John Blue - Build Your Information Radar
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John Blue - Build Your Information Radar

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Build Your Information Radar, John Blue - From the 2014 National eXtension Conference, March 24 - 27, 2014, Sacramento, CA, USA. ...

Build Your Information Radar, John Blue - From the 2014 National eXtension Conference, March 24 - 27, 2014, Sacramento, CA, USA.

See resource page https://radar.hackpad.com/Welcome-veRHFhkp1ha

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    John Blue - Build Your Information Radar John Blue - Build Your Information Radar Presentation Transcript

    • Building Your Information Radar 1Tuesday, March 25, 14 Good afternoon, Welcome to the session Building an Information Radar
    • Truffle Media Ned Arthur, Director of Sales and Content Development John Blue, Chief of Community Creation 2Tuesday, March 25, 14 Hi, My name is John Blue and I work at Truffle Media Networks, an agriculture media company focused on agriculture animal health issues.
    • Thanks to the Extension team running the National eXtension Conference/ National Extension Directors and Administrators Joint Meeting for the opportunity to provide you information 3Tuesday, March 25, 14 Thanks to the Extension team running the National eXtension Conference/National Extension Directors and Administrators Joint Meeting for the opportunity to provide you information you can use.
    • FYI Resource page: https://radar.hackpad.com/ This session is being recorded and will be published when done. 4Tuesday, March 25, 14 This session is being recorded and will be published when done. There is a support page on Hackpad (https://radar.hackpad.com/ )
    • Activity: Taken For Granted 5Tuesday, March 25, 14 Things taken for granted about restaurants.
    • Landscape 6Tuesday, March 25, 14 Media use over the last 20 years has changed.  People have moved from utilizing media based on time and location to discovering and finding information in real time through multiple channels and various sources of authority. Information media has become time free, virtual, digital, and very participatory. (next)
    • Landscape 7Tuesday, March 25, 14 Today the way people receive information is far greater than 20 years ago; And there is more noise.
    • Why an Information Radar? 8Tuesday, March 25, 14 Why an information radar important? Finding out information on a topic or person or business is needed many times throughout the day to make decisions. Having a process in place to help identify and highlight trends or events is needed to help get through the swell of data.
    • 9Tuesday, March 25, 14 Again, there is so much information and data every minute; you have no control over the amount. What you do have control over is the way in which you approach the waves of information and data.
    • Activity: What are you looking for? 10Tuesday, March 25, 14 Participants write down one key thing you are seeking? What is it you want to see coming down the road?
    • 11Tuesday, March 25, 14 Again, there is so much information and data every minute; you have no control over the amount. What you do have control over is the way in which you approach the waves of information and data.
    • 12Tuesday, March 25, 14 Putting in place a set of tools and approaches can help deal with the Internet Minute.
    • What is an Information Radar? 13Tuesday, March 25, 14 What is an information radar? Here are some examples.
    • Radar review 14Tuesday, March 25, 14 The idea of information radar is already in use today: weather, flight, stock, traffic. Each of these apps collect, organize, and display data to help people make decisions.
    • 15Tuesday, March 25, 14 What does this show you? What questions does it make you ask? Thermometers show basic information about the temperature right now. It can also provide a sense of the temperature coming up (rising / falling temp).
    • 16Tuesday, March 25, 14 What do you think about when you see a weather map? What questions immediately come to mind? A weather map extends the idea of a thermometer, showing geographic details on weather at specific times. Weather maps also provide an expanded view of what the weather will be in the near future. Weather maps are a summary of data points plus they are presented with some analysis (prediction/interpretation ) by the weather person.
    • Activity: This next image, What is your immediate thought? 17Tuesday, March 25, 14 What do you think of when you see this next image?
    • 18Tuesday, March 25, 14 What is on your mind as you see this map? What questions go through your mind? Am I going to get home on time? Will I miss a connection. Ug, will I spend another hour on the Tapenzee Bridge/Lincoln Tunnel?
