SwineCast Sponsor Report Nov Dec 2008
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SwineCast Sponsor Report Nov Dec 2008

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SwineCast Sponsor Report Nov Dec 2008

SwineCast Sponsor Report Nov Dec 2008

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SwineCast Sponsor Report Nov Dec 2008 Document Transcript

  • 1. November/December, 2008 How much volatility will there be in the marketplace? What impacts will the new administration have on our industry? What will our customers be willing and able to pay for? Many of the questions on our minds as we wrapped up 2008 remain. But most of us are more than happy to turn the page on a year with so much volatility and uncertainty. The paradigm we have for our industry has certainly continued to shift. And the new paradigm may be one focused on change and the ability to quickly adapt to new challenges and opportunities rather than simply a new viewpoint on our industry. Ultimately, we welcome the hope that the new year brings. So allow me this chance to wish you, your family, and your business a more successful and profitable new year. The first few months of this new year are going to be very exciting for SwineCast. Nearly every week of our calendar features an industry leading event. This provides the great opportunity to visit with many of you as we travel. And for those of you we don't see, not to worry we will have the crucial conversations on the topics you want to he ar about back at SwineCast.
  • 2. Sponsor Report, November/December, 2008 Terms Shows produced - Total number of podcasts published during the period Podcasts and Average downloads per eposide - Total number of downloads Interviews Produced divided by number of shows produced Total podcasts downloaded - All downloads including those downloaded via RSS, direct downloads from website and downloads that occur through clicks on email update Podcast ad impressions - Number of times an ad reached a target for a typical sponsor (two ad impressions per podcast) Email impressions - Total number of emails sent to community during the period Banner impressions - Number of times a web banner is presented to a visitor for a typical sponsor (one web banner per page view) Total impressions - Aggregate impressions # Interviews Produced Podcast Shows Produced including podcasts, emails and banner ads Interviews conducted - total number of interviews conducted during the period. Additional materials acquired from other sources not included. Rolling Three Month Average Impression Delivery 40000 35000 30000 25000 20000 15000 10000 5000 0 May-Jul Jun-Aug Jul-Sep Aug-Oct Sep-Nov Oct-Dec Banner Impressions Podcast Ad Impressions E-mail Impressions
  • 3. Sponsor Report, November/December, 2008 Facts 18 shows were produced 455 average downloads per episode in November/December 8,189 total podcasts downloaded 16,378 podcast ad impressions 10,116 email impressions 12,045 banner impressions 38,539 total impressions 41 interviews conducted Events Attended Exclusive Leman Conference Coverage Midwest Pork Conference International DDGs Conference See Who’s Listening http://TruffleMedia.com/home/ audience-maps
  • 4. Sponsor Report, November/December, 2008 We want to share some interesting articles to help you with your marketing efforts. Excerpted from the Wall Street Journal, quot;The Secrets of Marketing in a Web 2.0 Worldquot;, By SALVATORE PARISE , PATRICIA J GUINAN and BRUCE D. WEINBERG, January 1, 2009, For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. If only they knew how to do it. That's where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing. But first, a more basic question: What is Web 2.0, anyway? Essentially, it encompasses the set of tools that allow people to build social and business connections, share information and collaborate on projects online. That includes blogs, wikis, social-networking sites and other online communities, and virtual worlds. Millions of people have become familiar with these tools through sites like Facebook, Wikipedia and Second Life, or by writing their own blogs. And a growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion. But most companies still don't appear to be well versed in this area. So here's a look at the principles we arrived at--and how marketers can use them to get the best results. Don't just talk at consumers--work with them throughout the marketing process. Web 2.0 tools can be used to do what traditional advertising does: persuade consumers to buy a company's products or services. An executive can write a blog, for instance, that regularly talks up the company's goods. But that kind of approach misses the point of 2.0. Instead, companies should use these tools to get the consumers involved, inviting them to participate in marketing-related activities from product development to feedback to customer service. Also, we recommend listening to Marketing Over Coffee with Chris Penn and John Wall. Marketing Over Coffee is an internet radio program (podcast) that covers both classic and new marketing. The program is runs about 20 minutes and comes out on Thursday mornings. Their weekly insight on and keen observations of marketing is at http://MarketingOverCoffee.com/ Finally, Chris Brogan, well known social media influencer, offers his best advice about social networking. If one understands the way social networks can deliver value, they have the opportunity to do more for themselves than ever before. What used to be a fairly linear world, one with ladders to climb rank, and lines to wait in for limited resources, are now built of vast and flexible networks, some loose and some rigid. Our social networks, both the For more information old-fashioned type in real life, as well as the new constructs created by social software, give us the ability to do amazing contact Truffle at things for ourselves and for others. But it does require some thought and consideration. Here are some ideas for you to use as springboards. 877.558.7833 or http://www.chrisbrogan.com/my-best-advice-about- info@TruffleMedia.com social-networking/