Crystal Mackay - Cleaning Up the Bad Actors

163 views
109 views

Published on

Cleaning Up the Bad Actors - Crystal Mackay, Executive Director, Ontario Farm Animal Council, from the 2010 Animal Ag Alliance Stakeholder's Summit: Truth, Lies and Videotape: Is Activism Jeopardizing Our Food Security?, April 28 - 29, 2010, Washington, DC, USA.

More presentations at

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
163
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Crystal Mackay - Cleaning Up the Bad Actors

  1. 1. Ontario Farm Animal Council Crystal Mackay April 2010
  2. 2. Not this kind!
  3. 3. Farm leaders decided to work together. Six in Canada today:  Ontario, Manitoba, B.C., Saskatchewan, Alberta, National
  4. 4. OFAC Strategy Highlights 1. Identify, monitor and respond to issues and questions. 2. Work with industry partners to do the right thing. 3. Tell people about it.
  5. 5. Bad news maker… Hallmark Westland Meats • Oct 3 – Nov 14, 2007: A Humane Society of the United States investigator videotapes workers abusing downed animals for 6 weeks • June 20, 2008: Pen manager pleads guilty to 2 counts of felony animal cruelty and 2 misdemeanor counts of cruelty “It was standing room only in a hearing yesterday of the Subcommittee on Oversight and Investigations of the U.S. House of Representatives’. As the HSUS undercover video rolled, people turned away, teared up and gasped under their breath.”
  6. 6. 1. What’s good for the animals? 2. What’s good for the wallet? 3. What’s good for the industry? Don’t have anything on your operation that you wouldn’t be proud to see on the news or YouTube.
  7. 7. 1. Is there an issue? 2. Do you want to do something about it? 3. What approach to take? ◦ Who and what are you dealing with?
  8. 8. Unaware – uninformed  People issues  Animal lovers  Avoiders  Procrastinators  Almighty dollar followers  Jerks  It’s the really about people.
  9. 9. Everett Rogers Diffusion of Innovation model
  10. 10. 1. Innovators: I designed my own last year. 2. Early Adoptors: I saw this on a Canadian website already. 3. Early Majority: I got this in the mail… 4. Late Majority: My neighbor told me… 5. Laggards: Make me.
  11. 11. Laggards: 16%  Customer demands – market access restriction, fines  Peer visits and education  Authoritative visits and direct approach  Enforcement, regulations, charges
  12. 12.    Too many sub-standard pigs coming to processing plants in Ontario Deadstock services difficult to get in some areas; cost $35 per pig Ontario Pork implemented $50 fee for any animals euthanized at the plant, with a 90 day “education” phase first Similar program with sales barns – Problem: not a consistent fine system 
  13. 13. Dear ____, We euthanized an animal you shipped to ___ on March 24, 2010. Here is a picture of that animal. The on-site veterinarian determined the following:
  14. 14.  Manitoba: Provincial Ministry of Agriculture staff veterinarians field farm animal care calls with animal health/welfare legislation www.gov.mb.ca  Saskatchewan: The Farm Stress Line and Livestock Care Service www.facs.sk.ca
  15. 15. OFAC Animal Care Helpline • Confidential farmer helping farmer approach • Not for emergencies or cruelty/abuse • No legal authority – just ‘helpful’ approach •Good for the animals, the farmer and the industry.
  16. 16. Animal Care Helpline Protocol When a call comes in: • Details of complaint/concern • Name of caller – call back request Is it a Helpline call? • laws broken? Forward to … • species we deal with? • neighbour dispute? • educate the caller?
  17. 17. OFAC Animal Care Helpline 1. If it’s a Helpline Call: Concern forwarded to the appropriate commodity group minus the caller details 2. Who makes the visit? • Producer Animal Care reps (one lead) • Field staff • Local producer volunteers 3. Report & follow up
  18. 18. 16-30 Helpline Visits per year  20-50 additional calls fielded per year  Budget: $0 hard costs to OFAC; Staff time to field the calls & follow up to callers  Cost of visits covered by the farm groups involved   Calls go to and from the OSCPA
  19. 19.  100 visits & meetings in 2009: ◦ ◦ ◦ ◦ Sales barns, processing plants Producer meetings Helpline calls Farm-animal training with OSPCA inspectors
  20. 20. ALERT has an on-call veterinarian who provides knowledgeable counsel. ALERT is available for self-reporting ALERT works with Alberta SPCA and RCMP. www.afac.ab.ca 2009 TOTAL Cases Information Calls Repeat calls 188 184 28
  21. 21.  “Helpline” not “Hotline” ◦ Farmer helping farmer approach  Confidentiality is critical.  The right people for the job.  Just do it.
  22. 22.  Every call is an opportunity To help – the people, the animals To educate – the caller, the farmer To show we care.
  23. 23. If you want to drive change – get out of the back of the truck.
  24. 24. If not you – then who? www.ofac.org

×