Digital Technology:                           You Can’t Do It All.                            But How Do You              ...
Truffle Media          Ned Arthur, Director of Sales and           Content Development          John Blue, Chief of       ...
Thanks to Indiana Farm Bureau for         the opportunity to provide you            information you can use.Saturday, Janu...
Reminder to use                             #IFBYF13                              hashtag!Saturday, January 26, 13
1793 The Pennsylvania Evening Post becomes Americasfirst daily newspaper.1851 Selling for a penny a copy, the New York Time...
1995 The American Reporter first daily newspaper on Internet  2004 Podcasting started  2004 Facebook launched  2005 YouTube...
LandscapeSaturday, January 26, 13
Write down as many                           things as you can:                           What are the things             ...
Saturday, January 26, 13
Saturday, January 26, 13
Who is involved in         Agriculture Media?Saturday, January 26, 13
78+	  Ag	  agencies                  70+	  Ag	  associa/ons                  160+	  Ag	  focused	  companies              ...
Print    Association                           Company    AgencySaturday, January 26, 13
Saturday, January 26, 13
Number of farmsSaturday, January 26, 13
Relative farm population segments                      http://agtoday.us/us-farmer-subgroups-info-2011         http://www....
Relative farm revenue size                    http://agtoday.us/us-farmer-subgroups-info-2011       http://www.census.gov/...
Farms, Land in Farms, and Livestock Operations 2011 Summary     http://usda01.library.cornell.edu/usda/current/FarmLandIn/...
Saturday, January 26, 13
Pictures via Twitter: Lower Dairy Farm, Tracy Zeorian, Ryan froman, Marilena Barbera,                Jennifer Dewey, Chad ...
Saturday, January 26, 13
Saturday, January 26, 13
TrendsSaturday, January 26, 13
Pinterest has strong Interest                                                  Data fromSaturday, January 26, 13
Over 300 million                  visits per month to                  Tumblr based sites                                 ...
Saturday, January 26, 13
Trends       Sept, 2012, 1.3 Million Android activations per day!                 (Feb, 2012, 850,000 Android activations ...
No       smartphone              Android     iPhone    Blackberry          35%                   31%          22%        7...
With limited resources?Saturday, January 26, 13
Here are some key steps                                   Identify                                    Learn               ...
1) IdentifySaturday, January 26, 13
Saturday, January 26, 13
Saturday, January 26, 13
Other ways to discover what is                           coming?Saturday, January 26, 13
Other ways to discover what is                               coming?                                http://www.pewresearch...
How do I discover what is coming?Saturday, January 26, 13
2) Learn and Discover                              Example:                              AgricultureSaturday, January 26, 13
Example: BSE, smoke                              and fire analogy.                           http://agtoday.us/bse-social-...
Example: BSE, smoke                              and fire analogy.                           http://agtoday.us/bse-social-...
3) Triage                           Remember: you cant do it all!Saturday, January 26, 13
4) ImplementSaturday, January 26, 13
Start to understand the return on investment                calculations. What metrics need to be collected. How          ...
A great resource on                           understanding ROI in                           marketing is in              ...
5) ReviewSaturday, January 26, 13
Remember:                            Identify                             Learn                             Triage        ...
Saturday, January 26, 13
Some examplesSaturday, January 26, 13
Search networksSaturday, January 26, 13
Arlan subscribes to these                                          Arlan is on these lists                           Find ...
Arlan subscribes to these                                          Arlan is on these lists                           Find ...
Twitter Chat Schedule - Google Docs                           http://agtoday.us/twitter-chat-listSaturday, January 26, 13
Twitter as a discussion place                                 Twitter chats as a source to listen and                     ...
Find a safe place to have conversationsSaturday, January 26, 13
Saturday, January 26, 13
Now What?                                   Deciding what to do...                                   Too many places, not ...
Take aways              Develop a way to stay connected to trends in              technology, media, and journalism.      ...
Write down as many                             things as you can:                             What are the things         ...
Truffle Media                            Some #AgNerd /                              #Technology                          ...
“For my dairy herd records,                           Evernote is a couple hundred dollars                           cheap...
"I needed something where I                           put the miles on it (not used)                           and lights ...
"We need Otter Boxes                           because we will run over the                           phone with the tract...
“Google calendar for scheduling employees.”      Carrie Chestnut MessSaturday, January 26, 13
“JD Link is their telematics system.                           Of course they want a monthly fee                          ...
"Dropbox to communicate between iPad & PC"                           Carolyn OlsonSaturday, January 26, 13
Saturday, January 26, 13
"The iPhone lets me do pretty                           much everything I need to do                           for work an...
