NAMA Best Of 2010 Marketing Awards

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National Agri-Marketing Association (NAMA) Best Of 2010 Marketing Awards program book

National Agri-Marketing Association (NAMA) Best Of 2010 Marketing Awards program book

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  • 1. 2010 Agri-MArketing ConferenCe Kansas City Missouri april 21-23 2010 bestof10_topress.indd 1 4/12/10 2:10:05 PM
  • 2. MASTERS OF CEREMONIES Max Armstrong, Farm progress Companies OPENING VIDEOS Courtesy of Farm Journal Electronic Media america’s Heartland Video sponsored by avatar studios ORDER OF AWARDS • Specialty Categories • Public Relations • Advertising to Agribusiness • Direct/Target Marketing • Outdoor • Broadcast Media • Collateral • Print • Electronic Media • Campaigns • BEST OF SHOW Public Relations • BEST OF SHOW Advertising BEST OF NAMA COMMITTEE Chair: Les Kahl, adFarm Vice Chair: Greg Guse, Paulsen Marketing 2 bestof10_topress.indd 2 4/12/10 2:10:05 PM
  • 3. SpeCiAlty CAtegorieS SPECiAlTy ADvERTiSing CAMPAign Dow AgroSciences LLC / Bader Rutter & Associates Rock The Weeds Campaign for Dimension Specialty Herbicide Fort Dodge Animal Health / Latorra, Paul & McCann national Pet Wellness Month Campaign Fort Dodge Animal Health / Latorra, Paul & McCann the Mosquito shot Campaign Central Garden And Pet / Rhea + Kaiser Marketing Communications Amdro Bait is Better Campaign Valent Professional Products / archer>malmo overture insecticide Campaign Nestle Purina PetCare Company: Purina® Pro Plan® / Colle+McVoy This Could Be the year Purina Mills, LLC / Swanson Russell purina Equine senior Campaign Merial / Bader Rutter & Associates online advertising Campaign for ZiMECtErin® gold Nestle Purina PetCare Company: Purina Veterinary Diets® / Colle+McVoy pet owner FortiFlora® initiative Summit VetPharm / Stephens & Associates Advertising tags SPECiAlTy PuBliC RElATiOnS CAMPAign Merial / Bader Rutter & Associates Equine Disease Prevention Awareness Campaign Purina Mills, LLC / Swanson Russell purina Horse Feed pr Campaign Dow AgroSciences LLC / Bader Rutter & Associates panorama newsletter Novartis Animal Health / Gibbs & Soell, Inc. - Raleigh atopica Media relations Intervet/Schering-Plough Animal Health / Osborn & Barr unwanted Horse Veterinary relief Campaign SPECiAlTy CAMPAign ElEMEnT Merial / Bader Rutter & Associates POP Mailing for ulcergard Valent Professional Products / archer>malmo Tourney Fungicide Direct Mail Campaign Ridley Nutrition Solutions / Paulsen Marketing McCauley’s Equine Formulas CareCredit / Stephens & Associates anatomy BioTracking, LLC / Filament Marketing and Distillery Design Studio BioPRynes Print Advertisement Fort Dodge Animal Health / Latorra, Paul & McCann the Mosquito shot Campaign 3 bestof10_topress.indd 3 4/12/10 2:10:05 PM
  • 4. Pfizer Animal Health / Martin Williams PreventiCare Program Brochure Pfizer Animal Health / Martin Williams strongid page ad series Valent Professional Products / archer>malmo Safari insecticide EAB Registration Announcement Mailer publiC relAtionS OvERAll PuBliC RElATiOnS CAMPAign Minnesota’s Corn Organizations / AdFarm your voice grower Campaign Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh Future of southern ag Campaign DuPont Crop Protection / Exponent PR, McCormick Co. & High Plains Journal All Aboard 2009 Wheat Harvest Tour Merial / Bader Rutter & Associates Beef PR Campaign for igEniTy® Pioneer Hi-Bred / McCormick Company pioneer public relations program Bayer CropScience / Rhea + Kaiser Marketing Communications Want help with Aphids? introducing Aphid Alert. Syngenta Seeds / Weber Shandwick What’s your Complex? Educating growers $1.1 Billion Multi-Pest Complex Arm & Hammer Animal Nutrition / Charleston/Orwig, Inc. The Old Mill-Troy, Marketing Partner Support AGCO Corporation / Broadhead + Co AgCO is Breaking new ground high hp tractor launch PR campaign OvERAll PuBliC RElATiOnS CAMPAign OR CAMPAign ElEMEnT Alpharma Inc., Animal Health / Charleston/Orwig, Inc. alpharma animal Health: the reach teach learn Campaign Rural Health Initiative / Morgan&Myers rural Health initiative: a different approach to improving rural health MEDiA RElATiOnS Syngenta Crop Protection / Gibbs & Soell, Inc. AgriEdge Helps growers Weigh Crop input Decisions in an uncertain Market AGCO Corporation / Broadhead + Co 2010 sprayer launch Bayer CropScience / Rhea + Kaiser Announcing the global Center for Produce Sustainability Pioneer Hi-Bred International, Inc. / McCormick Company pioneer Forage university CNH Parts & Service / Morgan&Myers CnH Expansion Parts & Service Press Conference Bayer CropScience / AdFarm 2008 ag issue Forum 4 bestof10_topress.indd 4 4/12/10 2:10:05 PM
