AGRICULTURE
before it DESTROYS it?
save the planet…
Can
Peak OilPeak Child
U.S. Department of State
Baby Boom
U.S. Department of State
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Baby Bust
U.S. Department of State
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Peak Child
Productivity Gains
U.S. Department o...
40%
U.S. Department of StateU.S. Department of State
70% of fresh water
used for agriculture
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Aral Se...
Greenhouse gas emissions from
agriculture and deforestation
30%
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Dep...
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Together, these represent more emissions
than f...
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
20509 billion
Global Population Growth
5 1990
7...
That’s
About the number of people in Germany
75 million
more people each year
Jack A. Bobo | Senior Advisor for Biotechnol...
And yet almost 1 billion
don’t have enough food today
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of...
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
http://www.who.int/mediacentre/factsheets/fs310...
60% more food by 2050, using…
Less land
Less water
Less fertilizer
Fewer pesticides
U.S. Department of State
We Need Technology
Source: USDA/ERS
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
ResourcesPe...
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
GE Crops
U.S. Department of State
U.S. Department of StateU.S. Department of State
Bangladesh – Bt Eggplant
50,000 Hectares
50-70% Yield Loss
50+ Pesticide Sprays
30-45% Gain for Bt Eggplant
25% of All Veg...
GE Goats
James (Jim) Murray, UC Davis professor of animal science
and vet med population health and reproduction, Photo by...
Competing World Views
Slow Food Fast Food
U.S. Department of State
U.S. Department of State
Different Choices
Brazil 2019
U.S. Department of State
Different Voices
U.S. Department of State
Hazard x Exposure = Risk
Old School Risk
U.S. Department of State
Disruptive Technologies
U.S. Department of State
New School Risk
=
Media
Exposure
Perception
of
Risk
Hazard x
U.S. Department of State
Tweet-ificationThe
U.S. Department of State
Disconnect
Marketing versus reality
By the way, this is dog food
U.S. Department of State
Health Scares
Versus
Scary but Healthy
U.S. Department of State
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
WHO Theory
How to communicate?
Media Reality
U....
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Risk High
When to communicate?
Media Attention ...
Language that turns people off:
What to communicate?
Amount is miniscule
Keeps prices low
Let us feed the world
Research s...
Food doesn’t
have to be scary
U.S. Department of State
What’s in a name?
Has anybody eaten Chinese gooseberries?
U.S. Department of State
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
What is “pink slime”?
Lean Finely
Textured Beef...
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
What does “pink slime” have
in common with Belg...
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
What do they
have in common?
U.S. Department of...
Almost everything
U.S. Department of State
How do you get a
seedless watermelon?
Two sets of
chromosomes
Treat seeds with
toxic chemical
(colchicine)
Four sets of
ch...
Risk in Context
“The difference between risk and the
perception of risk is the difference
between action and reaction.”
U....
Risk Approx. number
Cancer* 56,000
Coronary heart disease* 35,000
Food borne illness ~ 500
Variant Creutzfeldt-Jakob disea...
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Scientist as
Storyteller
Personalize
Acknowledg...
Peak Child
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Peak Child
Productivity Gains
Increa...
Increasing Sustainability
U.S. Department of StateU.S. Department of State
“You can’t tweet common sense...
Parting Thought
But you can provide a link.”
U.S. Department of State
U.S. Department of State
Marcella Szymanski, Ph.D.
U.S. Department of State
202-647-0111
szymanskimb@state.gov
Twitter:@Ec...
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Dr. Marcella Szymanski - Can Agriculture Save the Planet Before it Destroys It?

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Can Agriculture Save the Planet Before it Destroys It? - Dr. Marcella Szymanski, Senior Advisor for Biotechnology in the Bureau of Economic and Business Affairs at the U.S. Department of State, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code

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  • http://www.imf.org/external/pubs/ft/fandd/2006/09/picture.htm
  • http://www.imf.org/external/pubs/ft/fandd/2006/09/picture.htm
  • http://www.imf.org/external/pubs/ft/fandd/2006/09/picture.htm

    orld population continueS to grow, but the number of children in the world has now reached its peak.
    In 1960 we were 1 billion children below 15 years of age and we were 35% of the world population.
    Now there are 1,9 billion children  in the world, but they are but 27% of world population.
    In 2050 there will still be an estimated 1.9 billion kids, but they will be only 20% of world population.
    The reason, 40% of world population has less than 2 children per women and thus compensationg for the 18% that get more than 3 children per women.
  • Energy, industry, transportation and waste water
  • www.unicef.org/sowc2012/urbanmap/
  • The term "disruptive technology" has been widely used as a synonym of "disruptive innovation", but the latter is now preferred, because market disruption has been found to be a function usually not of technology itself but rather of its changing application. Sustaining innovations are typically innovations intechnology, whereas disruptive innovations change entire markets. For example, the automobile was a revolutionary technological innovation, but it was not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles. The market for transportation essentially remained intact until the debut of the lower priced Ford Model T in 1908.[2] The mass-produced automobile was a disruptive innovation, because it changed the transportation market. The automobile, by itself, was not.
  • Il y a la manière dont les consommateurs pensent que l’alimentation doit être produite, et la manière dont l’alimentation est réellement produite en général.
  • De nos jours, la préoccupation fondamentale qui entame la confiance dans l’agriculture est celle de la santé à long terme. Les seules histoires que la plupart des gens entendent relatives à l’agriculture sont l’émergence d’intoxications alimentaires.

