Why social media?

… does tweeting from the tractor have an impact?
… why not?
But I don’t want to hear about what
everyone ate for lunch…
I tried it but it didn’t increase sales…
I just am ...
60% of Facebookers are 25+ and fastest
demographic is women over 45
75% of Americans get news forwarded to
them through em...
A picture is worth a thousand words…
More than 50 million tweets
everyday, and oink made the
top ten.
Video is even better…
http://www.youtube.com/watch?v=SAUw9GO6tgE
The Real Farmville:
http://www.youtube.com/watch?v=gYc21ogh1M0
“their dedication for what they do, the love for the land, and the countless
hours they spend working so that the rest of ...
Social Media
Brings
People Together

“Anyway, here’s what I’ve learned:

The farmers I met are VERY busy, care deeply, and...
Why social media?
… why not?
Sarah Hubbart - Reaching Friends, Family & Urban Consumers – The Impact & Value of Social Networking
Sarah Hubbart - Reaching Friends, Family & Urban Consumers – The Impact & Value of Social Networking
Sarah Hubbart - Reaching Friends, Family & Urban Consumers – The Impact & Value of Social Networking
Sarah Hubbart - Reaching Friends, Family & Urban Consumers – The Impact & Value of Social Networking
Sarah Hubbart - Reaching Friends, Family & Urban Consumers – The Impact & Value of Social Networking
Sarah Hubbart - Reaching Friends, Family & Urban Consumers – The Impact & Value of Social Networking
Sarah Hubbart - Reaching Friends, Family & Urban Consumers – The Impact & Value of Social Networking
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Sarah Hubbart - Reaching Friends, Family & Urban Consumers – The Impact & Value of Social Networking

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Reaching Friends, Family & Urban Consumers – The Impact & Value of Social Networking - Sarah Hubbart, Communications Coordinator, Animal Agriculture Alliance, from the 2010 Animal Ag Alliance Stakeholder's Summit: Truth, Lies and Videotape: Is Activism Jeopardizing Our Food Security?, April 28 - 29, 2010, Washington, DC, USA.

More presentations at http://www.trufflemedia.com/home/conference/2010-animal-ag-alliance-stakeholders-summit

Published in: Social Media, Technology, Business
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  • This is a captive audience of people who more than likely do not know about agriculture.
  • Sarah Hubbart - Reaching Friends, Family & Urban Consumers – The Impact & Value of Social Networking

    1. 1. Why social media? … does tweeting from the tractor have an impact?
    2. 2. … why not? But I don’t want to hear about what everyone ate for lunch… I tried it but it didn’t increase sales… I just am not tech savvy…
    3. 3. 60% of Facebookers are 25+ and fastest demographic is women over 45 75% of Americans get news forwarded to them through email or social media Twitter gets 300,000 new users everyday
    4. 4. A picture is worth a thousand words…
    5. 5. More than 50 million tweets everyday, and oink made the top ten.
    6. 6. Video is even better… http://www.youtube.com/watch?v=SAUw9GO6tgE
    7. 7. The Real Farmville: http://www.youtube.com/watch?v=gYc21ogh1M0
    8. 8. “their dedication for what they do, the love for the land, and the countless hours they spend working so that the rest of the world can have food on their plates. “ “doing what they love as we all know it isn't for the pay, recognition or glory! Thank God for our farmers and ranchers!” “food! any kind...any way...just plain and simple food.” “Doing what's best for their animals and being good stewards of the land. You keep our food supply plentiful and safe. My hat is off to you...Lord knows, it aint easy!”
    9. 9. Social Media Brings People Together “Anyway, here’s what I’ve learned: The farmers I met are VERY busy, care deeply, and deserve our respect. There’s more to this issue than I ever imagined. I don’t know enough yet — it is time to get more information and start really understanding where our food comes from.”
    10. 10. Why social media? … why not?

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