    • 19Tuesday, March 25, 14 Traffic maps are another form of information radar that is offering a summarized view, analysis, and prediction.
    • Activity: This next image, What is your immediate thought? 20Tuesday, March 25, 14 This next image shares an expanded notion of the radar idea.
    • 21Tuesday, March 25, 14 Newspapers are a form of radar because they offer a point of view from trusted experts on a set of items pulled from a far larger pool of news. The information is a summary of many data points, with a dash of analysis, and a touch of prediction. Some newspapers may offer direct advice, other a bit of opinion.
    • 22Tuesday, March 25, 14
    • Goal: to walk out with your radar 23Tuesday, March 25, 14
    • Goal: Learn what other in session are also doing. 24Tuesday, March 25, 14
    • Activity: What are the 5 things you do when you get up? 25Tuesday, March 25, 14 List the 5 things you do when you get up (after bathroom needs).
    • Activity: What are the 5 things you do when you get get to work? 26Tuesday, March 25, 14 List the 5 things you do when you get get to work.
    • 27Tuesday, March 25, 14 An information radar extends the idea of the single purpose apps of weather, flight, or traffic to an approach whose goal is to questions of a specific nature. (next)
    • 28Tuesday, March 25, 14 An information radar is driven by the initial questions/word that are being asked.
    • Twitter Review 29Tuesday, March 25, 14 Since this webinar that uses Twitter, I want to do a short review on Twitter.
    • 30Tuesday, March 25, 14 Twitter is very simple at the surface: people share things 140 characters at a time.
    • screen namename tweet avatar date/time immediate actions gear box of actions 31Tuesday, March 25, 14 But there is more than just that 140 character post. This single tweet has more than 30 data points as a part of the 140 characters: location, time, mentions, favorites, links in the tweet are just a few.
    • General info Location Metrics Related connections Recommendations Index to additional information Trends Tweet 32Tuesday, March 25, 14 In addition to the tweet itself, there are a series of other players on Twitter, each with their own set of data (name, info, location, avatar, time zone, etc.). There is over 30 different elements for each Twitter user. (next)
    • General info Location Metrics Related connections Recommendations Index to additional information Trends Tweet 33Tuesday, March 25, 14 Additionally, there are other Twitter things: trends, recommendations, and lists that play a part in the Twitter interactions people initiate.
    • If you want to learn more about the data Twitter collects along the way, see the Information Radar resource page on Hackpad: Twitter Field Guide 34Tuesday, March 25, 14
    • Any questions? 35Tuesday, March 25, 14
    • 36Tuesday, March 25, 14 An information radar is driven by the initial questions/word that are being asked.
    • Questions and Words That Drive Action 37Tuesday, March 25, 14 Questions and words/terms of interest drive action.
    • Example 38Tuesday, March 25, 14 This is an example I am going to use to help get started. Truffle worked with Smart Animal Training Systems over the last year to help put in place tools and approaches to understanding the lay of the land in pet training technology on the social web. (next)
    • Example 39Tuesday, March 25, 14 Explain what Smart Animal is about
    • Examples •What are some events that are happening in the pet world? •Who are some of the leading voices in pets/pet technology? •What are some trends that are in the same space as Smart Animal Training Systems? •What are some of the media outlets in the pet/pet technology space? •Are there are any webpages with additional information I should pay attention too? 40Tuesday, March 25, 14 These are some questions that were being asked.
    • Activity: What is of interest to you? 41Tuesday, March 25, 14 List on board key terms that point to your interests: work, personal, etc. Aim for ten. Note to self: have these word listed individually then put them publicly on the wall.
    • 42Tuesday, March 25, 14
    • 43Tuesday, March 25, 14 Once the questions were created, scanning was started. This process was a bit ad hoc as we did not yet know anything.
