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2012 Real Farmers Real Food, Celebrating Tradition and Technology
2012 Real Farmers Real Food, Celebrating Tradition and Technology
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2012 Real Farmers Real Food, Celebrating Tradition and Technology

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Program from the Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA. …

Program from the Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2012-aaa-real-farmers-real-food

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  • 1. Wednesday, May 2, 2012 7:00 a.m. Breakfast 8:00 a.m. Welcome From the Alliance Kay Johnson Smith, Alliance President and CEO Tom Brand, National Association of Farm Broadcasting Executive Director and Summit Moderator 8:15 a.m. Agriculture Outlook in 2012 and Beyond USDA Secretary Tom Vilsack* 9:15 a.m. Lessons Learned From Europe – Regulatory Burdens and Activist Influence Mike Sheldon, Greenway Farms Limited Managing Director and BPEX Member 10:15 a.m. Break 10:30 a.m. Agriculture’s Voice in Today’s Media Helena Bottemiller, Food Safety News Washington Correspondent Janie Gabbett, Meatingplace Executive Editor 12:00 Luncheon – Recognition of Alliance Leaders 1:15 p.m. Bridging the Divide, Finding Common Ground Chris Herr, PennAg Industries Association Executive Vice President Mike Platt, Indiana Pork Association Executive Director 2:15 p.m. The Cost of Increased Regulation to Producers and Consumers Andre Williamson, Agralytica Senior Consultant 2:45 p.m. Break 3:00 p.m. Communicating Shared Values Across the Food Chain TBD 4:00 p.m. Closing the Trust Gap Shelly Kramer, V3 Integrated Marketing CEO 5:30 pm 25th Anniversary Reception Thursday, May 3, 2012
  • 2. 7:00 a.m. Breakfast 8:00 a.m. Welcome – Strengthening the Bond Tom Steever, National Association of Farm Broadcasting President 8:30 a.m. Protecting Farmers’ Rights at the State Level Representative Annette Sweeney, Iowa General Assembly Representative Sue Wallis, Wyoming State Legislature 9:30 a.m. Authentically Agriculture Michele Payn-Knoper, Cause Matters Corp. 10:15 a.m. Break 10:30 a.m. How to Talk to Normal People (About Science) Shawn Lawrence Otto, author of Fool Me Twice: Fighting the Assault on Science in America and cofounder of ScienceDebate.org 11:30 a.m. Closing - Celebrating the Miracle of Modern Food Production Chris Ashworth, DVM, Alliance Chairman * denotes awaiting confirmation Thursday, May 3, 2012 – Adjunct Workshop 12 p.m. 1 p.m. 1:00 p.m. 1:15 p.m. 2:00 p.m. 2:45 p.m. 3:45 p.m. 4:30 p.m. Box Lunch Legal Workshop – Strategic Responses to Growing Challenges Summary of Legal Tactics Used Against Agriculture When Activists Come Calling - Know Your Rights Opportunities to Unite Case Studies and Response Strategies Q/A with Legal Professionals Adjourn Workshop requires separate $50 registration. Tentative Schedule – Updated April 9

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