. Companies dread to place complete trust in their employees, and investors don’t trust the companies they place their money with.
    The Brand Trust Report will help you understand why brands are trusted. And, what brands have done to maintain and improve this critical bond of trust.
    For copyrights and licensing, please visit www.trustadvisory.info
  • 3. What is a Brand?
    Any transactableidea has potential of a brand
    Imagine an idea to have a soul. In its most elemental state this is the brand
    Like the soul, the brand just exists
    But with proper communication and correct action, the soul can reach greater heights
    For copyrights and licensing, please visit www.trustadvisory.info
  • 4. What is Trust?
    Trust is the primary bond in any engagement
    Like primary colors, all relationships are based on the primary bond of trust
    Therefore the most important ingredient in any exchange
    Social order, reciprocity, pride, love, influence, leadership etc. are all based on trust
    For copyrights and licensing, please visit www.trustadvisory.info
  • 5. What is Brand Trust?TM
    Brand TrustTM is the ‘Soul of the primary bond of engagement’
    Much more than pedigree, size, there are many subtler forces which influence Brand TrustTM
    Trust Research Advisory has researched Trust to be comprised of 61-different components
    The 61-components have been grouped into 10 Composites
    For copyrights and licensing, please visit www.trustadvisory.info
  • 6. For copyrights and licensing, please visit www.trustadvisory.info
    TRA’s Proprietary Composites of Trust MatrixTM
    TRUST
  • 7. The Brand Trust Report, India Study, 2011
    9 cities
    61-components of Brand TrustTM
    2310 ‘influencer’ respondents
    10,000 hours of fieldwork
    16,000 brands
    10,00,000 data-points
    INDIA’S MOST COMPREHENSIVE & INTENSIVE STUDY ON BRAND TRUST.TM
    For copyrights and licensing, please visit www.trustadvisory.info
  • 8. Study partners
    For copyrights and licensing, please visit www.trustadvisory.info
    India’s leading institute devoted to the research, teaching and application of statistics, natural sciences and social sciences
    Role: Statistical analysis, Brand Trust Index, Statistical consistency
    An organization focused on authentic and accurate fieldwork.
    Role: 9 city fieldwork and data collation
  • 9. For copyrights and licensing, please visit www.trustadvisory.info
    • Pages: 116
    • 10. Language: English
    • 11. Media type: Print (Hardcase)
    • 12. Published by: Trust Research Advisory
    • 13. Publication date: January 18, 2011
    • 14. ISBN: 978-81-920823-0-1
    • 15. Price: INR 4350/- (US$ 97)
  • Industry Leaders Contribution to BTR(A few excerpts)
    For copyrights and licensing, please visit www.trustadvisory.info
    “Trust is a vast emotional territory for a brand with different nuances. Trust as a value evolved to being more about empathy which helps the brand delivery powerful and innovative experiences to its customers.”
    Adi Godrej, Chairman, Godrej
    “Mahindra considers its employees as most important in building trust for its brand…products become comoditized, whereas a unique culture… is very difficult to emulate or beat.”
    Anand Mahindra, Vice-Chairman& MD, M&M
  • 16. Industry Leaders Contribution to BTR(A few excerpts)
    For copyrights and licensing, please visit www.trustadvisory.info
    “The trust on the Infosys brand stems from our belief in conducting ourselves in a manner that will earn the respect of all our stakeholders.”
    S. Gopalakrishnan, CEO, Infosys
    “Our employees, customers and our network are critical factors in our brand’s success. The aspiration quotient of Mercedes-Benz is judged by the passion of our customers for our brand.”
    Dr. WilfreidAlbur – MD & CEO, Mercedes-Benz, India
  • 17. Press reports
    For copyrights and licensing, please visit www.trustadvisory.info
  • 18. India’s top 300 Most Trusted Brands, 2011
    For copyrights and licensing, please visit www.trustadvisory.info
  • 19. India’s top 300 Most Trusted Brands, 2011
    For copyrights and licensing, please visit www.trustadvisory.info
  • 20. India’s top 300 Most Trusted Brands, 2011
    For copyrights and licensing, please visit www.trustadvisory.info
  • 21. India’s top 300 Most Trusted Brands, 2011
    For copyrights and licensing, please visit www.trustadvisory.info
  • 22. India’s top 300 Most Trusted Brands, 2011
    For copyrights and licensing, please visit www.trustadvisory.info
  • 23. India’s top 300 Most Trusted Brands, 2011
    For copyrights and licensing, please visit www.trustadvisory.info
  • 24. India’s top 300 Most Trusted Brands, 2011
    For copyrights and licensing, please visit www.trustadvisory.info
  • 25. India’s top 300 Most Trusted Brands, 2011
    For copyrights and licensing, please visit www.trustadvisory.info
  • 26. India’s top 300 Most Trusted Brands, 2011
    For copyrights and licensing, please visit www.trustadvisory.info
  • 27. For more information, or for bulk bookings of
    The Brand Trust Report, India Study, 2011,
    call now:
    Sachin Bhosle on +91-9820164688
    Or email: sachin@trustadvisory.info
    For copyrights and licensing, please visit www.trustadvisory.info

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