Truffle Media                           Questions?Saturday, January 26, 13
Saturday, January 26, 13
Contact Information                           TruffleMedia.com                           (877) 558-7833                   ...
Truffle Media          Ned Arthur, Director of Sales and           Content Development          John Blue, Chief of       ...
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John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

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Digital Technology: You Can't Do It All. But How Do You Get Through It? - John Blue, from the 2013 Indiana Farm Bureau Young Farmers Leadership Conference, January 26, 2013, Indianapolis, Indiana, USA.

This presentation will provide actionable information and resources to farmers and ranchers looking to determine the value of digital tools, learn when to stop using one tool and start using another, and discover how people are connecting in digital spaces.

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John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

  1. 1. Digital Technology: You Can’t Do It All. But How Do You Get Through It?Saturday, January 26, 13
  2. 2. Truffle Media Ned Arthur, Director of Sales and Content Development John Blue, Chief of Community CreationSaturday, January 26, 13
  3. 3. Thanks to Indiana Farm Bureau for the opportunity to provide you information you can use.Saturday, January 26, 13
  4. 4. Reminder to use #IFBYF13 hashtag!Saturday, January 26, 13
  5. 5. 1793 The Pennsylvania Evening Post becomes Americasfirst daily newspaper.1851 Selling for a penny a copy, the New York Timesdebuts.1885 William Dempster Hoard wrote his issue of a "journaldevoted to dairy farming.1962 Agri-Marketing magazine started1984 United States newspaper circulation peaks at 63million people 191 YearsSaturday, January 26, 13
  6. 6. 1995 The American Reporter first daily newspaper on Internet 2004 Podcasting started 2004 Facebook launched 2005 YouTube launched 2006 Twitter launched 2010 Facebook passed 63 million US people 15 YearsSaturday, January 26, 13
  7. 7. LandscapeSaturday, January 26, 13
  8. 8. Write down as many things as you can: What are the things you take for granted about technology today.Saturday, January 26, 13
  9. 9. Saturday, January 26, 13
  10. 10. Saturday, January 26, 13
  11. 11. Who is involved in Agriculture Media?Saturday, January 26, 13
  12. 12. 78+  Ag  agencies 70+  Ag  associa/ons 160+  Ag  focused  companies 232+  Ag  focused  print  media http://www.agrimarketing.com/Saturday, January 26, 13
  13. 13. Print Association Company AgencySaturday, January 26, 13
  14. 14. Saturday, January 26, 13
  15. 15. Number of farmsSaturday, January 26, 13
  16. 16. Relative farm population segments http://agtoday.us/us-farmer-subgroups-info-2011 http://www.census.gov/compendia/statab/2012/tables/12s0823.pdfSaturday, January 26, 13
  17. 17. Relative farm revenue size http://agtoday.us/us-farmer-subgroups-info-2011 http://www.census.gov/compendia/statab/2012/tables/12s0823.pdfSaturday, January 26, 13
  18. 18. Farms, Land in Farms, and Livestock Operations 2011 Summary http://usda01.library.cornell.edu/usda/current/FarmLandIn/FarmLandIn-02-17-2012.pdfSaturday, January 26, 13
  19. 19. Saturday, January 26, 13
  20. 20. Pictures via Twitter: Lower Dairy Farm, Tracy Zeorian, Ryan froman, Marilena Barbera, Jennifer Dewey, Chad Ingels, Susie J Kirkham, Suderman Bros, sean harmon, McGregor Farms, Zach Watson, Philip Brigham, John Pawsey, Brenda Kirsch, Tried&True, Bryan Avison, James LaneSaturday, January 26, 13
  21. 21. Saturday, January 26, 13
  22. 22. Saturday, January 26, 13
  23. 23. TrendsSaturday, January 26, 13
  24. 24. Pinterest has strong Interest Data fromSaturday, January 26, 13
  25. 25. Over 300 million visits per month to Tumblr based sites Data fromSaturday, January 26, 13
  26. 26. Saturday, January 26, 13
  27. 27. Trends Sept, 2012, 1.3 Million Android activations per day! (Feb, 2012, 850,000 Android activations per day!)Saturday, January 26, 13
  28. 28. No smartphone Android iPhone Blackberry 35% 31% 22% 7% 2012 Survey of farmer smart phone useSaturday, January 26, 13
  29. 29. With limited resources?Saturday, January 26, 13
  30. 30. Here are some key steps Identify Learn Triage Implement ReviewSaturday, January 26, 13
  31. 31. 1) IdentifySaturday, January 26, 13
  32. 32. Saturday, January 26, 13
  33. 33. Saturday, January 26, 13
