John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?
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John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

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Digital Technology: You Can't Do It All. But How Do You Get Through It? - John Blue, from the 2013 Indiana Farm Bureau Young Farmers Leadership Conference, January 26, 2013, Indianapolis, Indiana, ...

Digital Technology: You Can't Do It All. But How Do You Get Through It? - John Blue, from the 2013 Indiana Farm Bureau Young Farmers Leadership Conference, January 26, 2013, Indianapolis, Indiana, USA.

This presentation will provide actionable information and resources to farmers and ranchers looking to determine the value of digital tools, learn when to stop using one tool and start using another, and discover how people are connecting in digital spaces.

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John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It? Presentation Transcript

  • 1. Digital Technology: You Can’t Do It All. But How Do You Get Through It?Saturday, January 26, 13
  • 2. Truffle Media Ned Arthur, Director of Sales and Content Development John Blue, Chief of Community CreationSaturday, January 26, 13
  • 3. Thanks to Indiana Farm Bureau for the opportunity to provide you information you can use.Saturday, January 26, 13
  • 4. Reminder to use #IFBYF13 hashtag!Saturday, January 26, 13
  • 5. 1793 The Pennsylvania Evening Post becomes Americasfirst daily newspaper.1851 Selling for a penny a copy, the New York Timesdebuts.1885 William Dempster Hoard wrote his issue of a "journaldevoted to dairy farming.1962 Agri-Marketing magazine started1984 United States newspaper circulation peaks at 63million people 191 YearsSaturday, January 26, 13
  • 6. 1995 The American Reporter first daily newspaper on Internet 2004 Podcasting started 2004 Facebook launched 2005 YouTube launched 2006 Twitter launched 2010 Facebook passed 63 million US people 15 YearsSaturday, January 26, 13
  • 7. LandscapeSaturday, January 26, 13
  • 8. Write down as many things as you can: What are the things you take for granted about technology today.Saturday, January 26, 13
  • 9. Saturday, January 26, 13
  • 10. Saturday, January 26, 13
  • 11. Who is involved in Agriculture Media?Saturday, January 26, 13
  • 12. 78+  Ag  agencies 70+  Ag  associa/ons 160+  Ag  focused  companies 232+  Ag  focused  print  media http://www.agrimarketing.com/Saturday, January 26, 13
  • 13. Print Association Company AgencySaturday, January 26, 13
  • 14. Saturday, January 26, 13
  • 15. Number of farmsSaturday, January 26, 13
  • 16. Relative farm population segments http://agtoday.us/us-farmer-subgroups-info-2011 http://www.census.gov/compendia/statab/2012/tables/12s0823.pdfSaturday, January 26, 13
  • 17. Relative farm revenue size http://agtoday.us/us-farmer-subgroups-info-2011 http://www.census.gov/compendia/statab/2012/tables/12s0823.pdfSaturday, January 26, 13
  • 18. Farms, Land in Farms, and Livestock Operations 2011 Summary http://usda01.library.cornell.edu/usda/current/FarmLandIn/FarmLandIn-02-17-2012.pdfSaturday, January 26, 13
  • 19. Saturday, January 26, 13
  • 20. Pictures via Twitter: Lower Dairy Farm, Tracy Zeorian, Ryan froman, Marilena Barbera, Jennifer Dewey, Chad Ingels, Susie J Kirkham, Suderman Bros, sean harmon, McGregor Farms, Zach Watson, Philip Brigham, John Pawsey, Brenda Kirsch, Tried&True, Bryan Avison, James LaneSaturday, January 26, 13
  • 21. Saturday, January 26, 13
  • 22. Saturday, January 26, 13
  • 23. TrendsSaturday, January 26, 13
  • 24. Pinterest has strong Interest Data fromSaturday, January 26, 13
  • 25. Over 300 million visits per month to Tumblr based sites Data fromSaturday, January 26, 13
  • 26. Saturday, January 26, 13
  • 27. Trends Sept, 2012, 1.3 Million Android activations per day! (Feb, 2012, 850,000 Android activations per day!)Saturday, January 26, 13
  • 28. No smartphone Android iPhone Blackberry 35% 31% 22% 7% 2012 Survey of farmer smart phone useSaturday, January 26, 13
  • 29. With limited resources?Saturday, January 26, 13
  • 30. Here are some key steps Identify Learn Triage Implement ReviewSaturday, January 26, 13
  • 31. 1) IdentifySaturday, January 26, 13
  • 32. Saturday, January 26, 13
  • 33. Saturday, January 26, 13
