Communicate a company's message about itself, its products, or its services online.
Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
Sell goods, services, or advertising space over the Internet.
VIDEO ADS POP-UP ADS DISPLAY ADS TEXT ADS BLOG MARKETING AFFILIATE MARKETING VIRAL MARKETING EMAIL MARKETING BANNER ADS ONLINE ADS SOCIAL MEDIA MARKETING SEARCH ENGINE MARKETING INTERNET MARKETING
Search Engine Marketing Why Search Engine Marketing? Highly effective as it reaches people when interested in a topic 89% of internet users regularly use a search engine Components of Search Engine Marketing-
New and incremental customers Natural search results PPC Results
What is SEO? Act of modifying a website to increase its ranking in organic (unpaid) listing of Search Engine. Search Engine Optimisation (SEO)
How do organic search listing work?
To rank well in organic search, as an IM strategy, SEO considers
How search engine works
What people search for
The actual search terms typed into search engine
Which search engines are preferred by targeted audience
Editing contents of web site
Editing its HTML
Editing associated coding
to increase its relevance to specific keywords
List of Search Engines
Google, Yahoo, Bing
Search Engine Marketing (SEM) What is Search Engine Marketing (SEM)? Act of Marketing a web site via Search Engine by purchasing paid listing What are Paid Listings? There are listings that search engines sell to advertisers, usually through paid placements. In Simple words Advertisers say Nokia, approaches search engines say google with their ad (created by Marketing Research team) and ask them to show it in google search engine whenever someone searchs for relevant topics (related to the product).
Provides tremendous reach at a fraction of the cost of traditional marketing methods
Social media tools and platforms are websites where you can place and spread your marketing messages.
Attract links, and as a result, enhance SEO efforts
It's vital to help small business by offering free advertising, plus it's sociable and fun at the same time.
Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles
And also+1 , Share , Like built into content on websites
What is Social Media Marketing? The process of marketing through social media sites like Twitter, Facebook and YouTube.
Affiliating marketing is basically being a sales person online.
An 'Affiliate' helps sell other peoples(merchants) products and in return gets a piece of that sale called commission.
An affiliate will get a unique link to the merchants site and whenever a person is brought in through that link and buys or does any other action specified by the merchant(like download,signing up etc), the affiliate gets commission.
Affiliate Marketing program can Generate between 10-20% ofa Web site's online sales
For starters, Don't. If you can measure performance , why set budget?
For example, I will give you $2 for every $1 you give me
How many times to you want to do that?
Big Companies decide their budgets by
Rank of the site depends on their maximum bid
Why to Bid? To maintain the position of the competitor below you, and it charges you only one cent more to display your ad first. www.zincx.com - data of many ads the no. of impressions they bought and CPM set for it, studying which advrtiser can decide how many impressions it want and get the CPM
Next Big thing In Internet Marketing- Bidding and DSP (Demand Side Platform)