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John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
John Blue - How Farmers and Ranchers are Using Social Media
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John Blue - How Farmers and Ranchers are Using Social Media

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How Farmers and Ranchers are Using Social Media - John Blue. From Podcamp East, Sept 29, 2012, Wilmington, DE, USA.

How Farmers and Ranchers are Using Social Media - John Blue. From Podcamp East, Sept 29, 2012, Wilmington, DE, USA.

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  1. How Farmers and Ranchers are Using Social Media John BlueTuesday, October 2, 12 1
  2. Many thanks! @ConstantContact @dtccterry @Epicmc2 @thewilmu Please tweet your thanks! @podcampeast #PCEastTuesday, October 2, 12 2
  3. Truffle Media Ned Arthur, Director of Sales and Content Development John Blue, Chief of Community CreationTuesday, October 2, 12 3
  4. http://www.youtube.com/watch?v=48H7zOQrX3UTuesday, October 2, 12 4
  5. Why a video? Greg Peterson wanted to help their friends in town understand what Greg’s family does on the farm.Tuesday, October 2, 12 5
  6. Why do farmers and ranchers need social media?Tuesday, October 2, 12 6
  7. Tuesday, October 2, 12 7
  8. Farming MythologyTuesday, October 2, 12 8
  9. Tuesday, October 2, 12 9
  10. Tuesday, October 2, 12 10
  11. Unusual events happen that make us go "Huh?"Tuesday, October 2, 12 11
  12. Smuggling cheese.Tuesday, October 2, 12 12
  13. PETA, HSUS, Mercy for Animals portray any use of animals in any way is always wrong all the time.Tuesday, October 2, 12 13
  14. Lean Finely Textured Beef Pink SlimeTuesday, October 2, 12 14
  15. Food safety in the news implies all food ofsame type is now bad.Tuesday, October 2, 12 15
  16. Consumer observations of products in the stores not always as they seem.Tuesday, October 2, 12 16
  17. Science to advance growing more foods is opposed by people wanting to not have science based approach to growing food.Tuesday, October 2, 12 17
  18. Why do farmers and ranchers need social media?Tuesday, October 2, 12 18
  19. Everyone eatsTuesday, October 2, 12 19
  20. Tuesday, October 2, 12 20
  21. Number of farmsTuesday, October 2, 12 21
  22. Relative farm population segments http://agtoday.us/us-farmer-subgroups-info-2011 http://www.census.gov/compendia/statab/2012/tables/12s0823.pdfTuesday, October 2, 12 22
  23. Relative farm revenue size http://agtoday.us/us-farmer-subgroups-info-2011 http://www.census.gov/compendia/statab/2012/tables/12s0823.pdfTuesday, October 2, 12 23
  24. Tuesday, October 2, 12 24
  25. Pictures via Twitter: Lower Dairy Farm, Tracy Zeorian, Ryan froman, Marilena Barbera, Jennifer Dewey, Chad Ingels, Susie J Kirkham, Suderman Bros, sean harmon, McGregor Farms, Zach Watson, Philip Brigham, John Pawsey, Brenda Kirsch, Tried&True, Bryan Avison, James LaneTuesday, October 2, 12 25
  26. Why do farmers and ranchers need social media? Because they have a story to tell.Tuesday, October 2, 12 26
  27. Here are some examplesTuesday, October 2, 12 27
  28. Why: milk prices in the USA were not working well for some dairy farmers; Do consumers know this?Action: use Twitter to trend #Moo to help draw attention to themilk price issues. http://gilmerdairy.blogspot.com/2009/08/dairy-awareness-moo-ving-on-up-in.htmlTuesday, October 2, 12 28
  29. AgIowa Why: to bring ag social media people together to learn and share plus help promote agriculture to non-ag population. Action: leverage the 140 brand and crate a physical event in a large ag focused state (Iowa). Share info via live event, Twitter, and web site. http://140conf.com/agiowaTuesday, October 2, 12 29
  30. Why: Zweber Farms is a family farm that made the decision to be organic. How do they tell people about it? Action: Create a blog, start using twitter, take pictures, utilize Facebook, go to events to share what they are doing. Tim Zweber tweets from the tractor and Emily writes blog posts and connects on Facebook. http://zweberfarms.com/Tuesday, October 2, 12 30
  31. Why: Create a profitable ag digital media company Action: Be willing to try almost anything, technology wise and marketing wise to build the business. Build platforms on WordPress, Flickr, and connections within the ag industry. http://agwired.com/Tuesday, October 2, 12 31
  32. SXSW Why: Elevate the understanding of agriculture with a tech savvy crowd Action: Design and submit SXSW proposal and then engage core support crowd to provide supporting votes. Show up and hang on! Agvocacy 2.0: Adding a Human Voice to the Farm http://schedule.sxsw.com/2011/events/event_IAP5986 How Farmers Get Serious Business Done With Mobile http://schedule.sxsw.com/2011/events/event_IAP5858Tuesday, October 2, 12 32
  33. Why: with less than 2% of the US population actuallygrowing food, there is a disconnect to understandingwho does produce food.Action: create a campaign on Twitter around #FoodThanks,utilize a landing page to share info on how to participate,include Twibbon on Twitter avatars, and talk with people toencourage them to blog / thank farmers for our food. http://foodthanks.com/Tuesday, October 2, 12 33
  34. Why: There is a lot of information about genetically modifiedorganisms that the public believes yet is not true.Action: Build a blog around science experts and interestedparties to share what happens in science and research. Createa face with FrankNFoode on Twitter and in real life to helpeducate people on the science.http://www.biofortified.org/Tuesday, October 2, 12 34
  35. Why: Many people are not familiar with farming and the work it involves. Young people have energy and a belief they can make a difference. Action: "Together, our generation can make a difference." through concerts, design, Social Media, Selling T-shirts at events, talking to many people, using social media http://www.ilovefarmers.org/about.htmlTuesday, October 2, 12 35
  36. Why: To empower farmers and ranchers to connectcommunities through social media platforms.Action: setup events to bring social media training to farmersand ranchers in large and small groups.http://agchat.org/Tuesday, October 2, 12 36
  37. What is happening? Telling a great storyTuesday, October 2, 12 37
  38. So What Now For Agriculture?Tuesday, October 2, 12 38
  39. Who are some Ag Rockstars?Tuesday, October 2, 12 39
  40. Organize ThankAFarmer #oink #FoodD #moo #FoodThanksTuesday, October 2, 12 40
  41. Educate Agvocacy 2.0 Bringing 120 Farmers And Ranchers to Chicago, Nashville, and Kansas City.Tuesday, October 2, 12 41
  42. Spread the word 140 Conferences Opening up Regular opportunities their farms to shareTuesday, October 2, 12 42
  43. Many thanks! @ConstantContact @dtccterry @Epicmc2 @thewilmu Please tweet your thanks! @podcampeast #PCEastTuesday, October 2, 12 43
  44. How Farmers and Ranchers are Using Social Media John Blue www.linkedin.com/in/johnblue @TruffleMedia jlblue@TruffleMedia.comTuesday, October 2, 12 44
  45. Tuesday, October 2, 12 45
  46. Contact Information TruffleMedia.com (877) 558-7833 info@TruffleMedia.com @TruffleMedia TruffleMedia.com/FacebookTuesday, October 2, 12 46

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