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For the 2011 Agvocacy 2.0 conference in Nashville, TN, USA. Hashtag #ACFC11

For the 2011 Agvocacy 2.0 conference in Nashville, TN, USA. Hashtag #ACFC11

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Advanced Twitter Twitter Presentation Transcript

  • 1. Advanced Twitter http://TruffleMedia.com/home/content/advance-twitterSunday, August 21, 2011
  • 2. Advanced?Sunday, August 21, 2011
  • 3. Advanced here means that Twitter is being used in a fashion beyond just casual tweets, retweeting, responding, or reading others tweets. Advanced twitter means getting into a pattern of use with a purpose or goal.Sunday, August 21, 2011
  • 4. Location username Avatar name General user info Date Metrics Tweet client Tweet Make favorite Connections Added value info from tweet Added value info from tweet RecommendationsSunday, August 21, 2011
  • 5. So what’s the advanced part?Sunday, August 21, 2011
  • 6. ExamplesSunday, August 21, 2011
  • 7. Original mediaSunday, August 21, 2011
  • 8. Tweet AdsSunday, August 21, 2011
  • 9. Sunday, August 21, 2011
  • 10. How? • Find interesting stuff via Alltop, SmartBrief, StumbleUpon • Write blog post, via Posterous • Auto tweet post, ObjectiveMarketer, posts new tweets once an hour.Sunday, August 21, 2011
  • 11. Why? • Drive traffic to Alltop. • Alltop pages are written up by multiple people, and then Tweets are created by multiple people. Twitter is used as a form of mini blog. • Mental model is PBS: "With PBS they have to have very interesting content so you tolerate the telephone." "For me, for Twitter, I have many interesting links so that I can promote Alltop"Sunday, August 21, 2011
  • 12. Sunday, August 21, 2011
  • 13. #the5: A daily set of reference information aimed to help you improve your life.Sunday, August 21, 2011
  • 14. How? • Find interesting stuff via friends (social) and Google alerts. • Regular, every workday at 8:30am ET • Info also shared via blog posts are created and the “Out of Date Newsletter”.Sunday, August 21, 2011
  • 15. Why? • Build the Chris Penn brand. The brand is about being an expert in digital marketing. • Drive traffic to Awaken Your Superhero information. • “I’ll let you know about 5 things that caught my eye in the morning news.”Sunday, August 21, 2011
  • 16. Sunday, August 21, 2011
  • 17. How? • Time, Topic, Hash Tag • Set format • Launch • Publish • Be consistent • Moderation tools: Twubs, Twitter, TweetDeck, HootSuite, etc...Sunday, August 21, 2011
  • 18. Why? • Build platform for similarly interested people. • Build awareness of issues. • Discover new people and ideas.Sunday, August 21, 2011
  • 19. Sunday, August 21, 2011
  • 20. How? • Twitter is the base • Analysis: ThinkUp, TwitSprout, Radian6, Wordle, KloutSunday, August 21, 2011
  • 21. Why? • Feedback from a slice of the public • Show the President is social media savvy • It’s coolSunday, August 21, 2011
  • 22. Observations • Twitter with a purpose requires a plan. • Keep focused on why analysis needs to be done. • Refine the approach. • Develop your tool set. They will come and go. http://TruffleMedia.com/home/content/advance-twitterSunday, August 21, 2011
  • 23. Contact Information TruffleMedia.com (877) 558-7833 info@TruffleMedia.com @TruffleMedia TruffleMedia.com/FacebookSunday, August 21, 2011