  • 34. Other ways to discover what is coming?Saturday, January 26, 13
  • 35. Other ways to discover what is coming? http://www.pewresearch.org/ http://www.knightfoundation.org/grants/Saturday, January 26, 13
  • 36. How do I discover what is coming?Saturday, January 26, 13
  • 37. 2) Learn and Discover Example: AgricultureSaturday, January 26, 13
  • 38. Example: BSE, smoke and fire analogy. http://agtoday.us/bse-social-media-in-actionSaturday, January 26, 13
  • 39. Example: BSE, smoke and fire analogy. http://agtoday.us/bse-social-media-in-actionSaturday, January 26, 13
  • 40. 3) Triage Remember: you cant do it all!Saturday, January 26, 13
  • 41. 4) ImplementSaturday, January 26, 13
  • 42. Start to understand the return on investment calculations. What metrics need to be collected. How will you know using a service or process will pay off?Saturday, January 26, 13
  • 43. A great resource on understanding ROI in marketing is in Marketing White Belt by Christopher S. Penn, http://agtoday.us/ marketing-white-belt (affiliate link).Saturday, January 26, 13
  • 44. 5) ReviewSaturday, January 26, 13
  • 45. Remember: Identify Learn Triage Implement ReviewSaturday, January 26, 13
  • 46. Saturday, January 26, 13
  • 47. Some examplesSaturday, January 26, 13
  • 48. Search networksSaturday, January 26, 13
  • 49. Arlan subscribes to these Arlan is on these lists Find interesting peopleSaturday, January 26, 13
  • 50. Arlan subscribes to these Arlan is on these lists Find interesting peopleSaturday, January 26, 13
  • 51. Twitter Chat Schedule - Google Docs http://agtoday.us/twitter-chat-listSaturday, January 26, 13
  • 52. Twitter as a discussion place Twitter chats as a source to listen and connect. Google “twitter chat schedule” or see http://agtoday.us/schedule-twitter-chats A sample of ag focused hash tags: #agchat #farm #ag #plant12 #harvest12 #nppcwpx #agmedia More hashtags at http://agtoday.us/more-twitter-hashtagsSaturday, January 26, 13
  • 53. Find a safe place to have conversationsSaturday, January 26, 13
  • 54. Saturday, January 26, 13
  • 55. Now What? Deciding what to do... Too many places, not enough time. There will always be more information and tools than you can use. You must limit, cut out, focus on a few to really reach your goals.Saturday, January 26, 13
  • 56. Take aways Develop a way to stay connected to trends in technology, media, and journalism. Take advantage of opportunities to try out new approaches to discover, editing, and publishing. Implement with measurable goals in mind. Regularly review with those measures and goals.Saturday, January 26, 13
  • 57. Write down as many things as you can: What are the things you take for granted about technology today. What did you write down?Saturday, January 26, 13
  • 58. Truffle Media Some #AgNerd / #Technology recommendations from other farmersSaturday, January 26, 13
  • 59. “For my dairy herd records, Evernote is a couple hundred dollars cheaper than a mobile app designed specifically for that purpose, and is adequate for a herd our size.” Nathan KringleSaturday, January 26, 13
  • 60. "I needed something where I put the miles on it (not used) and lights that allow me to see better" Dallas FosterSaturday, January 26, 13
  • 61. "We need Otter Boxes because we will run over the phone with the tractor at least once" Emily ZweberSaturday, January 26, 13
  • 62. “Google calendar for scheduling employees.” Carrie Chestnut MessSaturday, January 26, 13
  • 63. “JD Link is their telematics system. Of course they want a monthly fee but JD Apex has the ability to input costs and then you can create a profit map just like a yield map. I think there would be some very interesting data to mine there." Brian ScottSaturday, January 26, 13
  • 64. "Dropbox to communicate between iPad & PC" Carolyn OlsonSaturday, January 26, 13
  • 65. Saturday, January 26, 13
  • 66. "The iPhone lets me do pretty much everything I need to do for work and home" Meggie FosterSaturday, January 26, 13
  • 67. Truffle Media Questions?Saturday, January 26, 13
  • 68. Saturday, January 26, 13
  • 69. Contact Information TruffleMedia.com (877) 558-7833 info@TruffleMedia.com @TruffleMedia TruffleMedia.com/FacebookSaturday, January 26, 13
  • 70. Truffle Media Ned Arthur, Director of Sales and Content Development John Blue, Chief of Community CreationSaturday, January 26, 13