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Brian Rittgers - Making Safe, Affordable, Abundant Food a Global Reality

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Making Safe, Affordable, Abundant Food a Global Reality - Brian Rittgers, Director of Global Management Development, Elanco, from the 2012 Annual Conference of the National Institute for Animal …

Making Safe, Affordable, Abundant Food a Global Reality - Brian Rittgers, Director of Global Management Development, Elanco, from the 2012 Annual Conference of the National Institute for Animal Agriculture, March 26 - 29, Denver, CO, USA.

More presentations at: http://www.trufflemedia.com/agmedia/conference/2012-decreasing-resources-increasing-regulation-advance-animal-agriculture

Published in: Food, Technology, Business

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  • 1. The Three Rights: Food, Choice, Sustainability Brian Rittgers, Elanco Animal Health Making safe, affordable & abundant food a global reality
  • 2. The Three Rights: Food, Choice, Sustainability The wave of global hunger
  • 3. The Three Rights: Food, Choice, Sustainability Technology.. The vital ingredient to making safe, affordable and abundant food a reality Technology- practices, products, genetics “All lives have equal value…” “When farmers increase their productivity, nutrition is improved and hunger and poverty are reduced.”1 – Bill Gates, Gates Foundation January 2011 annual letter
  • 4. The Three Rights: Food, Choice, Sustainability Global Population Increases 206,500 Daily Another Philadelphia Every Week Source: U.S. Census Bureau
  • 5. Global Population Increases 6.3 Million Monthly Los Angeles Chicago Source: U.S. Census Bureau
  • 6. Rising Demand for Meat • 3 billion people trying to move into middle class in emerging economies, driving meat demand • Can we have economic stability without food security?
  • 7. The Three Rights: Food, Choice, Sustainability Technology enables three rights
  • 8. The Three Rights: Food, Choice, Sustainability Food, a basic human right
  • 9. The Three Rights: Food, Choice, Sustainability Hidden hunger 2 in 51 in 8 1 in 7 1 in 5 “Hidden hunger” in industrialized nations affects
  • 10. "I have a dream to provide every Chinese, especially children, sufficient milk each day." Wen Jiabao, Chinese Premier, 2007 Recommended Daily Intake (RDI) of Milk1,2 Developing countries want protein…period The Three Rights: Food, Choice, Sustainability
  • 11. "I have a dream to provide every Chinese, especially children, sufficient milk each day." Wen Jiabao, Chinese Premier, 2007 Recommended Daily Intake (RDI) of Milk1,2 100g  300g = 36M cows (with current production levels)3 Developing countries want protein…period The Three Rights: Food, Choice, Sustainability - It would take 4 more U.S. dairy industries to provide China access to half as much calcium as Americans
  • 12. Technology Provides Affordable Food Country Percent of Income Spent on All Food United States 10% United Kingdom 22% Japan 26% India 50% United States (1908) 50% Source, USDA, 2007
  • 13. Technology Provides Affordable Food Country Percent of Income Spent on All Food United States 10% United Kingdom 22% Japan 26% India 50% United States (1908) 50% Source, USDA, 2007
  • 14. 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 22,000 AnnualMilkProductionperCow(lbs)Technology Has Been Vital for Dairy Productivity Improvement Source: USDA-NASS, http://www.nass.usda.gov/Data_and_Statistics/Quick_Stats_1.0/index.asp, Last accessed 25OCT10 1994, Weimar & Blayney, Landmarks in the U.S. Dairy Industry. 1935 – Rural Electrification Act brings electricity to the farm 1938 – Artificial insemination introduced 1946 – Manufactured inorganic fertilizer 1952 – Frozen semen used in AI 1955 – Penicillin approved for use in lactating dairy cows 1963 – Freestall Housing 1965 – National genetic evaluations 1973 – Total mixed rations and 3x milking 1976 – Ionophores approved for growing heifers 1978 – Reproductive hormones introduced 1981 – On-farm computerized records 1983 – Methane digesters 1994 - rbST 1995 – Repro synch programs 1999- Heat abatement 2007- Sexed semen 2005 - Monensin for lactating dairy cattle FICA0031
