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14 - 15 March 2011 Crowne Plaza Hotel, Kuala Lumpur
Category Management Asia
• Developing your category strategy to pene...
2
Registration & coffee
Welcoming address from the chairperson
Plenary One - Virtual retail shopping: Analysing the potent...
3
Registration & coffee
Welcoming address from the chairperson
Session One - Category leadership: The underlying factors o...
4
REGISTER NOW
Dillon Yong
Tel: +603 2711 0701
Fax: +603 2711 0703
Email: dillony@trueventus.com
EXHIBITION OPPORTUNITIES
...
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Category Management Asia

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This 2-day conference will feature top industry speakers who will provide the insights and practical approaches toward formulating a successful category management practice in organization. Strategically developed for professionals who are involved in Category Management, Shopper Marketing and Consumer Marketing, this event is the step forward in moving towards a greater height.

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Category Management Asia

  1. 1. 1 14 - 15 March 2011 Crowne Plaza Hotel, Kuala Lumpur Category Management Asia • Developing your category strategy to penetrate sales and drive more value • Featuring case studies from industry leading companies as they share their approach and success in driving category innovation that generates joint-value • Understanding the physiological and psychological purchasing process in-store • Gaining practical shopper insights and ascertaining the role of shopper marketing in devising strategies • Discovering the factor that changes the shopping behavior during unpredictable times • Driving certain categories with effective marketing strategies KEY BENEFITS Constant changes in shopper and consumer behaviour has affected the retail and manufacturing industry altogether and brought forward the importance of Category Management and Shopper Marketing. This concept has benefited the consumer through improved product assortment, reduced out-of stocks, lower prices and ease of shopping. Successful collaboration between retailers and manufacturers or suppliers has improved the effectiveness and efficiency of demand and supply chain management. A joint focus marketing effort has brought together an evolution in the business and drive longer-term profit and unlimited growth. Making accurate judgement on consumer buying patterns of a particular category became so important for companies to gain competitive edge and market share that effort has already begun in the search of the path in growing category leader to drive towards success. This 2-day conference will feature top industry speakers who will provide the insights and practical approaches toward formulating a successful category management practice in organization. Strategically developed for professionals who are involved in Category Management, Shopper Marketing and Consumer Marketing, this event is the step forward in moving towards a greater height. “The millions of dollars spent on developing, launching and promoting a new product are wasted if it is out of stock, or in the wrong place on the fixture - yet 20% to 30% of shoppers leave the store wanting to buy one more item because it was out of stock, the store did not have the preferred size or the shopper could not find the item. In light of these facts it is no surprise that well over 90% of retailers and suppliers consider Space & Category Management as a critically important business issue.” WHY YOU CANNOT MISS THIS EVENT Follow us on FEATURING INTERNATIONAL CASE-STUDY PRESENTATION BY: Mike Ross Director of Global Category Management & Shopper Insights Kellogg Company (USA) OTHER FEATURED SPEAKERS INCLUDE: Luciano Bagnobianchi Managing Director Bata Alina Serban Category Marketing Director - Consumer Health Care Asia-Pacific Sanofi-Aventis Siddharth Banerjee Regional Marketing Director - Category Development Unilever Corey Yeo Consumer & Marketing Insight Director Scent & Care Asia Pacific Symrise A leading European supplier in flavors sector Sangram Sinha Customer Development Director THP Group A leading Asian Group in drinks, instant food and plastic packaging Ananda Putri Senior Category Marketing Manager– South East Asia Adidas Matthew Muir National Account Manager Treasury Wine Estates Subsidiary of Foster’s Group Kafir Chen Sales & Customer Operations Director Nike Banjo Castillo Regional Customer Category Manager for Personal Care Unilever Rajdev Narula Senior Director, Emerging Markets (Trade Shopper Marketing & Category Management) Philips Consumer Lifestyle Lyle Joseph A. Morrell Director - Health Business Unit Watsons Personal Care Stores Arup Pal Director Marketing and Operations Apeejay Surrendra Group Ho Mun Hao Marketing Director GCH Retail - Dairy Farm The holding company of Giant, Guardian, Cold Storage business in Malaysia Loh Kean Leong General Manager Fuji Xerox Pankaj Sinha Head -Market Execution & Sales Capability Coca-Cola Bottlers Book and Pay by 20 Dec 2010 - USD 1495, save USD 500 per delegate
