Mike Platt - Bridging the Divide, Finding Common Ground


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Bridging the Divide, Finding Common Ground - Mike Platt, Indiana Pork Association Executive Director, from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.

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Mike Platt - Bridging the Divide, Finding Common Ground

  1. 1. Bridging TheDivide, Finding Common Ground Michael Platt Executive Director mplatt@inpork.org 317-872-7500
  2. 2. “Be Bold” “Engage” “Educate” “Be Proactive” “Tell Our Story” “Move The Needle”“Provide Transparency”
  3. 3. Fair Oaks AttendanceYear General Group Total2009 109,914 47,106 157,0202010 128,958 55,268 184,2262011 167,042 71,590 238,632
  4. 4. 500Miles 82millionpeople
  5. 5. Pig Adventure Core Messages Pork farming is compatible with the environment.Pork farmers care about their animals. Pork is good for you.
  6. 6. Tourable Farm Pig Adventure Learning objectives • Interaction with animal experts • Stewardship on display • Hands-on feel in controlled environmentKey audiences• General consumers• Industry stakeholders• Meat buyers and retailers• Key decision makers
  7. 7. Pig Adventure
  8. 8. Pig Adventure Pork Education CenterA building will be constructed on the Fair Oaks maincampus for viewing of fun and interactive educationalexhibits before and/or after the Pig Adventure tour. Itwill join the dairy educational building, birthing barnand cheese factory/restaurant on the main campus.
  9. 9. Pig Adventure Distance LearningDistance learning is an important component of the FairOaks Pig Adventure. Video conferencing will make itpossible for students in classrooms, retailers, and keyleaders anywhere to be connected to the site providingdirect contact with the farm workers engaged with theirdaily work activities.
  10. 10. Pig Adventure Call To ActionWe need your help! Open Doors to Potential Donors Consider a Gift From Your Organization Visit Fair Oaks and see it for yourself mplatt@inpork.org
  11. 11. Pig AdventureDiscussion/Questions
  12. 12. “It is not the critic who counts; not the manwho points out how the strong manstumbles, or where the doer of deeds couldhave done them better. The credit belongs tothe man who is actually in the arena, whoseface is marred by dust and sweat and blood;who strives valiantly; who errs, who comesshort again and again, because there is noeffort without error and shortcoming; butwho does actually strive to do the deeds; whoknows great enthusiasms, the great Teddy Rooseveltdevotions; who spends himself in a worthy April 23, 1910cause; who at the best knows in the end thetriumph of high achievement, and who at the “The Man In Theworst, if he fails, at least fails while daring Arena”greatly, so that his place shall never be with Sorbonne, Paristhose cold and timid souls who neither knowvictory nor defeat.”