  • 5. Bayer CropScience / Rhea + Kaiser Marketing Communications libertylink Commercialization Press Conference AGCO Corporation / Broadhead + Co AgCO is Breaking new ground high hp tractor launch media event Bayer CropScience / Rhea + Kaiser Marketing Communications Fourteen states, two products, one Media relations Campaign Kubota Tractor Corporation / Fleishman-Hillard power Krawler launch and Media Event Pioneer Hi-Bred / McCormick Company Breaking the Seed Barrier Pfizer Animal Health / Martin Williams Elevating the role of the Veterinarian PuBliC AFFAiRS/iSSuES MAnAgEMEnT Corn Farmers Coalition / MS&L Worldwide Corn Farmers Coalition initiative Dairy Management Inc. / Weber Shandwick Minneapolis Food-borne illnesses & Bioterrorism: Engaging . . . in Dairy Crisis Readiness PRODuCER FunDED PuBliC RElATiOnS TO Ag AuDiEnCES Colorado Wheat Research Foundation / Fleishman-Hillard, Inc. CWRF Marketing Communications Plan Minnesota Assoc. of Wheat Growers, Research & Promotion Council / AdFarm vote yes initiative/Check-off Referendum Campaign Dairy Management Inc. / Weber Shandwick Minneapolis My Dairy: A Social Media Program for Dairy Advocates The National Cattlemen’s Beef Association / Midan Marketing The Beef Checkoff-Funded Middle Meat Mania Campaign Almond Board of California / Broadhead + Co Almond Board of California Public Relations Campaign Midwest Dairy Association / Demeter Communications Midwest Dairy Association Producer Service Center PRODuCER OR COMPAny FunDED PuBliC RElATiOnS TO COnSuMERS Kansas State University College of Agriculture / In-house K-State College of Agriculture going Places Campaign Midwest Dairy Association / Demeter Communications People Behind the Product influencer Audience Outreach The Beef Checkoff & PA Beef Council / Streetmarc Advertising & Marketing, LLC Stay Home. grill Out. Summer grilling Retail Campaign Ohio Soybean Council / Farmer + Yoakam Advertising Agency, Ltd. Clean air for Kids - ohio soybean Council Western Pistachio Association / Fleishman-Hillard Managing an industry’s reputation amid nationwide Food safety recall Merial / Bader Rutter & Associates Take the Challenge PR Campaign for ivOMEC® 5 bestof10_topress.indd 5 4/12/10 2:10:06 PM
  • 6. nEWS OR FEATuRE ARTiClE Cotton Incorporated / Harvest PR & Marketing, Inc Hill Hydraulics Georgia-Pacific Plant Nutrition / Gibbs & Soell, Inc. When Profitability Meets Sustainability AgProfessional AGCO Corporation / Broadhead + Co Making Money With Manure article Land O’Lakes Animal Milk Products Company / Filament Marketing, LLC Dollars and Sense in Calf nutrition Equal Peak Milk Cattlemen’s Beef Board / In-house no Secret Recipe for Beef Demand Arm & Hammer Animal Nutrition / Charleston/Orwig, Inc. “A Case for the Fuel-efficient Cow” Progressive Dairyman Valent U.S.A. Corporation / archer>malmo The Triangle Effect: Keeping Pvy, Aphids and nightshade in Check Dow AgroSciences LLC / Bader Rutter & Associates Knock Out nematodes Feature Story Bayer CropScience / AdFarm Disease Management Supports Cereals Profit Pioneer Hi-Bred International, Inc. / McCormick Company Can we keep health care healthy? Cotton Incorporated / Harvest PR & Marketing Erosion Control solution lands at o’Hare airport CHS Inc. / In-house Cracking new Snack Markets PERSuASivE WRiTing CHS Inc. / In-house improving your Odds in a Risky World Chemtura Corporation / Charleston/Orwig, Inc. Dimilin 2l Outperforms led Zeppelin & Rolling Stones on Mormon Crickets Bayer CropScience / Rhea + Kaiser Marketing Communications Defending Profits With Seed Treatments Almond Board of California / Broadhead + Co Almond Board of California Op Ed Article Pioneer Hi-Bred International, Inc. / McCormick Company rural health starts at home Pioneer Hi-Bred International / McCormick Company get your retirement ducks in a row nEWS RElEASE Idaho Potato Commission / Evans, Hardy + Young. Inc. potato lover’s Month survey results Kinze Manufacturing, Inc. / Nicholson Kovac, Inc. Kinze Multiple unit Rebate Program Dow AgroSciences LLC / Bader Rutter & Associates grower Satisfaction Press Release for Radiant insecticide Pioneer Hi-Bred International, Inc. / McCormick Company pioneer optimum® Brand innovations news Release 6 bestof10_topress.indd 6 4/12/10 2:10:06 PM
  • 7. Valley Irrigation / Rhea + Kaiser Marketing Communications valley irrigation Working to Provide irrigation Options for Rice Producers FMC Corporation / Nicholson Kovac, Inc. new performance proof available on Capture® lFr insecticide Case IH / Morgan&Myers Case iH rolls out utility Vehicle line for 2010 news release National Cottonseed Products Association / Harvest PR & Marketing . . . Food industry Examines Cooking Oil Options . . . Kinze Manufacturing / Nicholson Kovac, Inc. Kinze 2010 Product Pricing FMC Corporation / Nicholson Kovac, Inc. FMC introduces Hero® EW for Key Fruit, vegetable & Row Crop Markets CustoMEr EVEnts CNH Parts & Service, North America / Maddock Douglas, Inc. CnH Parts & Service Trade Fair Pfizer Animal Health / Martin Williams DRAXXin goes to Work Pioneer Hi-Bred International, Inc. / McCormick Company pioneer’s onE tour USDA National Agricultural Statistics Services / Osborn & Barr Census of Agriculture Data Release Event Dow AgroSciences LLC / Fleishman-Hillard Trans Fat: going, going, gone! Syngenta Crop Protection / Gibbs & Soell, Inc. lexar 5th Anniversary Syngenta Seed Care / Gibbs & Soell, Inc. - Raleigh potato partners program Meeting Wyffels Hybrids / The Hondo Group Corn strategies intErnal EVEnts Syngenta Crop Protection / Martin Williams, Gibbs & Soell PR, & Studio Swoap Syngenta Seed Care Brain Camp Valent U.S.A. Corporation / archer>malmo 2008 valent u.S.A. Corporation Company Meeting New York Beef Industry Council / In-house Discover the Power of Protein in the land of lean Beef AdFarm / In-house 2009 adFarm Farm tour Lindsay / Ervin Group lindsay - lean, Clean and green Syngenta Seeds / Weber Shandwick planting the seeds of our Future New Holland Agriculture / Colle+McVoy newholland.com/na Foremost Farms / Morgan&Myers Foremost Farms internal Meeting JS West & Cos. / Osborn & Barr JS West Centennial Celebration 7 bestof10_topress.indd 7 4/12/10 2:10:06 PM
