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Michele Payn-Knoper - Authentically Agriculture

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Authentically Agriculture - Michele Payn-Knoper, Cause Matters Corp., from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, …

Authentically Agriculture - Michele Payn-Knoper, Cause Matters Corp., from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2012-aaa-real-farmers-real-food

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Transcript

  • 1. Authentically Agriculture
  • 2. QuickTime™ and a H.264 decompressor are needed to see this picture. #AAA12
  • 3. ___________ is leading the conversation about agriculture. #AAA12
  • 4. Why should “they” care? Values Validation Voice #AAA12
  • 5. #AAA12
  • 6. Why should “they” care? Values Validation Voice #AAA12
  • 7. Can we connect on values? #AAA12
  • 8. Who are you? Who are you talking to? #AAA12
  • 9. Text #AAA12
  • 10. #AAA12
  • 11. What’s important to them? to them? #AAA12
  • 12. Where is your validation of today’s farm & food practices in the eyes of the public? #AAA12
  • 13. Collin: the validation factor #AAA12
  • 14. Source of Food Info People who trust local TV news as the most credible source on food system plummeted 33% in 2010. Newspaper credibility dropped 17% Websites increased in trustworthiness by 52% ~Center for Food Integrity #AAA12
  • 15. Breadcrumbs about farming HSUS: 112,000 followers on Twitter (144x increase). 1,100,000 FB fans. PETA: 1,363,000 FB fans (20x); 233,000 Twitter followers; 42,000 on YouTube. Greenpeace: 395,000 followers on Twitter (200x increase) 1,019,000 FB fans; 35,000 YouTube. Farm Sanctuary: 59,000 FB fans (10x increase) & 22,000 Twitter followers. Source: Cause Matters Corp. 1/09-1/12 #AAA12
  • 16. How are you giving an authentic voice to agriculture? #AAA12
  • 17. Poll on our voice #AAA12
  • 18. Today’s Voices 840 million people are on Facebook 300 million users of Twitter; 200 million tweets sent/day. 15,000+ people have connected through AgChat & FoodChat, grew into a Foundation to help agvocate through social media. $8 billion will be spent on social ads in 2012. #AAA12
  • 19. #AAA12
  • 20. How can you connect? #AAA12
  • 21. Your authentic connection Values: Lead with human. Validation: Serve as a resource of information for your community. Voice: Don’t complain if your own skin isn’t in the game. #AAA12
  • 22. Text #AAA12
  • 23. Are you sharing your authentic story? #AAA12
  • 24. “If you want one year of prosperity, grow grain.  If you want ten years of prosperity, grow trees.  If you want 100 years of prosperity, grow people.”  ~ Chinese Proverb What are you growing? #AAA12
  • 25. Authentically Agriculture Google “MPK Speaker” for more info