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Telling the World About Modern
Pig Production
Jon Hoek
VP of Pig Production
Belstra Milling Company
219-313-5644
jon@belst...
• Mix & Deliver 120,000 Tons Feed/Yr.
• 66% Pigs 32% Dairy 2% Other
• 125 Full/15 Part-time Employees in
farms and mill
• ...
WHY?
Affluence
Urbanization
Necessity
AFFLUENCE
URBANIZATION (USA)
NECESSITY
Technological Advancement
2,555,982,611 4,076,419,207 7,130,013,742
World Population
Factory farming now dominates all of our food production.
This industry has a lot to hide —
its practices are so egregious...
Pig Farming
• Its not just a job it’s a;
Vocation-
• a particular occupation, business, or profession;
calling.
• a functi...
Embracing the Legacy
Vocation Gives Us Permission
Transparency Is The Verification
WHAT DOES IT LOOK LIKE?
• Need a farm of relevant size
• Be willing and able to address current
industry issues
• The farm must have private owner...
FAIR OAKS FARMS CAMPUS
PORK EDUCATION BUILDING
PORK EDUCATION BUILDING
THE PIG ADVENTURE
FARROWING
2,000,000
People’s Reactions
• I had no idea!
• Is that a Pig?
• Are the pigs genetically modified?
• They are so cute!
• Can I take...
RURAL SOCIAL SCIENCE
Analyzing the Perceptions of the General Public with
Regard to Meat Production in the US: A Spotlight...
MESSAGES
Amazing People
Amazing People
Amazing Pigs
AMAZING PIG
AMAZING PURPOSE
CREATING A SUCCESSFUL MARRIAGE
Endless Education Quality Performance
Booked Tours 2013
• Illinois Pork Leadership Institut...
QUESTIONS?
Thank You
Jon Hoek
VP Pig Production
Belstra Milling Co.
Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production
Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production
Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production
Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production
Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production
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Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production

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Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production - Jon Hoek, Belstra Milling Company, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

More presentations at http://www.swinecast.com/2014-world-pork-expo

Published in: Marketing, Business, Technology
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Transcript of "Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production"

  1. 1. Telling the World About Modern Pig Production Jon Hoek VP of Pig Production Belstra Milling Company 219-313-5644 jon@belstramilling.com
  2. 2. • Mix & Deliver 120,000 Tons Feed/Yr. • 66% Pigs 32% Dairy 2% Other • 125 Full/15 Part-time Employees in farms and mill • Design, Construct, Manage and Support Pig Farms • Five Gilt Multipliers for PIC • One Tour Farm for Fair Oaks Pig Adventure • 14,000 Sows, Produce 400,000 pigs/yr. • Contract Finish Pigs with 10 local producers Belstra Milling Company
  3. 3. WHY?
  4. 4. Affluence Urbanization Necessity
  5. 5. AFFLUENCE
  6. 6. URBANIZATION (USA)
  7. 7. NECESSITY Technological Advancement 2,555,982,611 4,076,419,207 7,130,013,742 World Population
  8. 8. Factory farming now dominates all of our food production. This industry has a lot to hide — its practices are so egregious that it must actively work to prevent people from learning about them. http://www.farmsanctuary.org/about/position/progress_for_animals.html PROFESSIONAL ACTIVISM VS. VOCATION
  9. 9. Pig Farming • Its not just a job it’s a; Vocation- • a particular occupation, business, or profession; calling. • a function or station, esp. a religious life, to which one is called by God.
  10. 10. Embracing the Legacy
  11. 11. Vocation Gives Us Permission Transparency Is The Verification
  12. 12. WHAT DOES IT LOOK LIKE?
  13. 13. • Need a farm of relevant size • Be willing and able to address current industry issues • The farm must have private ownership other than Fair Oaks. i.e. It must make money to carry its weight THE FAIR OAKS CHALLENGE
  14. 14. FAIR OAKS FARMS CAMPUS
  15. 15. PORK EDUCATION BUILDING
  16. 16. PORK EDUCATION BUILDING
  17. 17. THE PIG ADVENTURE
  18. 18. FARROWING
  19. 19. 2,000,000
  20. 20. People’s Reactions • I had no idea! • Is that a Pig? • Are the pigs genetically modified? • They are so cute! • Can I take one home! • The Farrowing Crate 98%
  21. 21. RURAL SOCIAL SCIENCE Analyzing the Perceptions of the General Public with Regard to Meat Production in the US: A Spotlight on Pork Production and the Impacts of the Fair Oaks Farms’ (FOF) Pig Adventure Purdue Center for Animal Welfare Science • Dr. Candace Croney Purdue Department of Agricultural Economics • Dr. Nicole Widner
  22. 22. MESSAGES
  23. 23. Amazing People Amazing People Amazing Pigs
  24. 24. AMAZING PIG
  25. 25. AMAZING PURPOSE
  26. 26. CREATING A SUCCESSFUL MARRIAGE Endless Education Quality Performance Booked Tours 2013 • Illinois Pork Leadership Institute Gayler Family Reunion • Burge Family Outing • Premier Childcare and Learning Center • Will County Farm Bureau Pig and Dairy Buffet Indiana Pork Group • Abbott Trailways tours • Overland Tours • Havana National Bank Freedom Club • Evelyns excursions • Lafayette YMCA • Abbott Trailways Tours • Purdue Industry Tour • Porter County Special Olympics • Dolly’s Home Childcare • National Pork Board Environmental Committee • Zoetis Animal Health • St. Josephs College Social Club • Future Farmers of America • McDonalds • Monsanto • Midwest IFAMA PSY 30.9 Farrowing Rate 86% Total Born 14.3 Born Alive 13.3 PWM 9% Pigs weaned/sow 11.9 Mortality 10% Pig Adventure Performance
  27. 27. QUESTIONS? Thank You Jon Hoek VP Pig Production Belstra Milling Co.
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