  • 8. COMPAny & ASSOCiATiOn nEWSlETTERS, directed to Farmers, Ranchers & growers Mycogen Seeds / Bader Rutter & Associates let’s Talk Agronomy Pfizer Animal Genetics / Charleston/Orwig, Inc. Pfizer Animal genetics’ Quarterly newsletter: DnAge Merial / Bader Rutter & Associates igEniTy insider, Print version Arm & Hammer Animal Nutrition / Charleston/Orwig, Inc. The Peak Report Almond Board of California / Broadhead + Co Almond Board of California newsletter COMPAny & ASSOCiATiOn nEWSlETTERS, directed to Dealers, Distributors or sales, Veternarians or others serving agribusiness Progressive Agriculture Foundation / Broadhead + Co progressive ag today AdFarm / In-house adFarm Feed and supply newsletter CHS Inc / Albarella Design The Bean Stops Here Kinze Manufacturing, Inc. / Nicholson Kovac, Inc. Between the Rows COMPAny & ASSOCiATiOn MAgAZinES CHS Inc. / Colle+McVoy C magazine Syngenta Crop Protection / Gibbs & Soell Public Relations Thrive Magazine Pfizer Animal Health / Martin Williams Pork Business Journal Blue Book Services, Inc. / In-house BluEPRinTS The Produce Professionals’ Quarterly Journal John Deere / In-house Homestead John Deere / In-house the Furrow Case IH / Cygnus Business Media Farm Forum COMPAny PuBliCATiOnS - inTERnAl CHS Inc. / Colle+McVoy plus newsletter Farm Credit Bank of Texas / In-house Common ground Pioneer Hi-Bred International / McCormick Company proaction® newsletter 8 bestof10_topress.indd 8 4/12/10 2:10:06 PM
  • 9. COMPAny PuBliCATiOnS - AnnuAl REPORTS Foremost Farms / Morgan&Myers Foremost Farms annual report CHS Inc. / Colle+McVoy On: CHS 2008 Annual Report & Stewardship Report Aurora Cooperative / David & Associates 2008 annual report Progressive Agriculture Foundation / Morgan&Myers progressive agriculture Foundation annual report American Crystal Sugar Company / AdFarm 2008 individual Cooperative annual report Ag Processing Inc. / Swanson Russell AgP Annual Report BROADCAST nEWS AGCO / Envano Social Media Channel Development Agrotain International / AdFarm nitrogen report radio series Progressive Agriculture Foundation / Tractor Supply Company / In-house this old Farm FMC Corporation / Nicholson Kovac, Inc. potato radio Media tour Fort Dodge Animal Health & Am. Qtr. Horse Assoc. / Latorra, Paul & McCann Keeping Horses Healthy psa ElECTROniC PuBliCATiOnS Dow AgroSciences LLC / Bader Rutter & Associates inputs & insights Mycogen Seeds / Bader Rutter & Associates eConnect Merial / Bader Rutter & Associates igEniTy insider, Electronic version Merial / Bader Rutter & Associates (sHarE) E-newsletter Agrotain International / AdFarm n-Minute E-newsletter Almond Board of California / Broadhead + Co Almond Board of California E-newsletter Paulsen Marketing / In-house paulsen post Cattlemen’s Beef Board / In-house MyBeefCheckoff news Kinze Manufacturing, Inc. / Nicholson Kovac, Inc. KinzE-news 9 bestof10_topress.indd 9 4/12/10 2:10:06 PM
  • 10. inTERACTivE MARKETing TOOlS Idaho Potato Commission / Evans, Hardy + Young. Inc. http://www.youtube.com/idahopotatovideos#p/u/1/jyvA9wiWxAQ Monsanto / Brighton Cotton Community (www.cottoncommunity.com) Case IH / Morgan&Myers Module Express 625 Cotton Calculator BASF Plant Science / Howard Merrell & Partners www.nutridense.com/blog Renewable Fuels Association / Broadhead + Co e85challenge.com United States Potato Board / Fleishman- Hillard, Inc. http://momsdinnerhelper.potatogoodness.com Bayer CropScience / Rhea + Kaiser Marketing Communications Take your Best Shot - internal Photo Contest Syngenta Seed Care / Gibbs & Soell, Inc. - Raleigh http: www.avictacompletecornlaunchkit.com/ CHS Inc. / InHouse Media CHs podcasts StollerUSA / The Hondo Group StolleruSA’s interactive Marketing Tools Pioneer Hi-Bred International, Inc. / McCormick Company Pioneer: Social Media & ProFarmer’s Crop Tour WEB SiTES - DiRECTED TO FARMERS, gROWERS & RAnCHERS AGCO Corporation / Broadhead + Co www.tractoradvisor.com Walters Gardens Inc. / Paulsen Marketing Waltersgardens.com AGCO Application Equipment / Main Street Mgmt. Group & Second Shift Design www.applylikeapro.com United Soybean Board / Osborn & Barr http://www.unitedsoybean.org/-united Soybean Web Site Redesign Dairy Management Inc. / Weber Shandwick Minneapolis www.mydairytoolkit.com username: nAMA Password: 2009AwardsDMi New Holland Agriculture / In-house www.8n.com Pfizer Animal Health / Martin Williams FluSure XP Website www.flusureXP.com Case IH / Morgan&Myers Craig Morgan Microsite http://www.craigmorgan.caseih.com StollerUSA / The Hondo Group www.StolleruSA.com Kinze Manufacturing, Inc. / Nicholson Kovac, Inc. www.kinze.com 10 bestof10_topress.indd 10 4/12/10 2:10:06 PM
