John Blue - Digital Technology: You Can’t Do It All. But How Do You Get Through It?

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You Can’t Do It All. But How Do You Get Through It? - John Blue, Chief of Community Creation, Truffle Media Networks, from the IUPUI Weekend U: Competing for Your Attention (see …

You Can’t Do It All. But How Do You Get Through It? - John Blue, Chief of Community Creation, Truffle Media Networks, from the IUPUI Weekend U: Competing for Your Attention (see http://iusoic.us/weekend-u-competing-attention ), held February 16, 2013, Indianapolis, IN USA.

Social media tools like Facebook, Twitter, and Google+ have popular traction. More then 48% of Americans under 49 years old get their news from the internet and more that 73 million Americans have a smartphone. Use of Tumblr and Pinterest is growing, with more social media hangouts being created every month.

With limited resources for people, what are some of the activities needed to uncover and utilize social media/digital tools into the your personal lives and professional activities?

This presentation provided actionable information and resources to people looking to determine the value of social content, learn when to stop using one tool and start using another, and discover how people are connecting in digital spaces.

More in: Technology
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  • 1. 2 Write down two questions that are on your mind when you are thinking about attention.Friday, February 15, 13
  • 2. Digital Technology: You Can’t Do It All. But How Do You Get Through It?Friday, February 15, 13Welcome to Weekend U and thesession on Digital Technology:You Can’t Do It All. But How Do You Get Through It?
  • 3. Truffle Media Ned Arthur, Director of Sales and Content Development John Blue, Chief of Community CreationFriday, February 15, 13Hi, My name is John Blue and I work at Truffle Media Networks, an ag media company focused on agriculture animal health issues.
  • 4. Thanks to Indiana University Alumni Association for the opportunity to share our attention.Friday, February 15, 13Thanks to Indiana University Alumni Association for theopportunity to share my attention with you.
  • 5. Reminder to use #WeekendU hashtag!Friday, February 15, 13Reminder to use#WeekendUhashtag!
  • 6. 1793 The Pennsylvania Evening Post becomes Americasfirst daily newspaper.1851 Selling for a penny a copy, the New York Timesdebuts.1885 William Dempster Hoard wrote his issue of a "journaldevoted to dairy farming.1962 Agri-Marketing magazine started1984 United States newspaper circulation peaks at 63million people 191 YearsFriday, February 15, 13Before we start, I want to share a perspective: It took 191 years to get from first American paper to a peak circulation of 63 million people.
  • 7. 1995 The American Reporter first daily newspaper on Internet 2004 Podcasting started 2004 Facebook launched 2005 YouTube launched 2006 Twitter launched 2010 Facebook passed 63 million US people 15 YearsFriday, February 15, 13In contrast to newspaper, It took 15 years to go from the first internet newspaper to get to a single service having 63 million users. The speed of technology adoption and use will continue tobe fast.
  • 8. LandscapeFriday, February 15, 13Media use over the last 15 years has changed. People have moved from utilizing media based on time and location to discovering and finding information in real time through multiple channels and various sources of authority. Informationmedia has become time free, virtual, digital, and participatory.
  • 9. Write down as many things as you can: What are the things you take for granted about technology today.Friday, February 15, 13Write down as many things as you can: What are the things you take for granted about technology today.(take 2 minutes)
  • 10. Write down as many things as you can: What are the things you take for granted about technology today. What did you write down?Friday, February 15, 13Review what people wrote: What are the things you take for granted about technology today.(take 2 minutes)
  • 11. Friday, February 15, 13I would like to share with you several images that highlight technology andbehavior.Trains originally helped expand the population of the US and now allows us tocommute
  • 12. Friday, February 15, 13Highway systems offer us the opportunity to be in traffic jams
  • 13. Friday, February 15, 13The telephone expands our ability to tele-market
  • 14. Friday, February 15, 13The web as a basic information source brings us online advertisements anddating sites.
  • 15. Friday, February 15, 13Mobile phones from the 1940‘s and early 1990‘s bring us more Words WithFriends
  • 16. Technology Revolution Behavior RevolutionFriday, February 15, 13So is the technology revolution really a behavior revolution?
  • 17. Friday, February 15, 13When your attention is captured by something, it also means something else is not gettingyour attention.
  • 18. Show video http://www.youtube.com/watch?v=vJG698U2MvoFriday, February 15, 13http://www.youtube.com/watch?v=vJG698U2Mvo
  • 19. http://www.youtube.com/watch?v=vJG698U2MvoFriday, February 15, 13How many got the ball pass count correct?Did you see the gorilla?http://www.youtube.com/watch?v=vJG698U2Mvo
  • 20. Multitasking is a MythFriday, February 15, 13
  • 21. “Wait Wait’s” Peter Sagal and Carl Kasell demonstrate the dangers of multitasking. (©2004 NPR Photo by Tony Nagelmann)Friday, February 15, 13“There are procrastinators, and there are people who are easily distracted,”“And then there is me.”says Peter Sagal, host of Wait, Wait…Don’t Tell Me!.
