Dallas Hockman - Dissecting D.C.: Pork Policy Update

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Dissecting D.C.: Pork Policy Update - Dallas Hockman, Vice President at National Pork Producers Council, from the 2013 Iowa Pork Congress, January 23-24, Des Moines, IA, USA.

More presentations at http://www.swinecast.com/2013-iowa-pork-congress

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  • Dallas-And of course our evaluation goes beyond economics and includes-Commitment to animal care The welfare of the animal. Does a change in housing improve the welfare of the animal? We are looking for better alternatives, not simply more alternatives that have both pros and cons associated with them.The amount of natural resources required to raise pork. Does a housing change affect the carbon footprint of pork production? There’s little advantage to a housing option that does nothing to improve animal welfare but does increase the carbon footprint of hog farming.Supply Chain, regardless of what is decided, all have cost implications at the producer, packer/processor, and cost of distribution, 6-8% is housed in some kind of alternative housing system; we’re also working sow segregation to provide assurances for verification & traceability; Currently our best estimate is that 6-8% of the total sow today are housed in segregated operations. That does not mean that the offsring of these sows are uniquely segregated.Since 2017/18 is the number that is often used as a timeline, Our estimates is that the states that have pending referendums that will be in place and the public announcements of pork companies who have used this date, our estimate is that there will be 15% of the total sow hers converted. Why is that important? Because it is along way from meeting the current announcements that have been made by food companies.The point in all of this we have to do a better job of understanding the supply chains ability to meet these expectations. Brand reputation. Are we increasing consumer confidence in pork production … or are we making promises that we can’t meet and thereby jeopardizing consumer confidence in pork and in a company who made the promise. We all recognize the confusion and challenges with the recent LFTB issue. We recognize at some point we are going to be expected to verify and ultimately trace the claims made on product.
  • So our ask of you is to work with us. If you want to reflect your commitment to animal welfare, contribute to the effort of researching how to best optimize systems. Listen to producers because they will be the ones effected by your decisions. Do your due diligence and evaluate economic, scientific, consumer and environmental consequences of your decisions – and the possible animal welfare consequences as well.
  • Hugh - It’s good to be with you this morning. I would like to thank DuPont Pioneer for their wonderful financial and leadership support. You were the first industry partner at the Premier Partner Advisory Group level. I would also like to thank Bill Even and Tracy Willets for providing us the opportunity to share with you information about our movement. Yes, we consider our efforts a movement, not a campaign. The U.S. Farmers & Ranchers Alliance (USFRA) is now about 21 months old. Over the next 20 minutes, John Johnson and I will explain who we are, update you on our progress, and outline plans for the remainder of this year and into 2013. Following the two of us, Bill Zucker will explain how USFRA went about collecting research, and how we used that research to design and execute our strategic communications program.
  • Linda/Ken
  • Photo from Wattles panel discussion. Wattles is a community farm/garden in the heart of Hollywood.
  • Today, until we launch in late summer, there is not one place that consumers, influencers or farmers can go that doesn’t focus on just one industry specific to food productionWith lack of central resource, detractors can easily go uncheckedAlso, farmers and ranchers often don’t have the best information at their fingertipsWILL BE/WILL OFFER:The Aggregator will present todays’ most pressing agriculture issues and provide a fair & balanced POV, enhanced by emotionally engaging content. A central portal for today’s most heavily discussed agriculture issuesA gateway to deeper agriculture information housed by issue category within Food Dialogues (library, panels, videos, whitepapers, etc.)Balanced, credible viewpoints from both sidesA hub for anyone who is interested in todays trending issues (reporters, bloggers, policymakers, etc.)
  • Antibiotics page of AGgregator
  • The idea was used for a segment of an episode of the Penn & Teller show Penn & Teller: Bullshit!, in which an actor (Kris McGaha) and a camera crew gathered signatures from people considering themselves "concerned environmentalists" on a petition to ban DHMO.
  • Dallas Hockman - Dissecting D.C.: Pork Policy Update