  • 11. WEB SiTES - EDuCATiOnAl FOCuS Walters Gardens Inc. / Paulsen Marketing Perennialresource.com DECCO / Broadhead + Co DECCOnatur uSA Web Site Midwest Dairy Association / Sullivan Higdon & Sink PutSomeCheeseOnit.com Farm Credit Bank of Texas / In-house FindFarmCredit.com Heartland Country Cooperative / Filament Marketing and Distillery Design Studio www.naturesgrownOrganics.com Midwest Dairy Association / Fleishman-Hillard Dairy Makes Sense Microsite AdvertiSing to AgribuSineSS all ElEMEnts Paulsen Marketing / In-house paulsen portfolio John Deere / In-house John Deere Photo library volume Seven / Origami Tractor Hoard’s Dairyman / Charleston/Orwig, Inc. Hoards Cow Judging Contest ad Hoard’s Dairyman / Charleston/Orwig, Inc. Hoard’s Direct Mail Campaign AdFarm / AdFarm AdFarm Thanksgiving Card Broadhead + Co / In-house Broadhead + Co Advertisement direCt/tArget MArketing DiRECT MAil - FARMER DiRECTED - FlAT Dow AgroSciences LLC / Bader Rutter & Associates Educational Mail Series for goldSky Herbicide Syngenta Crop Protection / Martin Williams value Of lexar/ lumax Wyffels Hybrids / The Hondo Group “i promise” Syngenta Crop Protection / Martin Williams FarMore Direct Mail #1 & #2 Syngenta Crop Protection Canada, Inc. / Bos Partner Program DM CNH Parts & Service, North America / Maddock Douglas, Inc. irrigation power units campaigns Syngenta Crop Protection / Martin Williams Syngenta Cereals Portfolio Direct Mail 11 bestof10_topress.indd 11 4/12/10 2:10:06 PM
  • 12. Wilbur-Ellis Company / In-house Art & Science in Blueberries CNH Parts & Service, North America / Maddock Douglas, Inc. Case iH Skid Steer Attachments campaign Valent U.S.A. Corporation / archer>malmo Chareau Herbicide alfalfa announcement New Holland Agriculture / Maclay & Shoemaker Graphics new Holland READy TO HARvEST Demo Program Mailer John Deere Agriculture and Turf / In-house Surface Water Pro direct mail DiRECT MAil - FARMER DiRECTED - 3-DiMEnSiOnAl Syngenta / Martin Williams opportunities abound Bayer CropScience / AdFarm Bayer CropScience Healthy Start Direct Mail Pioneer Hi-Bred International, Inc. / McCormick Company unique genetics Direct Mail Syngenta Crop Protection / Martin Williams Avicta Complete Corn - Soil Sample Direct Mail Syngenta Crop Protection / Martin Williams Durivo Staple gun Mailing Valent U.S.A. Corporation / Archer>Malmo Quash launch in Canola Mycogen Seeds / Bader Rutter & Associates grower Announcement Mailing for Myocgen SmartStax Syngenta Crop Protection Canada, Inc. / Bos Broadband “Rubic’s Cube” DiRECT MAil - DiRECTED TO DEAlERS, DiSTRiBuTORS OR SAlES REPS - FlAT New Holland Agriculture / Maclay & Shoemaker Graphics new Holland Holiday greeting Card Westchester Group / Charleston/Orwig, Inc. nAFB Direct Mail 2008 Novartis Animal Health / Quarry Integrated Comm., Inc. Sales Rep Direct Mail Series Hyland Seeds / AdFarm Hyland Seeds Sales Kickoff Sandpaper invitation Fort Dodge Animal Health / Latorra, Paul & McCann the Mosquito shot Campaign Kinze Manufacturing, Inc. / Nicholson Kovac, Inc. Dealer Day invitation AgraQuest / In-house Requiem 2009 Total Flexibility Pest Control Advisor Program DuPont Crop Protection / McCormick Company Fall Portfolio Retailer Direct Mail Poster 12 bestof10_topress.indd 12 4/12/10 2:10:06 PM
  • 13. DiRECT MAil - Directed to Dealers, Distributors or Sales Reps - 3-Dimensional DuPont Crop Protection / McCormick Company Enlite® Jack-in-the-box DuPont Crop Protection / McCormick Company altacor® Rubik’s Cube Mailing John Deere / In-house usedExpress Evaluator gift Box Pioneer Hi-Bred International, Inc. / McCormick Company rep incentive luggage tag Mailing Dow AgroSciences LLC / Fleishman-Hillard Time is Running Out! United Phosphorus Inc. / Broadhead + Co Here’s How to Score With Assail Direct Mailer Heartland Country Cooperative / Filament Marketing & Distillery Design Studio natures grown Organics First-to-Know Mailer Pfizer Animal Health / Martin Williams preventiCare Vet launch Kit outdoor BillBOARDS Syngenta Crop Protection / Martin Williams Avicta Complete Cotton – Outdoor Board Syngenta Crop Protection / Martin Williams avicta Complete Corn – nematode trailer GreenStone Farm Credit Services / In-house united We Stand Wilbur-Ellis / In-house Bronc Max Billboard Valent U.S.A. Corporation / archer>malmo Chateau Herbicide Billboards Dow AgroSciences LLC / AdFarm nexera canola. i [heart] healthier farming - outdoor Nebraska Corn Growers Association / David & Associates Sustaining innovation Truck Ads Bayer CropScience / Rhea + Kaiser Marketing Communications libertylink & ignite Billboards Hyland Seeds / AdFarm Hyland Seeds “Hop On” Billboard broAdCASt MediA RADiO - SinglE Intervet/Schering-Plough Animal Health / AdFarm Safe-guard liquid Feed launch Bayer CropScience / AdFarm invigor Bookie Pfizer Animal Health / Martin Williams EXCEDE Ring of Fire Radio 13 bestof10_topress.indd 13 4/12/10 2:10:06 PM
