All These Tools: What Next?Thursday, August 16, 12
Truffle Media          Ned Arthur, Director of Sales and           Content Development          John Blue, Chief of       ...
Thanks to the Ag Media Summit              organizing committees for the                opportunity to provide you        ...
1793 The Pennsylvania Evening Post becomes Americasfirst daily newspaper.1851 Selling for a penny a copy, the New York Time...
1995 The American Reporter first daily newspaper on Internet  2004 Podcasting started  2004 Facebook launched  2005 YouTube...
LandscapeThursday, August 16, 12
Thursday, August 16, 12
Who Are We?Thursday, August 16, 12
78+	  Ag	  agencies                  70+	  Ag	  associa/ons                  160+	  Ag	  focused	  companies              ...
Print    Association                          Company    AgencyThursday, August 16, 12
Thursday, August 16, 12
Number of farmsThursday, August 16, 12
Relative farm population size                      http://agtoday.us/us-farmer-subgroups-info-2011         http://www.cens...
Relative farm revenue size                    http://agtoday.us/us-farmer-subgroups-info-2011       http://www.census.gov/...
Farms, Land in Farms, and Livestock Operations 2011 Summary     http://usda01.library.cornell.edu/usda/current/FarmLandIn/...
Thursday, August 16, 12
Pictures via Twitter: Lower Dairy Farm, Tracy Zeorian, Ryan froman, Marilena Barbera,                Jennifer Dewey, Chad ...
Thursday, August 16, 12
Thursday, August 16, 12
TrendsThursday, August 16, 12
Pinterest has strong Interest                                                 Data fromThursday, August 16, 12
Over 300 million                  visits per month to                  Tumblr based sites                                 ...
Thursday, August 16, 12
With limited resources?Thursday, August 16, 12
Here are some key steps                                  Identify                                   Learn                 ...
1) IdentifyThursday, August 16, 12
Thursday, August 16, 12
http://www.springwise.com/  Offers product and interesting business approaches from  across the globe from idea spotters. ...
Thursday, August 16, 12
Other ways to discover what is                          coming?Thursday, August 16, 12
How do I discover what is coming?Thursday, August 16, 12
2) Learn and Discover                             Example:                             AgricultureThursday, August 16, 12
Example:                                   Harvest 2012                          http://agtoday.us/harvest12-up-downThursd...
Example: BSE, smoke                             and fire analogy.                          http://agtoday.us/bse-social-me...
3) Triage                          Remember: you cant do it all!Thursday, August 16, 12
4) ImplementThursday, August 16, 12
Start to understand the return on investment               calculations. What metrics need to be collected. How           ...
A great resource on                          understanding ROI in                          marketing is in                ...
5) ReviewThursday, August 16, 12
Thursday, August 16, 12
Ok, Now where can I find them?Thursday, August 16, 12
Twitter as a discussion place                              Twitter chats as a source to listen and                        ...
LinkedIn has multiple groupsThursday, August 16, 12
Thursday, August 16, 12
Thursday, August 16, 12
Thursday, August 16, 12
http://twitter.com/#!/ArlanFF101/listsThursday, August 16, 12
http://beckagconnects.com/                                               http://community.agriculture.com/   http://discus...
Thursday, August 16, 12
Thursday, August 16, 12
Deciding what to do...                                    Too many places, not enough time.            There will always b...
Take aways    Develop a way to stay connected to trends in technology,    media, and journalism.    Take advantage of oppo...
Thursday, August 16, 12
Truffle Media                          Questions?Thursday, August 16, 12
Contact Information                          TruffleMedia.com                          (877) 558-7833                     ...
Truffle Media          Ned Arthur, Director of Sales and           Content Development          John Blue, Chief of       ...
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John Blue - All These Tool: What Next?

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All These Tool: What Next? John Blue, Truffle Media Networks, 2012 Ag Media Summit, Albuquerque, NM, USA, August 6, 2012.

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John Blue - All These Tool: What Next?

