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Panda security in Indochia
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Panda security in Indochia

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  • 1. PANDA SECURITY IN VIETNAM Truong Minh YEN (Mr.) Mobile: +84903100039 Email: yen@std.net.vn
  • 2. VIETNAM ANTIVIRUS MARKET • Potential: 300,000 licenses per month (EU), 1M USD/year (Corporate) • Market share: Kaspersky 50%, Bkav 30%, Norton 5%, Trend Micro 5%, Panda 3%, other (PCtools, Avira, Eset, McAfee…) 7%. • Retail price: KIS, Bkav IS, NIS ~ USD15. Panda IS: USD10, Panda Cloud Antivirus Pro: USD10 • Customer behavior: Buy because of belief
  • 3. PANDATECH OFFICE & STAFF – PANDA SECURITY INDOCHINA
  • 4. PANDA SECURITY IN VIETNAM 2010 The first launching party retail) in 05/2010
  • 5. PANDA SECURITY IN VIETNAM 2010 The first launching party (Corporate) in 09/2010
  • 6. PANDA SECURITY IN VIETNAM 2010 – MARKETING ACTIVITIES
  • 7. PANDA SECURITY IN VIETNAM 2011 The third launching party (Retail) in 11/2011
  • 8. PANDA SECURITY IN CAMBODIA 2011 Launching party (Retail) in 11/2011- In Cambodia
  • 9. PANDA SECURITY IN VIETNAM 2011 – MARKETING ACTIVITIES
  • 10. PANDA SECURITY ON Google – 2,030,000
  • 11. More than 300 dealers in Vietnam Link: http://cloudantivirus.vn/partner
  • 12. TRƯƠNG MINH YÊN (Mr.) – Cell phone: +84903100039 • Used to work for Kaspersky distributor in Vietnam as Business Development Manager nearly 2 years • Handled Panda as Country Manager (Vietnam, Laos and Cambodia) from 2010. • Have large knowledge and experiences about antivirus market in Vietnam • Used to work for a lot of foreign company last 10 years.