  • 14. Bayer CropScience / Rhea + Kaiser Marketing Communications Corvus Radio Mythbreakers Bayer CropScience / Rhea + Kaiser Marketing Communications Movento Hide-n-Seek Radio Spot Syngenta Crop Protection / Martin Williams CruiserMaxx Beans Hear your beans grow --:60 Radio Spot FMC Corporation / Nicholson Kovac, Inc. Dinner Radio AgraQuest / Osborn & Barr Requiem - Dead Wrong Radio Spot Syngenta / Campbell Mithun rooster Mycogen Seeds / Bader Rutter & Associates grain Corn :60 Radio Spot for Mycogen Seeds FMC Corporation / Nicholson Kovac, Inc. Hero insecticide “get Out Of My Fields” Radio Spot RADiO - SERiES Kansas Farm Bureau / AIA/Hillery Haverfield & Assoc. Care and Respect Practiced Daily The Mosaic Company / Broadhead + Co MicroEssentials Mother nature & Excitable guy Radio Series Syngenta / Campbell Mithun optimal performance Dow AgroSciences LLC / Bader Rutter & Associates radio ads for surestart Herbicide Syngenta Crop Protection Canada, Inc. / Bos Broadband Bistro and Mechanic Corn Farmers Coalition / David & Associates Corn Calls radio series Archer Daniels Midland / Stephan & Brady Marketing Communications ADM Producer Radio TElEviSiOn - SinglE OR SERiES Linwood Veterinary Services / Dog & Pony Productions Inc. Put Pork on your Fork AGCO Corporation / Snowden Tatarski The new DT Series From AgCO Tractors GROWMARK, Inc. / Rhea + Kaiser Marketing Communications The local Answer to your World of needs Television Monsanto - Asgrow Soybeans / Osborn & Barr World of Asgrow Television Bayer CropScience / AdFarm Velocity Csi Mycogen Seeds / Bader Rutter & Associates Tv Spot for Mycogen Seeds grain Corn Bayer CropScience / Rhea + Kaiser Marketing Communications Stratego yield Bump Tv 14 bestof10_topress.indd 14 4/12/10 2:10:06 PM
  • 15. Pioneer Hi-Bred International, Inc. / McCormick Company Better People, Products, Services Tv New Holland Agriculture / MaxFilms, Inc. BOOMER 8n Tv Spot Bayer CropScience / AdFarm Wolverine Disassembled Television Raven Industries / David & Associates Raven Cruizer Tv Spot CollAterAl CuSTOMER BROCHuRES - FARMER DiRECTED - SinglE AgStar Financial Services / Paulsen Marketing ground Breakers Brochure Bayer CropScience / Rhea + Kaiser Marketing Communications Stratego Science Behind Brochure GEA Farm Technologies, Inc. / Charleston/Orwig, Inc. gEA Brand Realignment Brochure 2009 Unverferth Manufacturing Company, Inc. / McCormick Company Brent 82 series grain carts - A new twist for unloading convenience Valent U.S.A. Corporation / Archer>Malmo seed protection Folder and Materials AGCO Corporation / Snowden Tatarski AgCO Tractors DT Series Sales Brochure AGCO Corporation / Swanson Russell AgCO Challenger MT600 launch Brochure and Sleeve Ecolab Inc. / Filament Marketing and Distillery Design Studio Aztec gold Product Detailer New Holland Agriculture / Maclay & Shoemaker Graphics Boomer 8n Tractor literature CuSTOMER BROCHuRES - CATAlOgS Arysta LifeScience / Woodruff Sweitzer nEWgROunD Magazine Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh local positioning sheets Wilbur-Ellis / In-house Cerano Brochure Bayer CropScience / Rhea + Kaiser Marketing Communications Bayer CropScience Corn & Soybean Portfolio Brochure Series BROCHuRES, CATAlOgS - Directed to Dealers, Distributors or Sales Reps DECCO / Broadhead + Co DECCOnatur Sell Sheets Ohio Soybean Council / Farmer + Yoakam Advertising Agency, Ltd. Soy Bioproducts Brochure Novartis Animal Health / Charleston/Orwig, Inc. Healthy Heifer program Folder BASF Canada / Quarry Integrated Communications, Inc. VipEr retailer Kit 15 bestof10_topress.indd 15 4/12/10 2:10:06 PM
  • 16. U.S. Meat Export Federation / David & Associates uSMEF Pork Brochure Hyland Seeds / AdFarm Hyland Seeds Seed guides and Selector Tools Fort Dodge Animal Health / Latorra, Paul & McCann Worm Smart Brochure Kinze Manufacturing, Inc. / Nicholson Kovac, Inc. Kinze Executive Summary Brochure Beef Checkoff / Ketchum, Inc. BEEFlexible Foodservice Recipe Card Collateral Intervet/Schering-Plough Animal Health / Osborn & Barr Pinkeye Protection Program Dossier Syngenta Crop Protection / Gibbs & Soell Public Relations Cereals sales Force resistance Management tool Kit Michigan FFA Foundation / GreenStone Farm Credit Services (In-kind) license to lead - ag Heritage license plate partnership promotion point-oF-purCHasE MatErials Land O’Lakes Animal Milk Products Co. / Filament Mk & Distillery Design Studio ultra Fresh, Mares Match, Does Match, Pronurse Bayer CropScience / Rhea + Kaiser Marketing Communications Corvus One Pass. Two Modes. Zero Doubts. Signs Pioneer Hi-Bred / McCormick Company pioneer® brand y series soybeans - y series Model Bayer CropScience / Rhea + Kaiser Marketing Communications libertylink Bean Man Sign Bayer HealthCare, Animal Health / Woodruff Sweitzer tempo point of purchase poster International Agri-Center / Lockwood Agency World Ag Expo 2010 Event Poster Kinze Manufacturing, Inc. / Nicholson Kovac, Inc. parts sales program Pioneer Hi-Bred International, Inc. / McCormick Company pioneer® FiT Mapping system Truck Wrap Midwest Dairy Association / Sullivan Higdon & Sink Put Some Cheese On it! Advertising Campaign U.S. Wheat Associates / Charleston/Orwig, Inc. u.S. Wheat Producer Poster Series Farm Science Review / In-house Farm science review EXHiBiTS Bayer CropScience / Rhea + Kaiser Marketing Communications libertylink Bean Man Character CHS Inc. / Colle+McVoy iFt 2008 Kinze Manufacturing, Inc. / Nicholson Kovac, Inc. Think in Rows Trade Show Booth 16 bestof10_topress.indd 16 4/12/10 2:10:06 PM