  34. 34. Other ways to discover what is coming?Saturday, January 26, 13
  35. 35. Other ways to discover what is coming? http://www.pewresearch.org/ http://www.knightfoundation.org/grants/Saturday, January 26, 13
  36. 36. How do I discover what is coming?Saturday, January 26, 13
  37. 37. 2) Learn and Discover Example: AgricultureSaturday, January 26, 13
  38. 38. Example: BSE, smoke and fire analogy. http://agtoday.us/bse-social-media-in-actionSaturday, January 26, 13
  39. 39. Example: BSE, smoke and fire analogy. http://agtoday.us/bse-social-media-in-actionSaturday, January 26, 13
  40. 40. 3) Triage Remember: you cant do it all!Saturday, January 26, 13
  41. 41. 4) ImplementSaturday, January 26, 13
  42. 42. Start to understand the return on investment calculations. What metrics need to be collected. How will you know using a service or process will pay off?Saturday, January 26, 13
  43. 43. A great resource on understanding ROI in marketing is in Marketing White Belt by Christopher S. Penn, http://agtoday.us/ marketing-white-belt (affiliate link).Saturday, January 26, 13
  44. 44. 5) ReviewSaturday, January 26, 13
  45. 45. Remember: Identify Learn Triage Implement ReviewSaturday, January 26, 13
  46. 46. Saturday, January 26, 13
  47. 47. Some examplesSaturday, January 26, 13
  48. 48. Search networksSaturday, January 26, 13
  49. 49. Arlan subscribes to these Arlan is on these lists Find interesting peopleSaturday, January 26, 13
  50. 50. Arlan subscribes to these Arlan is on these lists Find interesting peopleSaturday, January 26, 13
  51. 51. Twitter Chat Schedule - Google Docs http://agtoday.us/twitter-chat-listSaturday, January 26, 13
  52. 52. Twitter as a discussion place Twitter chats as a source to listen and connect. Google “twitter chat schedule” or see http://agtoday.us/schedule-twitter-chats A sample of ag focused hash tags: #agchat #farm #ag #plant12 #harvest12 #nppcwpx #agmedia More hashtags at http://agtoday.us/more-twitter-hashtagsSaturday, January 26, 13
  53. 53. Find a safe place to have conversationsSaturday, January 26, 13
  54. 54. Saturday, January 26, 13
  55. 55. Now What? Deciding what to do... Too many places, not enough time. There will always be more information and tools than you can use. You must limit, cut out, focus on a few to really reach your goals.Saturday, January 26, 13
  56. 56. Take aways Develop a way to stay connected to trends in technology, media, and journalism. Take advantage of opportunities to try out new approaches to discover, editing, and publishing. Implement with measurable goals in mind. Regularly review with those measures and goals.Saturday, January 26, 13
  57. 57. Write down as many things as you can: What are the things you take for granted about technology today. What did you write down?Saturday, January 26, 13
  58. 58. Truffle Media Some #AgNerd / #Technology recommendations from other farmersSaturday, January 26, 13
  59. 59. “For my dairy herd records, Evernote is a couple hundred dollars cheaper than a mobile app designed specifically for that purpose, and is adequate for a herd our size.” Nathan KringleSaturday, January 26, 13
  60. 60. "I needed something where I put the miles on it (not used) and lights that allow me to see better" Dallas FosterSaturday, January 26, 13
  61. 61. "We need Otter Boxes because we will run over the phone with the tractor at least once" Emily ZweberSaturday, January 26, 13
  62. 62. “Google calendar for scheduling employees.” Carrie Chestnut MessSaturday, January 26, 13
  63. 63. “JD Link is their telematics system. Of course they want a monthly fee but JD Apex has the ability to input costs and then you can create a profit map just like a yield map. I think there would be some very interesting data to mine there." Brian ScottSaturday, January 26, 13
  64. 64. "Dropbox to communicate between iPad & PC" Carolyn OlsonSaturday, January 26, 13
  65. 65. Saturday, January 26, 13
  66. 66. "The iPhone lets me do pretty much everything I need to do for work and home" Meggie FosterSaturday, January 26, 13
  67. 67. Truffle Media Questions?Saturday, January 26, 13
  68. 68. Saturday, January 26, 13
  69. 69. Contact Information TruffleMedia.com (877) 558-7833 info@TruffleMedia.com @TruffleMedia TruffleMedia.com/FacebookSaturday, January 26, 13
  70. 70. Truffle Media Ned Arthur, Director of Sales and Content Development John Blue, Chief of Community CreationSaturday, January 26, 13
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