  • 22. http://www.wbur.org/2013/01/31/digital-lives-iiiFriday, February 15, 13According to attention scientist Eh-all OhFear (Eyal Ophir):* Media multitasking is taxing our brains’ limited capacity for working memory.* The brain is really switching from task to task.* Technology terrible at filtering out what’s irrelevant.
  • 23. Friday, February 15, 13Any questions?
  • 24. http://agtoday.us/intel-internet-minuteFriday, February 15, 13
  • 25. TrendsFriday, February 15, 1343% of Americans say they get most of their news on national and international issues from the web. This data, from the Pew Research Center, shows that people are shifting their ways toget news and information.
  • 26. Pinterest has strong Interest Data fromFriday, February 15, 13Services like Pinterest and
  • 27. Over 300 million visits per month to Tumblr based sites Data fromFriday, February 15, 13Tumblr are gaining traction and demanding the attention of people
  • 28. Friday, February 15, 13Other services like LinkedIn and Google+ also are demanding on people’s attention.
  • 29. Trends Sept, 2012, 1.3 Million Android activations per day! (Feb, 2012, 850,000 Android activations per day!)Friday, February 15, 13The number of android activations per day has jumped from 500,000 per day in June 2011to 1.3 million per day in Sept 2012.39 million in one month!468 million in one year!
  • 30. With limited resources?Friday, February 15, 13With limited resources, what do you do?
  • 31. Friday, February 15, 13How do I find the things I need, that will help me stay focused, that will help guide my attention?Again, I am presenting from a point of view as an ag media person.But this approach is applicable to others.
  • 32. Here are some key steps Identify Learn Triage Implement ReviewFriday, February 15, 13Here are some key steps: identify, learn, triage, implement, and review.
  • 33. 1) IdentifyFriday, February 15, 13IdentifyTo find out what is happening outside your world:* Go to conferences and events you would not normally attend. * Use your eyes and ears to find things with potential. * Listen to what others might be saying.
  • 34. Friday, February 15, 13When it comes to identifying the future,these are some key sources I use and recommend.SpringWise has 15,000 spotters across the planet to offer an international perspective on new business ideas.MIT’s Open Course ware is a great way to learn about deep topics like history and technology.
  • 35. Friday, February 15, 13Also, events like these are great placesto identify trends in development.The recent TEDx Indianapolis shared the challenges, innovations and future of design learning.The 2012 Combine in Bloomington explored community, culture, and code.
  • 36. Other ways to identify what is coming?Friday, February 15, 13Some additional resources to identify include* Wired Magazine, Mashable, and TED.* Other media like The Economist and Fast Company offer different perspectives.
  • 37. Other ways to identify what is coming and how people feel? http://www.pewresearch.org/ http://www.knightfoundation.org/grants/Friday, February 15, 13See what is being funded by leading non profit institutions.
  • 38. Friday, February 15, 13How else do I identify what is coming? Through other people that are better connected than I am. Chris Penn, Michele Payn-Knoper, Chris Clayton, and Gina Tripani are some of the expertsin Agriculture, media, marketing, and technology to stay connected to. Your list will be different depending on what your interests and needs are.
  • 39. 2) Learn Example: AgricultureFriday, February 15, 13Example of Learn: What are technology tools and services able to provide? Dont try to work them into your day to day activity just yet. Just play with them, have fun.Example Learn: I wanted to see if Scoop.It was worth my time. During the 2012 Commodity Classic, a conference for the grain industry, I used Scoop.it to organize and share various eventposts.The service offered a simple to use web interface and quick publishing platform to share. I learned what it could and could not do.
  • 40. 3) Triage Remember: you cant do it all!Friday, February 15, 13Triage. You can’t do it all. Some things you try will need to be stopped because it just doesn’t meet you initial expectations. Cut out things early. When I first see an app or technology, I see ifI can try it out. If the app or technology is not quite what I want, then I have to say “No” and move on. If it works for me, then I figure out how to integrate it into my day to day activities.Unfortunate Example: Phones are hard to tryout for just a few days. When you find a phone you like it becomes harder to upgrade when the times comes because sometimes the update isnot better! Find a friend who tried it first!
  • 41. 4) ImplementFriday, February 15, 13Implement: Some apps or gadgets may seem to “worth it”.Now you have to figure out how to scale it up a bit. Remember when your company website page was setup and run by your nephew?If that website is to be of greater value others will have to start using it too. Ask: How will this be supported? Who is responsible for its care and feeding?
  • 42. Friday, February 15, 13Start to understand what “Worth It” means. For the business minded in the audience, you may ask about the return on investment (ROI).
  • 43. A great resource on understanding ROI in marketing is in Marketing White Belt by Christopher S. Penn, http://agtoday.us/ marketing-white-belt (affiliate link).Friday, February 15, 13A great resource to understand ROI is Christopher Penn’s Marketing White Belt ebook.