  • 17. Ohio Soybean Council / Farmer + Yoakam Advertising Agency, Ltd. Soy Bioproducts Trade Show Display Pioneer Hi-Bred / McCormick Company Commodity Classic Exhibit Bayer CropScience / Rhea + Kaiser Marketing Communications Commodity Classic Booth Hubbard Feeds / AdFarm Smart Producer - 2009 World Pork Expo Theme Case IH / Equity Brand Design the red Zone road show PREMiuM/SPECiAlTiES DECCO / Broadhead + Co DECCOnatur PMA Promo DuPont Crop Protection / McCormick Company Enlite® Jack-in-the-box Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Boehringer ingelheim Swine Meeting Ear Tag luggage Tag DuPont Crop Protection / McCormick Company altacor® Rubik’s Cube Bayer CropScience / Rhea + Kaiser Marketing Communications libertylink BeanMan Magnet Winfield Solutions, LLC / Colle+McVoy answer plot® Knife premium Renewable Fuels Association / Broadhead + Co sturgis E85 t-shirt CNH Corporation / AdFarm Case iH Early riser planter launch Kit - Candy Jars and insert CORPORATE iDEnTiTy AgroFresh / The Team, Inc. agroFresh 10 - year anniversary logo Paulsen Marketing / In-house Paulsen Stationery Package FMC Corporation / Nicholson Kovac, Inc. spartan advance logo Wilbur-Ellis Company / In-house WE germinate print SPREADS - SinglE Cargill Inc. / Martin Williams Cargill Methane gas Recapture Print Ad Syngenta Crop Protection Canada, Inc. / Bos Callisto - nature is our laboratory Syngenta Crop Protection / Martin Williams CruiserMaxx Beans Farmers Swap Sweepstakes -- Spread Ad 17 bestof10_topress.indd 17 4/12/10 2:10:06 PM
  • 18. Bayer CropScience / Rhea + Kaiser Marketing Communications Corvus One Pass. Two Modes. Zero Doubts. Spread Kinze Manufacturing, Inc. / Nicholson Kovac, Inc. How we think sets us apart Dow AgroSciences LLC / Bader Rutter & Associates Sure Sign of Performance Print Ad for WideMatch Herbicide Valent U.S.A. Corporation / archer>malmo Domark Fungicide Print Spread Intervet/Schering-Plough Animal Health / AdFarm Safe-guard liquid Feed launch Bayer CropScience / AdFarm Folicur Motarcade AGCO Corporation / Snowden Tatarski On a family farm, things work best when they work together. SPREADS - SERiES Pioneer Hi-Bred International, Inc. / McCormick Company MarketPoint Spreads Pioneer Hi-Bred International / McCormick Company Better People, Products, Services Spread Series Pioneer Hi-Bred / McCormick Company pioneer® Brand Soybean - y Series AGCO Corporation / Osborn and Barr Communications Rogator 2010 Product Model launch Advertising Gowan Company / In-house imidan psyllid scream advertisement SinglE PAgE ADS - SinglE Pfizer Animal Health / Martin Williams EXCEDE Safe Print Ad United Phosphorus Inc. / Broadhead + Co Mancozeb Ad Syngenta Crop Protection / Martin Williams Durivo Mouth Wyffels Hybrids / The Hondo Group not Everything is for sale Valent U.S.A. Corporation / archer>malmo Domark Fungicide Full Page Print Ad Cotton Incorporated / Harvest PR & Marketing, Inc. it’s Time to Bail on the Hay Kinze Manufacturing, Inc. / Nicholson Kovac, Inc. Darn Right Gowan Company / In-house imidan psyllid scream advertisement GEA Farm Technologies, Inc. / Charleston/Orwig, Inc. luxSan Producer Ad 2008 Syngenta / Campbell Mithun Dog 18 bestof10_topress.indd 18 4/12/10 2:10:06 PM
  • 19. GEA Farm Technologies, Inc. / Charleston/Orwig, Inc. DeMax/DemaTron Ad 2008 Syngenta / Campbell Mithun Cat SinglE PAgE ADS - SERiES Pioneer Hi-Bred International / McCormick Company unique genetics Page Ad Series Syngenta Crop Protection Canada, Inc. / Bos Horizon ng Shopping Basket and Toolbelt Dow AgroSciences LLC / Bader Rutter & Associates Rice Herbicides Print Ad Series for Dow AgroSciences Pfizer Animal Health / Martin Williams spectramast print ad series Almond Board Of California / Broadhead + Co Almond Board of California-Advertisement Campaign BASF Canada / Quarry Integrated Communications, Inc. Headline print ad series Winfield Solutions, LLC / Colle+McVoy answer plot® Knowledge Event print ads Farm Credit Services Southwest / 3 Advertising like no Other Business Ecolab Inc. / Filament Marketing, LLC Aztec gold 5 Hour Bling Print Advertisements John Deere Credit - Farm Plan / Bader Rutter & Associates producer ad series for Farm plan lESS THAn PAgE ADS - SinglE Wilbur-Ellis Company / In-house Coverage g-20 - get Tough on lambsquarters Danuser Machine Company, Inc / Woodruff Sweitzer Danuser not all Diggers are Created yellow Trade Print Ad EXL Laboratories / TVM Marketing Delta Clean Acid Detergent BioTracking, LLC / Filament Marketing and Distillery Design Studio BioPRyn until - Pee on a Stick Print Advertisement Danuser Machine Company, Inc / Woodruff Sweitzer Danuser Official Color of a Job Done Right Print Ad Bayer CropScience / Rhea + Kaiser Marketing Communications leverage 2.7 1/2 Page Spread Ad - Bugs Die lESS THAn PAgE ADS - SERiES AGCO Corporation / Swanson Russell AgCO Challenger MT600 Teaser Series Syngenta Crop Protection / Martin Williams avicta Complete Corn 1st Farm Credit Services / In-house Magnify your options ads 19 bestof10_topress.indd 19 4/12/10 2:10:06 PM
