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1.Fm Jamz Media Kit 2010
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1.DOT FM JAMZ MEDIA KIT

1.DOT FM JAMZ MEDIA KIT

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1.Fm Jamz Media Kit 2010 Document Transcript

  • 1. 1.FM JAMZ INTERNET RADIO ADVERTISING AND MEDIA KIT
  • 2. DID YOU 1.FM JAMZ KNOW… INTERNET RADIO ADVERTISING 1.FMJamz is an EGI AND MEDIA KIT Hosting Internet Radio Station? We have been in 1.FMJamz is the internet’s #1 Hip-Hop and R&B radio existence since station. We are an Urban Hit radio station and you are likely to 2000. hear Grammy award winning artists, such as Jay-Z, Eminem, Mariah Carey, and Kanye West along with today’s hottest artists. Formerly known as If you are driving in your car, at school, having a long day at Energy Jamz, we work, or even laying around the house, we will give you the best became 1.FM Jamz hits and variety to help you make it through your day! in 2004 Our mission at 1.FM Jamz is to provide, enlighten and entertain 1.FMJamz listeners our audience through diverse and high quality programming that no longer have to can be found nowhere else. We are committed to be innovators rely on the computer in internet radio while providing our listeners with fresh music, to tune in? outstanding shows and exceptional DJ’s. With the hardest Listeners can listen working staff in internet radio, 1.FM Jamz consistently proves that through other it is the internet’s #1 urban music station. mediums such as cell phones, 1.FMJamz has established itself as a leader in digital PlayStation Portable broadcasting and entertainment Marketing professionals who Devices and even in want to reach a Global Hip-Hop audience, that possesses $500 wi-fi capable cars! billion in purchasing worldwide, will find that with our diverse listening audience, we will most likely reach your target demographic. Traditional or Terrestrial Radio is only limited to targeted regions and the demographics within that region. More than 1 million listeners tune into 1.FM Jamz weekly, and our audience is a diverse one, with listeners from the US and over 50 countries worldwide. According to Arbitron, more than 7 million people ages 12 and over, listen to online radio weekly. The average listener of online radio has a salary of over $48K per year. Online radio listeners are 60% more likely to purchase a product or service online than their terrestrial radio counterparts. Advertising with 1.FM Jamz will provide you with a highly targeted, high impacted and cost efficient marketing/product campaign that will bring immediate results. 1
  • 3. WHY ADVERTISE WITH 1.FM JAMZ? ·Internet radio plays far fewer commercials per hour. This low spot load equals high attention levels which increases the chances of an ad to get the full intention it requires. · Listeners are only one click away from an advertiser's web site. They are online and have browser windows open. This makes it very easy to get listeners to visit the advertiser website. · Web radio listeners are a highly active group of consumers with above average levels of purchase intentions and are early adopters of other new media options and technologies according to an analysis by BIGresearch. · The typical web radio listener is most likely to be young and well paid and with an average household income of $54,334 (BIGresearch). Why advertise on 1.FM Jamz? • 1.FMJamz is one of the top online urban radio destinations on the internet. • We have approximately 300.000 ATH (Aggregated Tuning Hours) by month. This will ensure great exposure to your ad. • With advertising reaching near-saturation levels and consumer eyeballs shifting away from traditional ads, Internet Radio helps stand out from the crowd and your product with unique exposure. • Supporting our listeners' favorite radio station will give your ad a positive brand connotation. • We offer many different advertisement options and combinations to suite your specific advertising needs. • The majority of our audience consists of affluent 20-40 y/o that are comfortable with spending money online. • Our audience is very loyal, makes frequent visits to the site and stays tuned in for long period of times. 2
  • 4. AudienceStatistics: • We get over 9.1 million impressions a month • 81% of our audience is Broadband enabled LISTENER FREQUENCY • 25% tune in every day • 24% tune in almost every day • 23% tune in 3-5 times a week • 13% tune in once or twice a week • 6% tune in only a few times a month LISTENING SESSION • 4% listen 10-20 minutes • 11% listen 20-40 minutes • 21% listen 40-90 minutes • 24% listen 90-120 minutes • 15% listen 3-4 hours • 7% listen 4-6 hours • 18% listen 6+ hours or the rest of the day Demographics: GENDER: • 72% Male • 28% Female AGE: • 5% 13-17 • 33% 18-24 • 35% 25-34 • 22% 35-44 • 5% 45+ EDUCATION: • 28% High School • 28% College Student • 25% College Graduate • 19% Masters/Doctorate LOCATION: • 49% North America • 28% Europe • 10% Asia • 2% Africa/Oceania VOCATION: • 27% Student • 25% Computer/IT • 19% Health Field • 20% Other • 9% Small/ Home Business • 4% Education • 3% Unemployed • 2% Government 3
  • 5. HOW DOES 1.FM JAMZ DRAW LISTNERS? The 1.FM Jamz marketing team has identified the best and most effective strategies to draw our listeners. When we draw listeners, you draw customers- it is as simple as that! Here are our top ways that we bring in listenership. 1.FMJamz (www.1.fm) &www.1dotfmjamz.com 1.FMJamz uses these taglines/domains to catch listeners attention. According to our research over 70 out of 100 people who saw or heard www.1.fm or www.1dotfmjamz.com were drawn to type it in their address bar. Social Networking Social Networking is one of the best and most effective ways to connect with the majority of web users. We take full advantage of social networking by using Facebook, MySpace, Twitter, Linkedin, Tagged, Blackplanet and more to advertise and promote. Banner Ads 1.FMJamz promotes by banner ads and exchanges on other high traffic sites. This allows for maximum exposure of 1.FM Jamz and your brand. 4
  • 6. AD PRICING Visual Ads There are several options to choose from when deciding on advertisements. Choose which you would be most effective to your audience. All graphics must be formatted in GIF, JPEG or Flash. Leaderboard Wide Skyscraper • Size: 728x90 Pixels • Size: 160x600 Pixels • Price: $200/month • Price: $250/ month Standard Banner Skyscraper • Size: 468x60 pixels • Size: 120x600 pixels • Price: $150/month • Price: $150/month Half Banner • Size: 234x60 Pixels Vertical Rectangle • Price: $100/month • Size: 240x400 Pixels • Price: $150/month Medium Rectangle • Size: 300x250 Pixels Vertical Banner • Price: $150/month • Size: 120x240 Pixels • Price: $150/ Month Small Rectangle • Size: 108x150 Pixels 1.FMJamz Intro Page (First come, first serve). • Price: $100/month Your ad will be the intro to the Jamz website. • Size:1400x730 pixels • Price: $400/month Audio Ads. • Have a 30-60 second long audio spot inserted into our radio stream. The ad will be played in between songs, just as on a regular FM radio station. • Choose an individualized caption for the audio ad. This will be shown in the listener’s media player. Your ad will play up to 8 times a day. • Donation: $200/month (In the future, we will provide production for commercials for a small fee. Remember, all donations are strictly welcome and will pay expenses with website hosting, marketing, hardware, broadband connection for station manager computer, and of course new music. Payments can be made via PayPal. Please contact Masha before making the transaction. Note: The station streams and license fees are covered by the 1.FM Network. For more information contact: Masha Polk jamz@1.fm ATTN: 1.FM Jamz Advertising 5