  • 15. FICA0044 Technology helps today’s farmers produce 58% more milk from 64% fewer cows than in 1944. Source: Journal of Animal Science, Vol. 86, 2008
  • 16. The Three Rights: Food, Choice, Sustainability Choice, a consumer right
  • 17. The Three Rights: Food, Choice, Sustainability Choice: A Consumer Right Do Consumers accept Technology? Technology + Choice
  • 18. Public Issues
  • 19. Who knows where our food comes from? Production Ag Less than 2% of the U.S. population is directly involved in production agriculture.
  • 20. The Human Animal-Bond: What is our orientation?
  • 21. The Human Animal-Bond: What is our orientation?
  • 22. The Human Animal-Bond: What is our orientation?
  • 23. The Three Rights: Food, Choice, Sustainability Choice, a consumer right
  • 24. ICAS: Lifestyle buyer The Three Rights: Food, Choice, Sustainability
  • 25. The Three Rights: Food, Choice, Sustainability Nestle Chairman Skeptical of Organic Food Growth • “You have to be rational. There’s no way you can support life on earth if you go straight from farm to table.” • “It sounds good. It is good.” But, “it’s a privilege. We also have to think of the world food supply.” • “Bio” products have 30% less yield than normal agriculture and wouldn’t allow us to feed the world today.” Peter Brabeck-Letmathe, Nestle Chairman Source: Fast Company, Aug 21st, 2011;
  • 26. The Three Rights: Food, Choice, Sustainability • Historically major food producer and exporter • Past decade EU policies limited tech access, resulting in… Case study: U.K. 389% Meat imports2 71% Farm incomes1 (1995-2001) Lost farmers and farm workers1 (1998-2001) 60,000 132% Dairy imports2
  • 27. The Three Rights: Food, Choice, Sustainability Sustainability, environmentally right
  • 28. The Three Rights: Food, Choice, Sustainability “To feed 9 billion people and maintain the planet, we must freeze the footprint of food.”1 – Dr. Jason Clay, World Wildlife Fund Thought leader on sustainability
  • 29. The Three Rights: Food, Choice, Sustainability • Each pound of beef produced in the U.S. today requires – 14% less water1 – 34% less land1 Beef production & efficiency 34% less per pound of beef than in 1977 1977 2007
  • 30. The Three Rights: Food, Choice, Sustainability • Compared to 1944, for every gallon of milk today cows generate: –63% smaller carbon footprint1 Milk production & efficiency 63% less per gallon of milk than in 1944 1944 2007
  • 31. The Three Rights: Food, Choice, Sustainability The Benefits of Technology 60 Years, 250%+ Output, Same Input
  • 32. The Three Rights: Food, Choice, Sustainability The Future of Technology • To freeze the food print of livestock, production new technology will: – improve animal welfare – prevent and control disease – improve nutrient utilization in the animal – enable improved nutrient digestibility in livestock • This new technology results in improved animal productivity, which reduces the environmental impact of livestock production
  • 33. The Three Rights: Food, Choice, Sustainability Technology equals safe, affordable and abundant food Elanco/Lilly 35,000 employees: Pride and Engagement • 100,000 families • 10,000 days • Home city: child-free hunger Food 500: Attempt to influence Innovate!! One Company’s Commitment Our Message Our Target Our #1 PriorityOur Team Together we are making progress Vision: Food and companionship enriching life
  • 34. The Three Rights: Food, Choice, Sustainability Time For Action The Three Rights: Food, Choice, Sustainability 1. Choice must reign Globally, for the 99%! –Taste, Cost, Nutrition are Most Critical 2. We can’t over react to the fringe (1%?) 3. Technology enables 3 rights – food, choice, and sustainability 4. Let the regulatory bodies make the ultimate safety and market access decision. 5. We must influence the “500” – Leadership, collaboration, protecting choice
  • 35. The Three Rights: Food, Choice, Sustainability Join the Dialogue
  • 36. The Three Rights: Food, Choice, Sustainability Thank You!! Making safe, affordable & abundant food a global reality