Go Niche May 2009 John Blue [email_address] 317.450.1958

We do what?

SwineCast ???? INTakeMag

SwineCast ????

SwineCast ecosystem

Why?

Why?

Media environment 10 years ago TV, Radio, Print Yesterday's media was structured around other people deciding what, when, how, and where media was consumed.

TV, Radio, Print

Yesterday's media was structured around other people deciding what, when, how, and where media was consumed.

Today’s media and communications environment On demand cable TV, satellite TV, satellite radio, streaming audio via the internet, web sites, Google, Yahoo, Tivo, Podcasting, social tools. These are some of the media sources relevant to our customers. Today's media is about enabling the consumer to choose what, when, how, and where media will be consumed. The new focus is personal controlled media creation and consumption; like podcasting, video casting, sharing, group participation. These media provide direct connections between the creator and audience. Many also allow multi directional sharing/feedback.

On demand cable TV, satellite TV, satellite radio, streaming audio via the internet, web sites, Google, Yahoo, Tivo, Podcasting, social tools.

These are some of the media sources relevant to our customers.

Today's media is about enabling the consumer to choose what, when, how, and where media will be consumed.

The new focus is personal controlled media creation and consumption; like podcasting, video casting, sharing, group participation.

These media provide direct connections between the creator and audience. Many also allow multi directional sharing/feedback.

Create your own stuff and immediately share it!

Ag print, radio, TV still traditional… Why?

Why?

Follow the money

How many of you belong to a social network?

What is a social network?

The Truffle show series, building community of people

The Truffle show series, building community of people

Delivering focused video content

Being on site talking with people

Blogs from experts

Providing community updates

Providing community updates

Providing community updates

Running on…Create Actionable Info

Running on…Produce

Running on…Deliver

Running on…Sharing This is two way

Running on…Partnering

Future? Chris Brogan says "Blogging and social media and all these whiz-bang tools don't sell things. People sell things. People who know how to sell things sell things." Chris also mentions "This social media stuff is great, but it's a set of tools, so you've gotta pull out of the "yippee! hooray!" cloud for a bit and look at basic selling mechanisms."

Chris Brogan says "Blogging and social media and all these whiz-bang tools don't sell things. People sell things. People who know how to sell things sell things."

Future? Always: Keep connected, listen, learn, and share. Rinse and repeat. Get Christopher S. Penn's Twitter Power Guide ebook http://tinyurl.com/TwitterPowerGuide Get connected, for free, to Chris Brogan, social and new media connector. You can pay for Chris' time or, as he puts it, "You can get it all for free on my blog." http://ChrisBrogan.com/

Always: Keep connected, listen, learn, and share. Rinse and repeat.

Get Christopher S. Penn's Twitter Power Guide ebook http://tinyurl.com/TwitterPowerGuide

Get connected, for free, to Chris Brogan, social and new media connector. You can pay for Chris' time or, as he puts it, "You can get it all for free on my blog." http://ChrisBrogan.com/

Future? Podcamps http://PodCamp.org/ There is one in AZ November 14-15, 2009! BarCamps http://BarCamp.org/ Social Media Club http://SocialMediaClub.org/ Podcasting News http://www.podcastingnews.com/

Podcamps http://PodCamp.org/

There is one in AZ November 14-15, 2009!

BarCamps http://BarCamp.org/

Social Media Club http://SocialMediaClub.org/

Podcasting News http://www.podcastingnews.com/

Sample niche podcasts Marketing over coffee http://www. marketingovercoffee .com/ Weekly quick hit by those on the ground around social media, blogging, marketing, podcasting, advertising, un-conferences

Marketing over coffee

http://www. marketingovercoffee .com/

Weekly quick hit by those on the ground around social media, blogging, marketing, podcasting, advertising, un-conferences

Sample niche podcasts Financial Aid Podcast http://www.financialaidpodcast.com/ Show series specifically to help people discover financial aid for college. Before you need it! And its entertaining!! Who said the FAFSA is boring?

Financial Aid Podcast

http://www.financialaidpodcast.com/

Show series specifically to help people discover financial aid for college. Before you need it! And its entertaining!! Who said the FAFSA is boring?

Questions? Contact Truffle Media Networks John Blue [email_address] 317.450.1958

Contact