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10 steps to a successful website redesign - Truly Good Design
10 steps to a successful website redesign - Truly Good Design
10 steps to a successful website redesign - Truly Good Design
10 steps to a successful website redesign - Truly Good Design
10 steps to a successful website redesign - Truly Good Design
10 steps to a successful website redesign - Truly Good Design
10 steps to a successful website redesign - Truly Good Design
10 steps to a successful website redesign - Truly Good Design
10 steps to a successful website redesign - Truly Good Design
10 steps to a successful website redesign - Truly Good Design
10 steps to a successful website redesign - Truly Good Design
10 steps to a successful website redesign - Truly Good Design
10 steps to a successful website redesign - Truly Good Design
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10 steps to a successful website redesign - Truly Good Design

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10 steps to a successful website redesign - Presentation created by Truly Good Design (trulygood.com) for NELBF's Spring Has Sprung Gathering, May 4, 2012. …

10 steps to a successful website redesign - Presentation created by Truly Good Design (trulygood.com) for NELBF's Spring Has Sprung Gathering, May 4, 2012.

Based on information from hubspot.com

Published in: Technology, Design
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  • 1. 10 steps to asuccessfulwebsiteredesign05.04.12NELBF Presents Spring Has SprungCreated by Truly Good DesignFor more visit:trulygood.com/more
  • 2. 05.04.12 NELBF Presents Spring Has SprungTruly Good Introduction›  Why are you redesigning your site? “It’s been a while” or “We want to look bigger” aren’t great reasons The ultimate question you should be asking… HOW WILL THE SITE SUPPORT AND IMPROVE OUR OVERALL MARKETING EFFORTS?›  Got it? Awesome, let’s begin!
  • 3. 05.04.12 NELBF Presents Spring Has Sprung1. Measure Current Performance›  Traffic›  Bounce rate / Time spent on site›  Number of Form Submissions / New Leads›  Popular Pages & Documents
  • 4. 05.04.12 NELBF Presents Spring Has Sprung2. Establish Clear Goals›  How does your site currently WORK?›  Name specific things you want to improve›  Tie goals to measureable results›  Be prepared to analyze the data
  • 5. 05.04.12 NELBF Presents Spring Has Sprung3. Keep Current Assets Safe!›  ID what’s been working on current site ›  Most viewed/more shared content ›  Best performing keywords›  Now, protect that content! ›  Use“301 Redirects” ›  Keep it where it is
  • 6. 05.04.12 NELBF Presents Spring Has Sprung4. Analyze The Competition›  Visually review your competitor’s sites ›  Aesthetically, how are things looking? ›  Functionally, what’s happening out there? ›  What do you like/dislike?›  Use tools like HubSpot’s “Marketing Grader”›  Goal is not to copy, but to improve›  Create an Action List: areas you can improve
  • 7. 05.04.12 NELBF Presents Spring Has Sprung5. Identity Unique Value Proposition›  Immediately answer your visitor’s question, “Does this site have what I need?”›  Convey quickly why they should stay›  Be clear and ‘human’ with your language ›  Not flowery or technical›  YOUdefine how the world communicates with your site
  • 8. 05.04.12 NELBF Presents Spring Has Sprung6. Design Around Personas›  Your site is NOT about you ›  It is about your BEST customer(s)›  Determine who that is, then segment by demographics (age, sex, location, industry, interest)›  Identify their needs, problems, desires›  Develop behavior-based profiles
  • 9. 05.04.12 NELBF Presents Spring Has Sprung7. Optimize for Search›  Do some keyword research to establish target keywords ›  For entire site ›  For individual pages›  Include keywords in all the important areas ›  “Header” tags (h1, h2, h3) ›  “Title” tags (text on top of browser window) ›  “Meta Description” tags (invisible to users, crawled by search engines) ›  Throughout content
  • 10. 05.04.12 NELBF Presents Spring Has Sprung8. Identify & Include Calls to Action›  Drive visitors to take an action›  Offering FREE content or services is a great motivator ›  E-books, whitepapers, contests, free shipping, email newsletters, free trial or consultation›  Theultimate goal is for your new visitor to engage with your site and share their information with you
  • 11. 05.04.12 NELBF Presents Spring Has Sprung9. Create an Ongoing Content Strategy›  Include a BLOG on your new site ›  A 100 page website will outrank a 10 page website 95% of the time!›  Utilize Press Releases & In The News pieces›  Consider outsourcing/purchasing content
  • 12. 05.04.12 NELBF Presents Spring Has Sprung10. Include the Extras›  Blog›  Promotion-specific Landing Pages›  RSS Feed (subscribe to blog updates)›  Share Buttons!›  Analytics
  • 13. 05.04.12 NELBF Presents Spring Has SprungTruly Good Summary›  Can’t afford to do all 10 (money/time)? ›  No worries! You can still attain website redesign Nirvana. Just focus on… ›  Establishing clear goals ›  Identifying and protecting current assets ›  Identifying and clearly presenting your UVP ›  Optimizing for search (site wide) ›  Identifying and including CTAs ›  BLOG, BLOG, BLOGFor more information & resources visit trulygood.com/more

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