    • 44Tuesday, March 25, 14 Knowing nothing about the pet world on social media, I used the Twitter search bar to start scanning. Terms like pet, dog, and cat were initially used.
    • 45Tuesday, March 25, 14 Quickly I was able to see a few tweets that looked promising. What is #globalpetexpo?
    • 46Tuesday, March 25, 14 The #globalpetexpo hashtag led me to a long set of tweets of a pet products event that was being held in Orlando (2013).
    • Activity: Who are your go to sources of information, advice, or prediction? 47Tuesday, March 25, 14 List your key sources of information: be specific (name names!). Note to self: have these word listed individually then put them publicly on the wall.
    • 48Tuesday, March 25, 14 Detection
    • 49Tuesday, March 25, 14 And one of those tweets had something even more interesting: #BlogPaws hashtag... What is that?
    • 50Tuesday, March 25, 14 There is a whole community! and another event; social media and pets.
    • Any questions? 51Tuesday, March 25, 14
    • 52Tuesday, March 25, 14 Ok, so now I have found some events and a bunch of tweets. What can help long term? Let’s organize some of the info.
    • Index to additional information Twitter Lists 53Tuesday, March 25, 14 Twitter lists are one way to organize people on Twitter and see what just those people are talking about. Utilizing the initial search of #globalpetexpo I went through about 1,000 tweets and added people that looked interesting.
    • 54Tuesday, March 25, 14 To get started, a set of bucket names were created to organize pet people on twitter: media, product, training, health, organization, community, etc. Then the #globalpetexpo search was used as a starting point (demo)
    • Demo list additions http://www.trufflemedia.com/twitter/globalpetexpo2013-02-26.html https://twitter.com/TruffleMedia/lists/radar-example 55Tuesday, March 25, 14 Show globalpetexpo Add a person to demo radar list
    • Why a List? 56Tuesday, March 25, 14 With a list I can now go to the list and see what is happening in that general collection of people.
    • 57Tuesday, March 25, 14 Example.
    • 58Tuesday, March 25, 14 Now that we have some organization, we need to see if some of our questions are getting answered.
    • Examples •What are some events that are happening in the pet world? •Who are some of the leading voices in pets/pet technology? •What are some trends that are in the same space as Smart Animal Training Systems? •What are some of the media outlets in the pet/pet technology space? •Are there are any webpages with additional information I should pay attention too? 59Tuesday, March 25, 14 These are some questions that were being asked. Several of these have been answered, some have partial info (webpages for example). Trends question has not yet been answered specifically but there are lists of Twitter people to follow that might offer info. (next)
    • Any questions? 60Tuesday, March 25, 14
    • Review 61Tuesday, March 25, 14 Review: Questions must lead the process. Scan the web (Twitter in this case). Detect interesting things. Summarize for sanity. Analyze where possible. Aim to answer questions. This is a process, not the end. The questions will change as business needs change.
    • Some tools to help 62Tuesday, March 25, 14 The above steps relied on just using Twitter’s standard interface. That can get a bit cumbersome. The following are some tools that can be used to help refine.
    • 63Tuesday, March 25, 14 Scanning tools.
    • 64Tuesday, March 25, 14 Additional scanning tools, for real time review: TweetDeck
    • 65Tuesday, March 25, 14 Additional scanning tools, for real time review: HootSuite
    • Why TweetDeck or HootSuite? 66Tuesday, March 25, 14 Multiple columns can be setup to scan real time when needed. Tweets can be scheduled. Multiple accounts can be managed.
    • Activity: Tools, What Do You Have? 67Tuesday, March 25, 14 List on board tools you use to scan for data, organize bits of things, share back out. Note to self: have these word listed individually then put them publicly on the wall. Next ask what apps people use on phone, tablet, or laptop/desktop. List those on wall.
    • Tools to monitor and review 68Tuesday, March 25, 14
    • Tools to organize 69Tuesday, March 25, 14
    • 70Tuesday, March 25, 14 These are services that allow you to set up to collect social data over time and get back a file for analysis. Why important? Example: collecting Tweets from an event. Example: #SXSW is coming up shortly.