  2. 2. 2 Registration & coffee Welcoming address from the chairperson Plenary One - Virtual retail shopping: Analysing the potential of online sales in Asia • E-Retailing Management: Tackling the next generation of shoppers • Analysing the online consumer’s behaviour and spending power • Studying category of products that are most likely to be purchased via online • Evaluating the current online retail market share in Asia Mike Ross Director of Global Category Management & Shopper Insights Kellogg Company Plenary Two - Innovation and market development in traditional trade Consumer’s concern about sustainability has rapidly improved which has resulted in most companies eyeing on developing more sustainable products. According to a recent survey by Edelmen PR, 67% of consumer will purchase a brand that supports the environment with a good cause. • Understanding shoppers and channels in traditional trade for more focused and successful innovations • Examining ways of how we can develop markets in a profitable and sustainable manner Banjo Castillo Regional Customer Category Manager for Personal Care Unilever Banjo Castillo is the Regional Customer Category Manager for Personal Care in Unilever. He sits in the Regional Category Leadership and is responsible for embedding shopper / customer-centric thinking in the assortment, merchandising, pricing and promotions of innovations. Plenary Three - Watson’s perspective: Building categories through strategic partnerships with manufacturers from the health industry • Joint assessment of category lifecycle, consumer shopping/buying behavior, space productivity, sales and margin optimization • Joint development of Planogram and category building programs to increase consumer awareness, generate interest and call to action • Continuous evaluation and sharpening of promotion and advertising effectiveness • Who and what is watsons and why partner with it Lyle Joseph A. Morrell Director - Health Business Unit Watsons Personal Care Stores Lyle Joseph A. Morrell has had extensive experience in the pharmaceutical industry. As Business Unit Head he is responsible for leading the category management group,the pharmacy operations group, the pharmacy training and recruitment group as well as the regulatory and quality assurance group. Morning Refreshments Plenary Four - Win the full battle: Category management as strategy and brands as weapons • The value of the consumer insights and perceptions • 4-step approach and roadmap of Category Management • What’s the final aim of Category Management? Alina Serban Category Marketing Director - Consumer Health Care Asia-Pacific Sanofi-Aventis Networking Luncheon Stream One FMCG Session One - Turning qualitative shopper study and analysis into profits • Analysing seasonal change of shopping behaviour and moving sales forward • Integrating predicted and observed shopper behaviour to develop effective approaches to market • Translating analysis into smart category decisions • Recommending items that are highly in-demand to retailers Siddharth Banerjee Regional Marketing Director - Category Development Unilever Session Two - Data from retailers - Thriving in a data messy environment • Data verification: Making the closest assumptions to generate data accuracy • Understanding the certain existence of data • Exploring the design technology of data sharing Afternoon Refreshments Session Three - Implementing product category segmentation to aid the strategy planning • Enhancing ease of shopping to shopper through product assortment • Utilising tangible and usable information such as core competencies and competitive advantages to make proper planning • Targeting the largest market segment, products and services to tailor fit approaches Pankaj Sinha Head -Market Execution & Sales Capability Coca-Cola Bottlers Session Four - Discovering ways to construct a shopper-centric category management structure • Combining marketing strategies and business strategies • Aligning sales, marketing and research to work towards a common goal • Engaging team work strategies for revenue growth Mike Ross Director of Global Category Management & Shopper Insights Kellogg Company End of Day One Stream Two Other Consumer Products Session One - Effectively capture data from stores and turning information to shopper insights • Analysing the practical way of handling of situation with too much data and too little information • Finding relevant source needed to make informed, timely decisions • Exploring information to generate new, micro level insight unique to further business opportunities Luciano Bagnobianchi Managing Director Bata Session Two - Driving category sales with quality data analysis • Capitalizing on consumer’s trend and obtain higher gross margins • Further driving performance in the category and redefined roles Kafir Chen Sales & Customer Operations Director Nike Afternoon Refreshments Session Three - Growing business and building brand in-store • Understanding Shoppers’Perception and Decision Making Process • Segmenting Shoppers based on their Shopping Mission • Designing Stores to Interact and Influence Shoppers to Buy Rajdev Narula Senior Director Emerging Markets Trade Shopper Marketing & Category Management Philips Consumer Lifestyle Session Four - Linking category management, shopper marketing and insights – Delivering what shoppers want timely • Improving customer retention probability with shopper insights • Developing predictive models to forecast customer’s retention probability • Detecting any frequent Shoppers that may be a retention risk • Offsetting anticipated decline in shopping behaviour with targeted offers or incentives Ananda Putri Senior Category Marketing Manager – South East Asia Adidas End of Day One Day 1 Monday 14 March 2011 Book and Pay by 20 Dec 2010 - USD 1495, save USD 500 per delegate 0830 0845 0900 0945 1030 1100 1145 1230 1400 1445 1530 1600 1645 1730 1400 1445 1530 1600 1645 1730 Register Now T: +603 2711 0701 F: +603 2711 0703 E: dillony@trueventus.com
  3. 3. 3 Registration & coffee Welcoming address from the chairperson Session One - Category leadership: The underlying factors of a successful leader • Identifying mistakes to avoid as a Category Leader • Working towards competency in developing category leadership • Accelerating change and turning marketer to growth leader Ho Mun Hao Marketing Director GCH Retail - Dairy Farm Session Two - Exploring the potential of cross category sales strategy and identifying co-promotion partners • Conducting cross category analysis and profitability evaluation • Building a future-focussed approach and broader category vision • Prioritising opportunities and category drivers Sangram Sinha Customer Development Director THP Group Morning Refreshments Session Three - Analysing the consumer spending power post global financial crisis • Asia focus: Are the consumers showing signs of greater engagement with their finances? • Forecasting the spending behaviour of consumers during economic recovery • Analysing the path of successful companies that has created more value for money for consumers via promotional campaigns Session Four - Category reinvention: Harnessing the process of change and growth • Identifying shopping and purchasing barriers • Converting existing shoppers to buying the brand • Increasing transaction size, sales, profits and brand share Arup Pal Director Marketing and Operations Apeejay Surrendra Group Networking Luncheon Session Five - Why do most new launches fail? • From brand drivers to target segment or vice versa? • The sensorial perspective to branding • Finding new consumer segment Corey Yeo Consumer & Marketing Insight Director Scent & Care Asia Pacific Symrise Session Six - Shopper centricity: Driving collaboration between retailers and suppliers to a different level • Structuring common goals between retailers and suppliers and the clearest routes for reaching them • Transforming data-driven intelligence into higher incremental sales, greater market share and more profitable shopper relationships • Exploring actions that might motivate shoppers to buy more Matthew Muir National Account Manager Treasury Wine Estates Matthew has led strategic, multi-year Space & Category transformation projects for both of Australia’s major supermarket retailers, Woolworths & Coles, as well as having held buying roles in both of these retailers. In addition, he has also completed major space management projects for other retailers, including Shell Australia and Caltex New Zealand. Afternoon Refreshments Session Seven - Case study: Success stories of top companies in implementation of category management • Exploring the factors that created the successful collaboration of P & G and Wal-Mart • What drives Europe to continuously