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Panda security in Indochia
Panda security in Indochia
Panda security in Indochia
Panda security in Indochia
Panda security in Indochia
Panda security in Indochia
Panda security in Indochia
Panda security in Indochia
Panda security in Indochia
Panda security in Indochia
Panda security in Indochia
Panda security in Indochia
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Panda security in Indochia

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  • 1. PANDA SECURITY IN VIETNAM Truong Minh YEN (Mr.) Mobile: +84903100039 Email: yen@std.net.vn
  • 2. VIETNAM ANTIVIRUS MARKET • Potential: 300,000 licenses per month (EU), 1M USD/year (Corporate) • Market share: Kaspersky 50%, Bkav 30%, Norton 5%, Trend Micro 5%, Panda 3%, other (PCtools, Avira, Eset, McAfee…) 7%. • Retail price: KIS, Bkav IS, NIS ~ USD15. Panda IS: USD10, Panda Cloud Antivirus Pro: USD10 • Customer behavior: Buy because of belief
  • 3. PANDATECH OFFICE & STAFF – PANDA SECURITY INDOCHINA
  • 4. PANDA SECURITY IN VIETNAM 2010 The first launching party retail) in 05/2010
  • 5. PANDA SECURITY IN VIETNAM 2010 The first launching party (Corporate) in 09/2010
  • 6. PANDA SECURITY IN VIETNAM 2010 – MARKETING ACTIVITIES
  • 7. PANDA SECURITY IN VIETNAM 2011 The third launching party (Retail) in 11/2011
  • 8. PANDA SECURITY IN CAMBODIA 2011 Launching party (Retail) in 11/2011- In Cambodia
  • 9. PANDA SECURITY IN VIETNAM 2011 – MARKETING ACTIVITIES
  • 10. PANDA SECURITY ON Google – 2,030,000
  • 11. More than 300 dealers in Vietnam Link: http://cloudantivirus.vn/partner
  • 12. TRƯƠNG MINH YÊN (Mr.) – Cell phone: +84903100039 • Used to work for Kaspersky distributor in Vietnam as Business Development Manager nearly 2 years • Handled Panda as Country Manager (Vietnam, Laos and Cambodia) from 2010. • Have large knowledge and experiences about antivirus market in Vietnam • Used to work for a lot of foreign company last 10 years.

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