    • 71Tuesday, March 25, 14 DataSift & GNIP offer acces to the full Twitter data firehose (average 6,000 tweets/second) DataSift offers low cost ($, $20 for 70,000 tweets range) entry up to large dollar ($$$$) datastreams for big ideas/projects. GNIP offers large dollar ($$$$) datastreams for big ideas/projects. ScraperWiki offers low cost ($) entry point to a small set of Twitter data (not the fire hose)
    • 72Tuesday, March 25, 14 Summarize tools
    • 73Tuesday, March 25, 14 These tools can help summarize data from Twitter in to usable chunks and/or help organize some of the data items for better use.
    • 74Tuesday, March 25, 14 SocialBro allows you to clean up your Twitter lists; people stop using Twitter, their focus can change, or they just are not helping answer questions. Example: Filter list to drop out anyone who has not tweeted in more than 6 months. Or show me “experts” defined as those people tweeting 4 or more times a day.
    • 75Tuesday, March 25, 14 Summarize tools
    • 76Tuesday, March 25, 14 TweetReach offers a fee service to spot report on event info ($20). It is am inexpensive service to help gage engagement, see who top contributors are, and to see impression reach.
    • 77Tuesday, March 25, 14 These tools offer a variety of ways to organize larger amounts of data into usable information chunks. They have various functionality and associated costs. Google Fusion tables offers ability to extract information from data inexpensively (free) and maintain the data privately. Tableau Public and Many Eyes offer great tools, but the caveat is that data uploaded to their services will be made public.
    • 78Tuesday, March 25, 14
    • 79Tuesday, March 25, 14
    • 80Tuesday, March 25, 14
    • 81Tuesday, March 25, 14 analyze and summarize
    • 82Tuesday, March 25, 14 Example: Scanned for #SxSw using DataSift for a ~20 hour period. 70,000 tweets later, where are these tweets occurring? Cleaning up the table (pull out tweets that have geo location info, ~10,000) and use Google Fusion Tables provides a view on where.
    • 83Tuesday, March 25, 14 Of course Austin, TX has the bulk of the tweets. Google Fusion Tables allows for zooming in; it’s Google maps overlaid with your data.
    • Observations • Spend time refining your questions, terms, directional issues. • Find the tools that can help save you time. • This is a process and it will need adjusting over time. • Many of the techniques can be applied to other social channels or digital sites. • Pick up new sources and learn about other tools. 84Tuesday, March 25, 14
    • Questions? 85Tuesday, March 25, 14
    • marketing big ideas news technology issues 86Tuesday, March 25, 14 Draw out your grid and place terms / questions you are looking for. Add in tools you might use to learn more. List your go to people/sources.
    • Build your radar 87Tuesday, March 25, 14 Using the activities we have just done, let's outline some of your radar.
    • marketing big ideas news technology issues 88Tuesday, March 25, 14
    • Example Information Radars 89Tuesday, March 25, 14
    • Example Information Radars NECSI plots tweets by sentiment, positive or negative. A cluster of negative tweets in Queens, New York, for example, led to the discovery of a leaky sewer pipe. 90Tuesday, March 25, 14
    • The ThoughtWorks Technology Radar sets out what they think is interesting in software development today. Things that you should pay attention to and consider using in your projects. 91Tuesday, March 25, 14
    • 92Tuesday, March 25, 14
    • FYI Resource page: https://radar.hackpad.com/ This webinar is being recorded and will be published when done. 93Tuesday, March 25, 14 This session is being recorded and will be published when done. There is a support page on Hackpad (https://radar.hackpad.com/ )
    • Contact Information info@TruffleMedia.com @TruffleMedia TruffleMedia.com/Facebook (877) 558-7833 TruffleMedia.com 94Tuesday, March 25, 14