  1. 1. All These Tools: What Next?Thursday, August 16, 12
  2. 2. Truffle Media Ned Arthur, Director of Sales and Content Development John Blue, Chief of Community CreationThursday, August 16, 12
  3. 3. Thanks to the Ag Media Summit organizing committees for the opportunity to provide you information you can use.Thursday, August 16, 12
  4. 4. 1793 The Pennsylvania Evening Post becomes Americasfirst daily newspaper.1851 Selling for a penny a copy, the New York Timesdebuts.1885 William Dempster Hoard wrote his issue of a "journaldevoted to dairy farming.1962 Agri-Marketing magazine started1984 United States newspaper circulation peaks at 63million people 191 YearsThursday, August 16, 12
  5. 5. 1995 The American Reporter first daily newspaper on Internet 2004 Podcasting started 2004 Facebook launched 2005 YouTube launched 2006 Twitter launched 2010 Facebook passed 63 million US people 15 YearsThursday, August 16, 12
  6. 6. LandscapeThursday, August 16, 12
  7. 7. Thursday, August 16, 12
  8. 8. Who Are We?Thursday, August 16, 12
  9. 9. 78+  Ag  agencies 70+  Ag  associa/ons 160+  Ag  focused  companies 232+  Ag  focused  print  media http://www.agrimarketing.com/Thursday, August 16, 12
  10. 10. Print Association Company AgencyThursday, August 16, 12
  11. 11. Thursday, August 16, 12
  12. 12. Number of farmsThursday, August 16, 12
  13. 13. Relative farm population size http://agtoday.us/us-farmer-subgroups-info-2011 http://www.census.gov/compendia/statab/2012/tables/12s0823.pdfThursday, August 16, 12
  14. 14. Relative farm revenue size http://agtoday.us/us-farmer-subgroups-info-2011 http://www.census.gov/compendia/statab/2012/tables/12s0823.pdfThursday, August 16, 12
  15. 15. Farms, Land in Farms, and Livestock Operations 2011 Summary http://usda01.library.cornell.edu/usda/current/FarmLandIn/FarmLandIn-02-17-2012.pdfThursday, August 16, 12
  16. 16. Thursday, August 16, 12
  17. 17. Pictures via Twitter: Lower Dairy Farm, Tracy Zeorian, Ryan froman, Marilena Barbera, Jennifer Dewey, Chad Ingels, Susie J Kirkham, Suderman Bros, sean harmon, McGregor Farms, Zach Watson, Philip Brigham, John Pawsey, Brenda Kirsch, Tried&True, Bryan Avison, James LaneThursday, August 16, 12
  18. 18. Thursday, August 16, 12
  19. 19. Thursday, August 16, 12
  20. 20. TrendsThursday, August 16, 12
  21. 21. Pinterest has strong Interest Data fromThursday, August 16, 12
  22. 22. Over 300 million visits per month to Tumblr based sites Data fromThursday, August 16, 12
  23. 23. Thursday, August 16, 12
  24. 24. With limited resources?Thursday, August 16, 12
  25. 25. Here are some key steps Identify Learn Triage Implement ReviewThursday, August 16, 12
  26. 26. 1) IdentifyThursday, August 16, 12
  27. 27. Thursday, August 16, 12
  28. 28. http://www.springwise.com/ Offers product and interesting business approaches from across the globe from idea spotters. http://www.brainpickings.org/ A curated set of interesting reviews, ides, and blog posts. https://plus.google.com/112374836634096795698/posts Guy Kawasaki on Google+ aims to bring you the most interesting things from across the net. http://twit.tv/ This Week in Tech has a series of shows that covers media, technology, and how people use them. http://www.christopherspenn.com/ Chris Penn offers up marketing and ninja technology to help you do better.Thursday, August 16, 12
  29. 29. Thursday, August 16, 12
  30. 30. Other ways to discover what is coming?Thursday, August 16, 12
  31. 31. How do I discover what is coming?Thursday, August 16, 12
  32. 32. 2) Learn and Discover Example: AgricultureThursday, August 16, 12
  33. 33. Example: Harvest 2012 http://agtoday.us/harvest12-up-downThursday, August 16, 12
  34. 34. Example: BSE, smoke and fire analogy. http://agtoday.us/bse-social-media-in-actionThursday, August 16, 12
  35. 35. 3) Triage Remember: you cant do it all!Thursday, August 16, 12
  36. 36. 4) ImplementThursday, August 16, 12
  37. 37. Start to understand the return on investment calculations. What metrics need to be collected. How will you know using a service or process will pay off?Thursday, August 16, 12
  38. 38. A great resource on understanding ROI in marketing is in Marketing White Belt by Christopher S. Penn, http://agtoday.us/ marketing-white-belt (affiliate link).Thursday, August 16, 12
  39. 39. 5) ReviewThursday, August 16, 12
  40. 40. Thursday, August 16, 12
  41. 41. Ok, Now where can I find them?Thursday, August 16, 12
  42. 42. Twitter as a discussion place Twitter chats as a source to listen and connect. Google “twitter chat schedule” or see http://agtoday.us/schedule-twitter-chats A sample of ag focused hash tags: #agchat #farm #ag #plant12 #harvest12 #nppcwpx #agmedia More hashtags at http://agtoday.us/ag-hashtagThursday, August 16, 12
  43. 43. LinkedIn has multiple groupsThursday, August 16, 12
  44. 44. Thursday, August 16, 12
  45. 45. Thursday, August 16, 12
  46. 46. Thursday, August 16, 12
  47. 47. http://twitter.com/#!/ArlanFF101/listsThursday, August 16, 12
  48. 48. http://beckagconnects.com/ http://community.agriculture.com/ http://discussions.agweb.com/ http://proudtodairy.ning.com http://agtoday.us/ag-digital-forumsThursday, August 16, 12
  49. 49. Thursday, August 16, 12
  50. 50. Thursday, August 16, 12
  51. 51. Deciding what to do... Too many places, not enough time. There will always be more information and tools than you can use. You must limit, cut out, focus on a few to really reach your goals.Thursday, August 16, 12
  52. 52. Take aways Develop a way to stay connected to trends in technology, media, and journalism. Take advantage of opportunities to try out new approaches to discover, editing, and publishing. Implement with measurable goals in mind. Regularly review with those measures and goals.Thursday, August 16, 12
  53. 53. Thursday, August 16, 12
  54. 54. Truffle Media Questions?Thursday, August 16, 12
  55. 55. Contact Information TruffleMedia.com (877) 558-7833 info@TruffleMedia.com @TruffleMedia TruffleMedia.com/FacebookThursday, August 16, 12
  56. 56. Truffle Media Ned Arthur, Director of Sales and Content Development John Blue, Chief of Community CreationThursday, August 16, 12
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