    1. 1. Pork Industry Update Dallas Hockman Vice President Industry Relations
    2. 2. A Comprehensive Approach Protecting Producer Freedom Accountability To Operate Marketplace Exposing Engagement The Activist Agenda
    3. 3. A Comprehensive Approach Producer Accountability
    4. 4. A Comprehensive Approach
    5. 5. The We Care Model Prevention/PreparednessPrinciples + Practices + Proof = Public Trust• Shared Values • Hiring • Certification• Ethical Principles Practices • Assessment• Establishing a • Codes of • Verification Culture Conduct • Corrective Actions • PQA Plus • Continuous Improvement • TQA • Transparency – Farm Visits • Ongoing • Animal Care Review Panel Training • SOP’s • Zero Tolerance • Whistle Blower • Documentation
    6. 6. A Comprehensive Approach Protecting Freedom To Operate
    7. 7. Legislative/RegulatoryHSUS/UEP Agreement
    8. 8. Legislative /Regulatory Issues • Egg Bill – Sets dangerous precedent • Brings Government Regulation to the farm – Takes away from producers freedom to operate/choice
    9. 9. Legislative /Regulatory Issues• Animal Drug User Fee Act (ADUFA) • Must be reauthorized in 2013 • Authorizes FDA to collect fees to review animal drugs• NPPC Concerns • New Reporting Requirements at Feed mills that Mix ABX in Feed • Trouble Ahead: Rep. Waxman (CA) “DATA ACT” • Pushed by Activists, PEW, CU, Etc. • Data Collection on Levels of Specific Drugs Mixed in Feed; What Dosages; For What Species & What Purpose
    10. 10. Legislative/Regulatory Issues• Farm Bill – Extension passed as part of fiscal cliff deal• Supported Farm Bill Issues – New Comprehensive Surveillance System: Pilot for Pork – New Catastrophic Event Insurance Program Study – Reductions in CRP to Address Feed Availability Situation – Increase in Swine Research Funding – Foreign Market Development & Market Access Programs – Feral Swine Eradication Efforts
    11. 11. Legislative/Regulatory Issues• Opposed Farm Bill Issues – Livestock Title – Egg Inspect. Amendments (aka Farm Takeover, Rotten Egg Bill HR 3798/S 3239) – “GIPSA Rule-Like” Provisions – Antibiotics Ban (PAMTA) – Federal Purchasing Restrictions to Mandate Production Practices
    12. 12. Legislative/Regulatory Issues• USDA - Animal Welfare Issues – Federal Purchasing Restrictions to Mandate Production Practices – FSIS – Animal Welfare Inspectors • Plant Suspensions – Animal Handling/Unloading – Stunning
    13. 13. A Comprehensive Approach Marketplace Engagement
    14. 14. Times Have Changed…
    15. 15. A Frustrating Timefor Producers
    16. 16. A Difficult Time forCustomers
    17. 17. A Conundrum
    18. 18. Bacon, Bacon Everywhere
    19. 19. Cease use of gestation crates Walmart Meat is the Inside a Beef Back to Start ad New launches label Slaughterhouse Undercover Undercover Tobacco Video Video leads to loss of business Files complaint with SEC over Smithfield Ban on “extra-label Better World Food videos uses” of some drugs for Farmed AnimalsDec 2011 Jan Mar May Jul Sep Oct Nov Dec 2012 Jan Feb Mar COK Video of Iowa sow Whole Foods farmAnimal Welfare UEP and HSUS New animalRaiting System Promote federal welfare standards policy Video of alleged Mark Bitman - A Food NPR: abuse at major pork Manifesto for The Antibiotics Teaming up vs. producers Future Create antibiotics at US Senate Superbugs Phase out Phase out gestation stalls gestation stalls
    20. 20. Removing Choices
    21. 21. Who’s Agenda?
    22. 22. Vegetarian/Vegan Do you consider yourself to be a vegetarian/vegan? Yes 2.9% No 97.1%Source: Consumer Issues Monitor 2010
    23. 23. A dynamic new environment
    24. 24. Driven by 3 Negative Topic AreasPassion against “factory Concerned about their “Green” farms” and farming food and health
    25. 25. Groups Attacking OurIndustry
    26. 26. InfluencersLeadership Engaged General Industry Brands Channels Policy and Staff Consumers Consumers Those with the greatest influence on market access tend to come from these key audience segments 27
    27. 27. FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER 2012 2003 JANUARY 2013 2008
    28. 28. 100% Committed to a Date 2015 2017 2022