    Chacun est partie prenante lorsqu’il s’agit d’alimentation. Nous nous nourrissons tous. Et ce que les gens mettent dans leurs corps et dans les corps de leurs enfants est profondément personnel et émotionnel.
  • Dr. Marcella Szymanski - Can Agriculture Save the Planet Before it Destroys It?

    1. 1. AGRICULTURE before it DESTROYS it? save the planet… Can
    2. 2. Peak OilPeak Child U.S. Department of State
    3. 3. Baby Boom U.S. Department of State
    4. 4. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State Baby Bust U.S. Department of State
    5. 5. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State Peak Child Productivity Gains U.S. Department of State
    6. 6. 40% U.S. Department of StateU.S. Department of State
    7. 7. 70% of fresh water used for agriculture Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State Aral Sea 1973 Aral Sea Today U.S. Department of State
    8. 8. Greenhouse gas emissions from agriculture and deforestation 30% Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of StateU.S. Department of State
    9. 9. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State Together, these represent more emissions than from nearly any other industry U.S. Department of State
    10. 10. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State 20509 billion Global Population Growth 5 1990 7 billion 2010 20308 billion U.S. Department of State
    11. 11. That’s About the number of people in Germany 75 million more people each year Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of StateU.S. Department of State
    12. 12. And yet almost 1 billion don’t have enough food today Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State We all need to eat U.S. Department of State
    13. 13. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State http://www.who.int/mediacentre/factsheets/fs310/en/index.html U.S. Department of State
    14. 14. 60% more food by 2050, using… Less land Less water Less fertilizer Fewer pesticides U.S. Department of State
    15. 15. We Need Technology Source: USDA/ERS Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State ResourcesPerBushelofCorn 1980–2011 60% Less Erosion 50% Less Water 40% Less Energy 35% Less Greenhouse Gases 40% Less Land U.S. Department of State
    16. 16. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State GE Crops U.S. Department of State
    17. 17. U.S. Department of StateU.S. Department of State
    18. 18. Bangladesh – Bt Eggplant 50,000 Hectares 50-70% Yield Loss 50+ Pesticide Sprays 30-45% Gain for Bt Eggplant 25% of All Vegetable Area
    19. 19. GE Goats James (Jim) Murray, UC Davis professor of animal science and vet med population health and reproduction, Photo by Karin Higgins/UC Davis
    20. 20. Competing World Views Slow Food Fast Food U.S. Department of State
    21. 21. U.S. Department of State
    22. 22. Different Choices Brazil 2019 U.S. Department of State
    23. 23. Different Voices U.S. Department of State
    24. 24. Hazard x Exposure = Risk Old School Risk U.S. Department of State
    25. 25. Disruptive Technologies U.S. Department of State
    26. 26. New School Risk = Media Exposure Perception of Risk Hazard x U.S. Department of State
    27. 27. Tweet-ificationThe U.S. Department of State
    28. 28. Disconnect Marketing versus reality By the way, this is dog food U.S. Department of State
    29. 29. Health Scares Versus Scary but Healthy U.S. Department of State
    30. 30. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State WHO Theory How to communicate? Media Reality U.S. Department of State
    31. 31. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State Risk High When to communicate? Media Attention Low Risk Low Media Attention High U.S. Department of State
    32. 32. Language that turns people off: What to communicate? Amount is miniscule Keeps prices low Let us feed the world Research shows it’s safe Better for the environment Lesson: If you lead with the science, you may lose with the science U.S. Department of State
    33. 33. Food doesn’t have to be scary U.S. Department of State
    34. 34. What’s in a name? Has anybody eaten Chinese gooseberries? U.S. Department of State
    35. 35. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State What is “pink slime”? Lean Finely Textured Beef March 2012 Yuck factorU.S. Department of State
    36. 36. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State What does “pink slime” have in common with Belgium? Without LFTB nearly 400 million pounds of beef would be disposed of as food waste each year About the same amount wasted in Belgium each year 400 million U.S. Department of State
    37. 37. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State What do they have in common? U.S. Department of State
    38. 38. Almost everything U.S. Department of State
    39. 39. How do you get a seedless watermelon? Two sets of chromosomes Treat seeds with toxic chemical (colchicine) Four sets of chromosomes Three sets of chromosomes X = Sterile seedless melon U.S. Department of State
    40. 40. Risk in Context “The difference between risk and the perception of risk is the difference between action and reaction.” U.S. Department of State
    41. 41. Risk Approx. number Cancer* 56,000 Coronary heart disease* 35,000 Food borne illness ~ 500 Variant Creutzfeldt-Jakob disease <20 Food allergy ~ 10 GMOs, pesticides, growth hormones nil Choking to death 151 Bed or chair accident 140 *assumes about one-third of deaths are diet-related Food risks: UK deaths per year related to diet or food Slide data taken from Lord Krebs Kt FRS, Jesus College Oxford U.S. Department of State
    42. 42. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State Scientist as Storyteller Personalize Acknowledge Connect Only then can we talk about the science Build Trust U.S. Department of State
    43. 43. Peak Child Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State Peak Child Productivity Gains Increasing sustainability U.S. Department of State
    44. 44. Increasing Sustainability U.S. Department of StateU.S. Department of State
    45. 45. “You can’t tweet common sense... Parting Thought But you can provide a link.” U.S. Department of State
    46. 46. U.S. Department of State Marcella Szymanski, Ph.D. U.S. Department of State 202-647-0111 szymanskimb@state.gov Twitter:@EconEngage Facebook: facebook.com/EconBizEngage Slides courtesy of Jack Bobo – Senior Biotechnology Advisor

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