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Consumer and Food: Perceptions, Realities and Steps Towards Instilling Confidence - Mrs. Leann Saunders, Where Food Comes From, from the 2013 NIAA Symposium Bridging the Gap Between Animal Health and Human Health, November 12-14, 2013, Kansas City, MO, USA.
Mrs. Leann Saunders, President of Where Food Comes From, Inc., states that consumers rely on media for vast majority of their information and have constant confusion over what is right, healthy, cost effective, safe, or green. Mrs. Saunders offers that verified and branded information can help consumers understand and trust the traceability and source verification behind a food product.
More presentations at http://www.trufflemedia.com/agmedia/conference/2013-niaa-antibiotics-bridging-the-gap-animal-health-human-health