    29. 29. Unclear/Non-Specific Commitments“could take “could take up to “could take up to “substantial majority 2008: 5% per “plans “within “solution ten years” ten years” ten years” In 5-7 years” year for 3 Years by 2017” 10 years” by 2022”“It will take time.” “working with “determining “discussions “over time” “shifting away” “formulating a Suppliers” a timeline” complete by 2022” plan”“directing suppliers “actively collaborating “formulating “encouraging “continue “20% “working with “committed to by 2018” with suppliers” plans” suppliers” working” over time” Suppliers” suppliers”
    30. 30. No Simple SolutionAnimal Carbon Supply Chain BrandWelfare Footprint Management Reputation
    31. 31. Two-Pronged ApproachIn Defense of Choice Changing the Dynamic32
    32. 32. Our Food Company Requests Work with those of us who support your business mission and goals Reflect your commitment to improving animal welfare through investments in research and engagement with the industry & academic experts who understand the science Be open to listening to producers — beyond your immediate suppliers — who will be effected by your decisions Do your due diligence — evaluate the economic, scientific, consumer, and environmental consequences of your welfare decisions Consider the long-term agenda of animal rights activists
    33. 33. A Comprehensive Approach
    34. 34. Porkcares.org
    35. 35. USFRA – Enhancing Confidence in Today’s Agriculture
    36. 36. Public Launch – Food Dialogues3/4/2013 38
    37. 37. Food Dialogues: Los Angeles• Lights, Camera, Food: PERCEPTIONS AND REALITIES OF FARMING AND RANCHING IN AMERICA• June 20-21, 2012, Los Angeles3/4/2013 39
    38. 38. New York – November 15Your Toughest Questions Answered onAntibiotics & Your Food Panelists: • Dr. Christine Hoang, DVM, MPH, CPH, Assistant Director of the Division of Scientific Activities of the American Veterinary Medical Association • Barb Determan, Pork Producer (Iowa), Heartland Marketing Group • Keith Ayoob, pediatric nutritionist, Albert Einstein School of Medicine • Jean Halloran, Director of Food Policy Initiatives, Consumers Union • Dr. Karen Jordan, Brush Creek Swiss Farms, North Carolina – dairy farmer and veterinarian
    39. 39. www.fooddialogues.com homepage
    40. 40. FoodSource • One place that brings to life the best information around nine key issues • Easy to navigate in language consumers use – Questions people really want answered – Easy to find and easy to share for everyone – Best information from across commodities and industry partners in one place (USFRA POVs, facts, videos, white papers, links to other sites, news articles, etc.) • Creates thought-leadership expertise to share with media, influencers, policymakers, and entertainment industry3/4/2013 42
    41. 41. Questions & TopicsInfographic Videos 3/4/2013 43
    42. 42. Faces Of Farming - The Finalists3/4/2013 44
    43. 43. National Documentary• Director chosen – Academy Award, Emmy Award and Grammy Award winning storyteller• Public announcement / Treatment complete Feb 15• Filming begins in April• First rough cut mid-August• Final cut mid-October• Entry to Film Festivals in September• Sharing with industry insiders in the fall• National premiere and distribution– Jan/Feb 2014
    44. 44. A Comprehensive Approach Exposing The Activist Agenda
    45. 45. Dear Mr. Hockman: If you agree with this please send to the powers that be. Hope we can stop it. While I always agree that hunting is an ethical God given right, I think that I would have to agree with the author on this one.... fox hunting in Colorado should be banned! Please help ban fox hunting in Colorado THIS MADNESS MUST STOP!!
    46. 46. • Signed,49 Peter Cottontail
    47. 47. Paragon Economics, Inc. From information, knowledge
    48. 48. US Share of World Exports • US is #1 exporter of pork
    49. 49. 2011 Year-end Pork Exports – A New Record• $6.108 billion in value – 28% higher than 2010 – 25% higher than previous record year 2008• 4.97 billion pounds• Export value equal to over $55 per head• 27% of Hogs Marketed
    50. 50. US Pork Exports 2012 vs. 2011 (Including variety meat) Volume: Metric Tons Source: USDA statistics compiled by USMEF for 2012
    51. 51. Exporting the “Whole” Hog Picnics and Bellies and Trimmings Butts to To Russia South Korea Variety Meats Loins and to China TenderloinsHams to Mexico to Japan Boston Loin Butt U.S. Pork U.S. Pork Ham Picnic Belly

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