  • 20. Pfizer Animal Health / Martin Williams DRAXXin Red 1/4 page ads BioTracking, LLC / Filament Marketing and Distillery Design Studio until - print advertisement Campaign Syngenta Crop Protection / Martin Williams lexar/lumax Truth Ad Series TRADE ADS - SinglE OR SERiES Valent U.S.A. Corporation / archer>malmo seed protection asta ad Growth Energy / 3 Advertising Eraser print series Beef Checkoff / Ketchum, Inc. BEEFlexible Foodservice Ad Campaign Renewable Fuels Association / Broadhead + Co ByO Ad Bayer CropScience / AdFarm Bayer CropScience Healthy idol Attraction Print Ad The Mosaic Company / Broadhead + Co K-Mag: Don’t Fiddle Ad and Biggest name in Broadcast Ad The Mosaic Company / Broadhead + Co K-Mag Biggest name in Broadcast Advertisement uniQuE PRinT ADvERTiSing National Corn Growers Association / David & Associates 2009 World Of Corn Report Valent U.S.A. Corporation / archer>malmo Venom Vegetable insert WildBlue Communications / Paulsen Marketing WildBlue Back to School Cover Wrap Bayer CropScience / Rhea + Kaiser Marketing Communications Belt Publication Front Cover Stickers Bayer CropScience / Rhea + Kaiser Marketing Communications Movento shoots to roots Consecutive print ads Syngenta Crop Protection / Martin Williams Buckshot ads for Resistance Fighter Syngenta Crop Protection Canada, Inc. / Bos Tilt Bubble Wrap Bayer CropScience / Rhea + Kaiser Marketing Communications Adament growing interest Pre-Printed Publication insert newsletter Pfizer Animal Health / Martin Williams EXCEDE Safe Text-to-Win Sweepstakes Print insert Pioneer Hi-Bred International / McCormick Company unique genetics Coverwrap Syngenta Crop Protection / Martin Williams Halex gT Anvil insert Mycogen Seeds / Bader Rutter & Associates impact Print Ad for Mycogen SmartStax 20 bestof10_topress.indd 20 4/12/10 2:10:06 PM
  • 21. ADvERTORiAlS Pfizer Animal Health / Martin Williams DRAXXin Red Advertorial Valent U.S.A. Corporation / archer>malmo Chateau Herbicide advertorials John Deere / Blasdel Cleaver Schwalbe Communications John Deere Extend The life Of your Equipment Advertorial DuPont Crop Protection / Exponent palmer amaranth advertorial John Deere / Blasdel Cleaver Schwalbe Communications Extending the life of your Equipment Advertorial Supplement Chemtura Corporation / Charleston/Orwig, Inc. Dimilin Southern Soybean Field Feature Bayer CropScience / Rhea + Kaiser Marketing Communications libertylink & ignite Farm Journal Media Campaign eleCtroniC MediA AuDiO viSuAl PRESEnTATiOnS - TO FARMERS, RAnCHERS & gROWERS Dow AgroScience LLC / Bader Rutter & Associates Testimonial video (Trade Show) For Phytogen Kinze Manufacturing, Inc. / Nicholson Kovac, Inc. 3800 product Video John Deere / In-house l.E.D. tractor lights video Bayer CropScience / Rhea + Kaiser Marketing Communications libertylink ignite Testimonial video Kinze Manufacturing, Inc. / Nicholson Kovac, Inc. 3660 product Video AGCO Corporation / Snowden Tatarski gleaner Mycogen Seeds / Bader Rutter & Associates The BMR Advantage Syngenta Crop Protection Canada, Inc. / Bos syngenta yield science Video series Pfizer Animal Health / Martin Williams DRAXXin Red Testimonial video Syngenta Seeds / Weber Shandwick Multi-Pest Complex: Standing Strong Against Black Cutworm AuDiO viSuAl PRESEnTATiOnS - Directed to Dealers, Distributors or Sales Reps Pioneer Hi-Bred / McCormick Company pioneer sales Conference - Close Pioneer Hi-Bred / Iona Group Big idea Minute - PHi insurance Pfizer Animal Health / Martin Williams Protecting Milk Quality . . . Milking Equipment Management 21 bestof10_topress.indd 21 4/12/10 2:10:06 PM
  • 22. Pioneer Hi-Bred International, Inc. / McCormick Company pioneer sales Conference - open Kinze Manufacturing, Inc. / Nicholson Kovac, Inc. Think in Rows Anthem video Syngenta Seeds / Weber Shandwick golden Harvest Farmer Dealer and garst Seed Advisor Recruitment BASF Canada / Quarry Integrated Communications, Inc. Heat trailer ADvERTiSing On THE WEB Pfizer Animal Health / Martin Williams DRAXXin Red Webpage Take-Over Case IH / Equity Brand Design Case iH Website Pioneer Hi-Bred International / McCormick Company optimum® Brand innovations Web Banner Pfizer Animal Health / Martin Williams Fresh Cow online Campaign Mycogen Seeds / Bader Rutter & Associates Banner Ads for Mycogen Seeds grain Corn BASF Canada / Quarry Integrated Communications, Inc. ClC Sportsdesk - Steve Spofford video Web Advertisements John Deere / In-house tractor Chasers Pioneer Hi-Bred International, Inc. / McCormick Company 11CFT Web Banners Pioneer Hi-Bred International, Inc. / McCormick Company Alfalfa Web Banners Syngenta Crop Protection / Martin Williams CruiserMaxx Beans Farmers Swap Sweepstakes DigiTAl PRESEnTATiOnS DTN/The Progressive Farmer / In-house promotion at the Commodity Classic tradeshow John Deere / In-house CommandView ii Cab 360° Virtual reality Illinois Soybean Association / McDaniels Marketing Communications Think’n with lincoln Educational game 22 bestof10_topress.indd 22 4/12/10 2:10:06 PM
  • 23. CAMpAignS MulTi-MEDiA CAMPAignS - lOCAl Bayer CropScience / AdFarm Velocity m3 Hyland Seeds / AdFarm Hyland seeds Multimedia Campaign United Phosphorus Inc. / Broadhead + Co Here’s How to score with assail ad Heritage Seeds / McDaniels Marketing Communications Secret Six/lead Hybrid Campaign John Deere / In-house John Deere Perks Program Chemtura Corporation / Charleston/Orwig, Inc. Chemtura Mictromite Citrus Campaign Pioneer Hi-Bred International, Inc. / McCormick Company optimum® Brand® innovations gator giveaway Campaign Arysta LifeScience / Woodruff Sweitzer MaEstro traditions Multi-media Campaign Cotton Incorporated / Harvest PR & Marketing, Inc it’s Time to Bail on the Hay Syngenta Crop Protection Canada, Inc. / Bos Foundation acre MulTi-MEDiA CAMPAignS - REgiOnAl Pioneer Hi-Bred International, Inc. / McCormick Company unique genetics Multi-Media Campaign Winfield Solutions, LLC / Colle+McVoy answer plot® Campaign Bayer CropScience / Rhea + Kaiser Marketing Communications Movento 2-Way Systemicity Campaign Dow AgroSciences LLC / Bader Rutter & Associates Sure Sign of Performance Campaign for WideMatch herbicide Valent U.S.A. Corporation / archer>malmo ReTain Print, Radio and Direct Mail Campaign Valent U.S.A. Corporation / archer>malmo valor Herbicide Dark lion Campaign GROWMARK, Inc. / Rhea + Kaiser Marketing Communications The local Answer to your World of needs Bayer CropScience / Rhea + Kaiser Marketing Communications/Lbi Stratego yield Bump Campaign 23 bestof10_topress.indd 23 4/12/10 2:10:06 PM
