Advanced                                Twitter                  http://TruffleMedia.com/home/content/advance-twitterSunday...
Advanced?Sunday, August 21, 2011
Advanced here means that Twitter is being                used in a fashion beyond just casual tweets,                retwe...
Location                  username Avatar                               name                 General user info  Date      ...
So what’s the                          advanced part?Sunday, August 21, 2011
ExamplesSunday, August 21, 2011
Original    mediaSunday, August 21, 2011
Tweet                          AdsSunday, August 21, 2011
Sunday, August 21, 2011
How?                    • Find interesting stuff via Alltop, SmartBrief,                          StumbleUpon             ...
Why?      •      Drive traffic to Alltop.      •      Alltop pages are written up by multiple people, and then             ...
Sunday, August 21, 2011
#the5: A daily set of reference information aimed                          to help you improve your life.Sunday, August 21...
How?                    • Find interesting stuff via friends (social) and                          Google alerts.         ...
Why?      •      Build the Chris Penn brand. The brand is about being an             expert in digital marketing.      •  ...
Sunday, August 21, 2011
How?                    • Time, Topic, Hash Tag                    • Set format                    • Launch               ...
Why?      •      Build platform for similarly interested people.      •      Build awareness of issues.      •      Discov...
Sunday, August 21, 2011
How?                    • Twitter is the base                    • Analysis: ThinkUp, TwitSprout, Radian6,                ...
Why?      •      Feedback from a slice of the public      •      Show the President is social media savvy      •      It’s...
Observations             • Twitter with a purpose requires a plan.             • Keep focused on why analysis needs to be ...
Contact Information                          TruffleMedia.com                          (877) 558-7833                     ...
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Advanced Twitter Twitter

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For the 2011 Agvocacy 2.0 conference in Nashville, TN, USA. Hashtag #ACFC11

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Advanced Twitter Twitter

  1. 1. Advanced Twitter http://TruffleMedia.com/home/content/advance-twitterSunday, August 21, 2011
  2. 2. Advanced?Sunday, August 21, 2011
  3. 3. Advanced here means that Twitter is being used in a fashion beyond just casual tweets, retweeting, responding, or reading others tweets. Advanced twitter means getting into a pattern of use with a purpose or goal.Sunday, August 21, 2011
  4. 4. Location username Avatar name General user info Date Metrics Tweet client Tweet Make favorite Connections Added value info from tweet Added value info from tweet RecommendationsSunday, August 21, 2011
  5. 5. So what’s the advanced part?Sunday, August 21, 2011
  6. 6. ExamplesSunday, August 21, 2011
  7. 7. Original mediaSunday, August 21, 2011
  8. 8. Tweet AdsSunday, August 21, 2011
  9. 9. Sunday, August 21, 2011
  10. 10. How? • Find interesting stuff via Alltop, SmartBrief, StumbleUpon • Write blog post, via Posterous • Auto tweet post, ObjectiveMarketer, posts new tweets once an hour.Sunday, August 21, 2011
  11. 11. Why? • Drive traffic to Alltop. • Alltop pages are written up by multiple people, and then Tweets are created by multiple people. Twitter is used as a form of mini blog. • Mental model is PBS: "With PBS they have to have very interesting content so you tolerate the telephone." "For me, for Twitter, I have many interesting links so that I can promote Alltop"Sunday, August 21, 2011
  12. 12. Sunday, August 21, 2011
  13. 13. #the5: A daily set of reference information aimed to help you improve your life.Sunday, August 21, 2011
  14. 14. How? • Find interesting stuff via friends (social) and Google alerts. • Regular, every workday at 8:30am ET • Info also shared via blog posts are created and the “Out of Date Newsletter”.Sunday, August 21, 2011
  15. 15. Why? • Build the Chris Penn brand. The brand is about being an expert in digital marketing. • Drive traffic to Awaken Your Superhero information. • “I’ll let you know about 5 things that caught my eye in the morning news.”Sunday, August 21, 2011
  16. 16. Sunday, August 21, 2011
  17. 17. How? • Time, Topic, Hash Tag • Set format • Launch • Publish • Be consistent • Moderation tools: Twubs, Twitter, TweetDeck, HootSuite, etc...Sunday, August 21, 2011
  18. 18. Why? • Build platform for similarly interested people. • Build awareness of issues. • Discover new people and ideas.Sunday, August 21, 2011
  19. 19. Sunday, August 21, 2011
  20. 20. How? • Twitter is the base • Analysis: ThinkUp, TwitSprout, Radian6, Wordle, KloutSunday, August 21, 2011
  21. 21. Why? • Feedback from a slice of the public • Show the President is social media savvy • It’s coolSunday, August 21, 2011
  22. 22. Observations • Twitter with a purpose requires a plan. • Keep focused on why analysis needs to be done. • Refine the approach. • Develop your tool set. They will come and go. http://TruffleMedia.com/home/content/advance-twitterSunday, August 21, 2011
  23. 23. Contact Information TruffleMedia.com (877) 558-7833 info@TruffleMedia.com @TruffleMedia TruffleMedia.com/FacebookSunday, August 21, 2011
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