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Bridging The
Divide, Finding Common
         Ground




       Michael Platt
     Executive Director
     mplatt@inpork.org
       317-872-7500
“Be Bold”
       “Engage”
       “Educate”
     “Be Proactive”
    “Tell Our Story”
  “Move The Needle”
“Provide Transparency”
Fair Oaks Attendance
Year      General   Group     Total
2009      109,914   47,106   157,020
2010      128,958   55,268   184,226
2011      167,042   71,590   238,632
500
Miles




  82
million
people
Pig Adventure


         Core Messages
 Pork farming is compatible with the
           environment.

Pork farmers care about their animals.

        Pork is good for you.
Tourable Farm
                                                  Pig Adventure



                              Learning objectives
                              • Interaction with animal experts
                              • Stewardship on display
                              • Hands-on feel in controlled
                                 environment




Key audiences
• General consumers
• Industry stakeholders
• Meat buyers and retailers
• Key decision makers
Pig Adventure
Pig Adventure


      Pork Education Center
A building will be constructed on the Fair Oaks main
campus for viewing of fun and interactive educational
exhibits before and/or after the Pig Adventure tour. It
will join the dairy educational building, birthing barn
and cheese factory/restaurant on the main campus.
Pig Adventure

           Distance Learning
Distance learning is an important component of the Fair
Oaks Pig Adventure. Video conferencing will make it
possible for students in classrooms, retailers, and key
leaders anywhere to be connected to the site providing
direct contact with the farm workers engaged with their
daily work activities.
Pig Adventure

           Call To Action
We need your help!
 Open Doors to Potential Donors
 Consider a Gift From Your Organization
 Visit Fair Oaks and see it for yourself


          mplatt@inpork.org
Pig Adventure


Discussion/Questions
“It is not the critic who counts; not the man
who points out how the strong man
stumbles, or where the doer of deeds could
have done them better. The credit belongs to
the man who is actually in the arena, whose
face is marred by dust and sweat and blood;
who strives valiantly; who errs, who comes
short again and again, because there is no
effort without error and shortcoming; but
who does actually strive to do the deeds; who
knows great enthusiasms, the great
                                                  Teddy Roosevelt
devotions; who spends himself in a worthy
                                                   April 23, 1910
cause; who at the best knows in the end the
triumph of high achievement, and who at the       “The Man In The
worst, if he fails, at least fails while daring       Arena”
greatly, so that his place shall never be with
                                                  Sorbonne, Paris
those cold and timid souls who neither know
victory nor defeat.”

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Mike Platt - Bridging the Divide, Finding Common Ground

  • 1. Bridging The Divide, Finding Common Ground Michael Platt Executive Director mplatt@inpork.org 317-872-7500
  • 2.
  • 3. “Be Bold” “Engage” “Educate” “Be Proactive” “Tell Our Story” “Move The Needle” “Provide Transparency”
  • 4. Fair Oaks Attendance Year General Group Total 2009 109,914 47,106 157,020 2010 128,958 55,268 184,226 2011 167,042 71,590 238,632
  • 6. Pig Adventure Core Messages Pork farming is compatible with the environment. Pork farmers care about their animals. Pork is good for you.
  • 7. Tourable Farm Pig Adventure Learning objectives • Interaction with animal experts • Stewardship on display • Hands-on feel in controlled environment Key audiences • General consumers • Industry stakeholders • Meat buyers and retailers • Key decision makers
  • 9. Pig Adventure Pork Education Center A building will be constructed on the Fair Oaks main campus for viewing of fun and interactive educational exhibits before and/or after the Pig Adventure tour. It will join the dairy educational building, birthing barn and cheese factory/restaurant on the main campus.
  • 10. Pig Adventure Distance Learning Distance learning is an important component of the Fair Oaks Pig Adventure. Video conferencing will make it possible for students in classrooms, retailers, and key leaders anywhere to be connected to the site providing direct contact with the farm workers engaged with their daily work activities.
  • 11. Pig Adventure Call To Action We need your help!  Open Doors to Potential Donors  Consider a Gift From Your Organization  Visit Fair Oaks and see it for yourself mplatt@inpork.org
  • 13. “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great Teddy Roosevelt devotions; who spends himself in a worthy April 23, 1910 cause; who at the best knows in the end the triumph of high achievement, and who at the “The Man In The worst, if he fails, at least fails while daring Arena” greatly, so that his place shall never be with Sorbonne, Paris those cold and timid souls who neither know victory nor defeat.”