  • 24. Wyffels Hybrids / The Hondo Group Wanted: More Free Thinkers Dow AgroSciences LLC / Bader Rutter & Associates Half the Job Campaign for goldsky Lely USA / Latorra, Paul & McCann lely Robotic Milker Campaign Syngenta Crop Protection Canada, Inc. / Bos The great Canadian Stand MulTi-MEDiA CAMPAignS - nATiOnAl Gowan Company / In-house imidan Worried Fruit Campaign Syngenta / Campbell Mithun optimal performance New Holland Agriculture / Maclay & Shoemaker Graphics new Holland READy TO ROll Campaign Mycogen Seeds / Bader Rutter & Associates grain Corn Campaign for Mycogen Seeds Merial / Bader Rutter & Associates Take the Challenge Campaign for ivOMEC® Case IH / Equity Brand Design Hay Days Q3 Promotion AGCO Corporation / Swanson Russell AgCO Challenger MT600 Campaign Pioneer Hi-Bred International, Inc. / McCormick Company Better People, Products, Services Campaign Pfizer Animal Health / Martin Williams Fresh Cow Campaign featuring Excede and Excenel Pioneer Hi-Bred / McCormick Company pioneer® Brand Soybeans - y Series nEW PRODuCT inTRODuCTiOn Mycogen Seeds / Bader Rutter & Associates launch Campaign for Mycogen SmartStax New Holland Agriculture / Maclay & Shoemaker Graphics BOOMER 8n TRACTOR Bayer CropScience / AdFarm Bayer CropScience Prosaro grow More Profit Campaign AgraQuest / Fuston Creative/Osborn & Barr/Childer’s Marketing Group requiem product launch 24 bestof10_topress.indd 24 4/12/10 2:10:06 PM
  • 25. AGCO Corporation / Snowden Tatarski The new DT Series From AgCO Tractors Bayer CropScience / AdFarm Bayer CropScience Wolverine Disassembled Campaign Syngenta Crop Protection Canada, Inc. / Bos Broadband - it’s just less complex Heartland Country Cooperative / Filament Mk & Distillery Design Studio natures grown Organics brand feed products Syngenta Crop Protection / Martin Williams & Gibbs & Soell Durivo launch AD CAMPAign DiRECTED TO RuRAl liFESTylE AuDiEnCE Kubota Tractor Corporation / Paulsen Marketing Kubota Choices Campaign Heartland Country Cooperative / Filament Marketing & Distillery Design Studio natures grown Organics Why Organic? Advertising Campaign PRODuCER OR COMPAny FunDED ADS - DiRECTED TO COnSuMERS U.S. Wheat Associates / Charleston/Orwig, Inc. u.S. Wheat Advertising Campaign National Cattlemen’s Beef Association / Range Inc. Simply Beef: Beef Alternative Merchandising (BAM) Idaho Potato Commission / Evans, Hardy + Young. Inc. Project Reinvent Trade Print The Beef Checkoff & the Nat’l Cattlemen’s Beef Assoc / Streetmarc Ad. & Mk. 2009 veal Retail Marketing Campaign Idaho Potato Commission / Evans, Hardy + Young. Inc. Comic Book Campaign Trade Print Wisconsin Cheese / Shine Advertising Wisconsin Cheese Midwest Dairy Association / Sullivan Higdon & Sink Put Some Cheese On it! Advertising Campaign Canadian Aberdeen Angus Association / AdFarm Canadian angus rancher Endorsed program American Dairy Association & Dairy Council, Inc. / Latorra, Paul & McCann American Dairy Assoc. Eat Breakfast/Change your life Campaign 25 bestof10_topress.indd 25 4/12/10 2:10:06 PM
  • 26. SPECIAL pfizer Animal Health & Woodruff Sweitzer for the Best of nAMA Celebration Reception ThANKS farm Journal electronic Media for producing the opening Video TO: Avatar Studios for sponsoring the america’s Heartland Video farm progress Companies for sponsoring the Best of nAMA Finalists’ Reception Commodity update for sponsoring the Best of nAMA Signature Cocktail 26 bestof10_topress.indd 26 4/12/10 2:10:07 PM
  • 27. NATIONAL BEST OF NAMA JuDGES JuliE BAlMER, McCormick Company lEigH Ann ClEAvER, Blasdel Cleaver Schwalbe sHaun CroCKEtt, adFarm JOHn DuTCHER APR, Dutcher & Associates, l.l.C. JoHn January, Sullivan Higdon & Sink pHil JoHnson, Colle+Mcvoy patty JolliFFE, nicholson Kovac inc. lAni JORDAn, CHS inc. MiKE MCCABE, Bader Rutter DAviD MOlHO, Brighton Agency sHErri nasH, gowan Company MiKE oppErMan, Charleston/Orwig, inc. EDWARD PECK, Filament Marketing, llC Jason silVErs, Osborn & Barr Comm., inc. KRiSTiE WEiBERg, Paulsen Marketing PAul WElSH, Welsh group WAynE WEnZEl, trimble navigation HugH WHAlEy, Broadhead + Co ASHlEy WOODWARD, The Hondo group High plains Journal for sponsoring the Call for Entries paulsen Marketing for sponsoring the Program Booklet pioneer Hi-bred international for providing lunch at national judging Adfarm for the creative on the Call for Entries 27 bestof10_topress.indd 27 4/12/10 2:10:07 PM
  • 28. the ag and rural lifestyle specialists www.paulsenmarketing.com bestof10_topress.indd 28 4/12/10 2:10:07 PM