TRUFFLE MEDIA NETWORKS SPONSORED CONTENT
PODCASTING: MEDIA’S NEW CREAM
by Raylee St. Onge, Truffle Media Networks Community Coordinator
Editor’s Note: This is the second in a series of five articles greater than those from the previous January, demonstrat-
sponsored by Truffle Media Networks highlighting real world ing this medium’s explosive growth.
podcasting insights and best practices. Podcasting is a powerful tool. How this exciting
approach is used should be determined by business objec-
tives, total marketing mix, and resources available to invest.
s a marketing professional trying to reach your
A Podcasting fits easily into product launch campaigns, on-
diverse and geographically scattered dairy target
going customer education initiatives, and any marketing
audience, you have both opportunities and chal-
effort that helps you create long-term relationships.
lenges. The opportunities come from the limited size and
clear focus. Full mail boxes, cluttered desks and long
hours prevent many marketing messages from breaking
through. In today’s mobile environment, podcasting
Sponsors received over 169,000
offers the ideal solution to help meet your marketing
objectives.
quality impressions in 2007.
CREATE THE CONVERSATION
Podcasting is the innovative and widely accepted deliv-
LEARN MORE ABOUT PODCASTING
ery medium that transcends traditional media like news-
Truffle Media Networks offers a number of ways for mar-
paper, radio, and television. Enabled by broadband tech-
keting professionals to learn more about podcasting. You
nology, audio and video content are quickly and easily
can join an online conversation with your peers, includ-
transmitted to a subscriber’s computer. The subscriber
ing current sponsors like Elanco and Mycogen, through
can either review the content at their computer or transfer
“Ag Media Conversations,” a podcast designed specifi-
it to a portable media device like the popular iPod for
cally for those who want to integrate podcasting into
review when and where they choose. Podcasting enables
their media mix. Go to www.TruffleMedia.com for access to
marketers to share product and company stories more
this helpful program.
dynamically. Marketing professionals are discovering it’s
Truffle also offers sponsorship trial packages that
a new land of milk and honey, rich with loyal customers.
allow you to experience podcasting on a limited basis and
see how it works for your business. These packages are
customized, with built-in metrics, based on your specific
“By promoting DairyCast, I am objectives. For more information on beginning a podcast-
promoting a fast and easy way ing experience contact Aaron Gilbertie at 317/690-7097
for more information. AM
to stay up on today’s topics.”
DairyCast is a registered trademark. iPod is a trademark of
— Ryan Millett, Elanco
Apple Inc.
“I see podcasting as another way for me to help
supply my customers with information,” asserts Ryan
Millett, Elanco, Dairy Business Unit. “By promoting
DairyCast, I am promoting a fast and easy way to stay up
on today’s topics. My customers are covering larger terri-
tories and thus have more windshield time. Anything I
can do to help keep them informed of the industry
around them is a bonus and DairyCast is that bonus.”
DairyCast is one of five agricultural podcasting pro-
grams offered by Truffle Media Networks. During 2007,
DairyCast produced 126 episodes and covered 13 major
dairy industry events which resulted in over 37,000
downloads. Through an integrated DairyCast campaign
that included podcast billboards, community e-mails, and
Web site ads, sponsors received over 169,000 quality
impressions. Downloads in December 2007 were six times