Truffle Communities November 2008 John Blue [email_address] 317.450.1958 Aaron Gilbertie [email_address] 317.690.7097

Truffle Media Networks what is Truffle Media about? History Who are in the communities? How are we connecting? What do we use (technology)? Where do we "monitor" and participate? What have we learned?

what is Truffle Media about?

History

Who are in the communities?

How are we connecting?

What do we use (technology)?

Where do we "monitor" and participate?

What have we learned?

Truffle Media Networks Examples of ag focused community threads Great to follow

Examples of ag focused community threads

Great to follow

what is Truffle Media about? BeefCast DairyCast PoultryCast SwineCast CropVillage TruffleMedia Play show

BeefCast

DairyCast

PoultryCast

SwineCast

CropVillage

TruffleMedia

Play show

History eLilly and Innovation Elanco use of iPods to communicate with sales teams

eLilly and Innovation

Elanco use of iPods to communicate with sales teams

Who are in the communities? Rough demographics 47% Female 53% Male 20% 18-34 37% 35-49 40% 50+ 89% Caucasian 73% no children 6 to 17

Rough demographics

47% Female

53% Male

20% 18-34

37% 35-49

40% 50+

89% Caucasian

73% no children 6 to 17

Who are in the communities? 29% $30-60K 29% $60-100k 25% $100k+ 43% College 16% Grad School Large animal vets Large production operation management University researchers

29% $30-60K

29% $60-100k

25% $100k+

43% College

16% Grad School

Large animal vets

Large production operation management

University researchers

Who are in the communities? Ag press Ag companies We have (at least) three distinct community groups for each show series. Ag companies and their agencies Ag press Show audience

Ag press

Ag companies

We have (at least) three distinct community groups for each show series.

Ag companies and their agencies

Ag press

Show audience

How are we connecting? traditional web site Podcast channeled email 1 to 1 email In person On phone Feeds

traditional web site

Podcast

channeled email

1 to 1 email

In person

On phone

Feeds

What do we use (technology)? Drupal as a content management system tool (web sites) http://drupal.org/ Blip.TV for all video http://trufflemedia.blip.tv/ FeedBurner http://www.feedburner.com/ Flickr for photos

Drupal as a content management system tool (web sites)

http://drupal.org/

Blip.TV for all video

http://trufflemedia.blip.tv/

FeedBurner

http://www.feedburner.com/

Flickr for photos

What do we use (technology)? http://www.flickr.com/photos/trufflemedia/ MailChimp http://www.mailchimp.com/ iTunes directory services Libsyn.com as our content delivery network http://www.libsyn.com/ Twitter, some, mainly to have a log of interesting posts.

http://www.flickr.com/photos/trufflemedia/

MailChimp

http://www.mailchimp.com/

iTunes directory services

Libsyn.com as our content delivery network

http://www.libsyn.com/

Twitter, some, mainly to have a log of interesting posts.

What do we use (technology)? http://twitter.com/trufflemedia

http://twitter.com/trufflemedia

Where do we "monitor" and participate? Facebook AgWired http://agwired.com/ electronic groups, ex. Yahoo Group: All things Guernsey Going to real events: World Dairy Expo, World Ag Expo, World Pork Expo, Beef Quality Summit, etc etc etc.

Facebook

AgWired

http://agwired.com/

electronic groups, ex. Yahoo Group: All things Guernsey

Going to real events: World Dairy Expo, World Ag Expo, World Pork Expo, Beef Quality Summit, etc etc etc.

Where do we "monitor" and participate? Google alert monitors Twitter Listening to various podcasts Blog on various topics

Google alert monitors

Twitter

Listening to various podcasts

Blog on various topics

What have we learned? There is no easy path. Participation by the community is sparse, many prefer to listen/watch. Technology is still a barrier. There is strong interest in what is coming.

There is no easy path.

Participation by the community is sparse, many prefer to listen/watch.

Technology is still a barrier.

There is strong interest in what is coming.

Examples of ag focused community threads AgWired Facebook NCBA Young Producers' Council http://www.facebook.com/group.php?gid=16802628169 National FFA Organization http://www.facebook.com/group.php?gid=2204769159 AgJobNetwork

AgWired

Facebook

NCBA Young Producers' Council

http://www.facebook.com/group.php?gid=16802628169

National FFA Organization

http://www.facebook.com/group.php?gid=2204769159

AgJobNetwork

Examples of ag focused community threads http://www.facebook.com/group.php?gid=35014786604 Groups electronic groups, ex. Yahoo Group: All things Guernsey http://groups.yahoo.com/group/guernseytalk/?yguid=321296456

http://www.facebook.com/group.php?gid=35014786604

Groups

electronic groups, ex. Yahoo Group: All things Guernsey

http://groups.yahoo.com/group/guernseytalk/?yguid=321296456

Great to follow http://www.marketingovercoffee.com/ http://www.chrisbrogan.com/ http://www.danah.org/

http://www.marketingovercoffee.com/

http://www.chrisbrogan.com/

http://www.danah.org/

Go Niche November 2008 John Blue [email_address] 317.450.1958 Aaron Gilbertie [email_address] 317.690.7097