  • 44. 5) ReviewFriday, February 15, 13Review: In the last 12 months Facebook, Twitter, and LinkedIn all have introduced dozens of new features, functionality, and services. And the cycle of changes will continue. You must review the updates and decide if they are worth your time and resources.You will always need to ask if what you are doing is of value to you or your organization.Is it still “Worth It”?
  • 45. Here are some key steps Identify Learn Triage Implement ReviewFriday, February 15, 13Again here are some key steps: identify, learn, triage, implement, and review.
  • 46. Now What? Deciding what to do... Too many places, not enough time. There will always be more information and tools than you can use. You must limit, cut out, focus on a few to really reach your goals.Friday, February 15, 13There will always be more information and tools than you can use. You must limit, cut out, and focus on a few things to really reach your goals.
  • 47. Take aways Develop a way to stay connected to trends in your interest area. Take advantage of opportunities to try out new approaches to discover and play. Implement with measurable goals in mind. Is it still “Worth It”?Friday, February 15, 13Develop a way to stay connected to trends in your interest area.Take advantage of opportunities to try out new approaches to discover and play.Is it still “Worth It”?
  • 48. Truffle Media Attention! Some tools and recommendations.Friday, February 15, 13The following are some recommendations and approaches to protecting your attention.
  • 49. http://www.chrisbrogan.com/how-to-say-no/Friday, February 15, 13Learn to say “no”. This is hard but you need to be firm if youwant to have time for attention.Chris Brogan, well known journalist and frequent speaker about social media marketing, uses this approach: “My best piece ofadvice here is to say. “Again, thank you. It’s great that you feel so passionately about me participating. I am so backed up withother priorities that I just can’t commit to this and deliver you success. I’m very likely to stumble or not complete this. I’d rathersay no now than say ‘I’m sorry’ later.””
  • 50. Getting Things Done, by David Allen, whose apt subtitle is “The Art of Stress-Free Productivity”Friday, February 15, 13Getting Things Done is a time-management methodology, described by productivity consultant David Allen. It is often referredto as GTD.The GTD method rests on the approach of getting things out of your brain and recording externally, then breaking them intodoable parts. This allows you to focus your attention on the actions instead of keeping them in your brain all the time..
  • 51. http://agtoday.us/gtd-tipsFriday, February 15, 13So how does GTD work? http://agtoday.us/gtd-tips
  • 52. Getting Things Done, by David Allen, whose apt subtitle is “The Art of Stress-Free Productivity”Friday, February 15, 13Best thing I take away from GTD is this:I immediately write the things down on something (paper, list on computer) so it is outof my brain. I later organize the bits into projects I am working on.
  • 53. EmailFriday, February 15, 13Email, we all have email driving us
  • 54. Inbox Zero http://inboxzero.com/Friday, February 15, 13One approach to dealing with email is called Inbox ZeroMerlina Mann, Author and speaker on technology says “That “zero?” It’s not how many messages are in your inboxit’s how much of your own brain is in that inbox.Especially when you don’t want it to be. That’s it.”
  • 55. http://agtoday.us/gmail-power-tips http://agtoday.us/outlook-power-tips Learn keyboard shortcuts, figure out automating inbound email, learn to organize, limit your time on email.Friday, February 15, 13Learn to use the email tools already in your hands.Gmail and Outlook both offer power tips and tricks.Learn and practice them to help you stay focused.
  • 56. Friday, February 15, 13One last email tip: Set a time limit and set an “In the office to read mail” time.Use a method to process email thoughts (like GTD).
  • 57. Other tools to helpFriday, February 15, 13Other tools to help
  • 58. http://evernote.com/Friday, February 15, 13Evernote is a software app to help capture and organizeall manner of data and information.This app runs on all mobile phones, tablets, and laptop/desktops.You could organize your Getting Things Done approach using Evernote.
  • 59. “Google calendar is great for scheduling employees.” Carrie Chestnut Mess, Wisconsin dairy farmerFriday, February 15, 13Google apps can be used to help coordinate and make less stressfulsome things in life.Calendaring is one of the best tools.
  • 60. "Dropbox to communicate between iPad & PC" Carolyn OlsonFriday, February 15, 13Being able to share files with others has been simplifiedwith DropBox.
  • 61. Friday, February 15, 13Tools to do financial transactions have gotten cheeper andsimple to use. For example, Square.
  • 62. "The iPhone lets me do pretty much everything I need to do for work and home" Meggie Foster, Editor at Farm World.Friday, February 15, 13Your mobile phone is a tool. Put on it the things that get things done andremove things that are not “Worth It”.
  • 63. 2 What were your two questions that were on your mind when are thinking about attention?Friday, February 15, 13So what are your questions?
  • 64. Friday, February 15, 13Social media points of view
  • 65. Contact Information TruffleMedia.com (877) 558-7833 info@TruffleMedia.com @TruffleMedia TruffleMedia.com/FacebookFriday, February 15, 13Contact Truffle via Phone: (877) 558-7833, Twitter: @TruffleMedia, Facebook: TruffleMedia.com/Facebook, and web: TruffleMedia.com.
  • 66. Truffle Media Ned Arthur, Director of Sales and Content Development John Blue, Chief of Community CreationFriday, February 15, 13Close on Truffle team.