adopt this concept? • Examining the real value of Category Management to your organisation • Category business management process - managing items that are fast moving Session Eight - What has top companies learned and fine-tuned to ensure continuous success • Investigating a greater impact of promotional strategy • Forecasting on the long term gain in a particular category • Market target conversion: Effectively converting consumer to shopper Loh Kean Leong General Manager Fuji Xerox End of Day Two Day 2 Tuesday 15 March 2011 0830 0845 0900 0945 1030 1100 1145 1230 1400 1445 1530 1615 1645 1730 Register Now T: +603 2711 0701 F: +603 2711 0703 E: dillony@trueventus.com Vice Presidents, Assistant Vice Presidents, Directors, General Managers, Heads of Department, Senior Managers, Managers and Team Leaders responsible for: • Category Management • Category Development • Shopper Marketing • Category Analyst • Consumer Insights • Customer Development • Market Research • Sales Insights / Retail • Insights / Channel Insights • Sales • Business Development • Brand and Product Marketing • Field Sales • Merchandising • Store Planning • Buyer • In-Store Promotions • Account Executive • Retail Strategy • In-Store Experience • Operations • In-Store Solutions • Customer and Consumer Marketing • Trade Promotions and Marketing Industry: • Suppliers • Manufacturers • Retailers From: • FMCG • F & B • Apparels • Luxury brands • Sporting goods • Footwear • Healthcare & Pharmaceuticals WHO SHOULD ATTEND • Success stories of top companies in CatMan’s implementation and what drives Europe to practice CatMan • Implementing product category segmentation to aid the strategy planning • Turning qualitative shopper study and analysis into profits • Exploring the importance of cross category and identifying potential co-promotion partners • Creating sustainable growth by envisioning future shopper’s requirement • Shopper Centricity: Driving collaboration between retailers and suppliers to a different level SOME OF THE CRUCIAL ISSUES THE CONFERENCE WILL FOCUS ON: Book and Pay by 20 Dec 2010 - USD 1495, save USD 500 per delegate
  4. 4. 4 REGISTER NOW Dillon Yong Tel: +603 2711 0701 Fax: +603 2711 0703 Email: dillony@trueventus.com EXHIBITION OPPORTUNITIES Limited packages are available. For further details, contact Aravind Menon Tel: +603-2711 0701 aravindm@trueventus.com TERMS & CONDITIONS 1. The course fee is inclusive of the event proceedings, materials, refreshments and lunch 2. Upon receipt of the completed registration form, invoice will be issue. Trueventus request that all payments be made within 5 working days of the invoice being issued. Full payment must be received prior to the event. Only delegates that have made full payment will be admitted to the event. 3. Substitution & cancellations policy. Should the registered delegate unable to attend, a substitute delegate is welcome at no extra charge. Written notifications of all substitutions is required 5 working days prior to the event. Trueventus contracts carry 100% full liability upon receipt of registration. Non payment does not constitute cancellation. A 50% of cancellation fee will be charged under the terms outlined below: Due to limited event seats, Trueventus agrees to reserve the seat for the client upon issuance of invoice. Upon signing of this contract, client agrees that in any case of dispute or cancellation of this contract Trueventus will not be able to mitigate its losses for any less than 50% of the total contract value. If a client does not attend the event without written notification at least 5 working days prior to the event date, he/she will be deemed as no show. Trueventus does not provide refunds for cancellations. When any cancellations are notified in writing to Trueventus 5 working days prior to the event, a credit voucher will be issued for use in future Trueventus events. 4. Trueventus will at all times seek to ensure that all efforts are made to adhere to meet the advertised package, however we reserve the right to postpone,cancel or move a venue without penalty or refunds. Trueventus is not liable for any losses or damages as a result of substitution, alteration, postponement or cancellation of speakers and / or topics and / or venue and / or the event dates. If force majeure were to occur Trueventus accepts no responsibility or liability for any loss or damage caused by events beyond their control, including, but not restricted to strikes, war, civil unrest, flight delays, fire flood, or any adverse weather conditions. 5. Upon receiving this signed booking form, you the client herby consent to Trueventus to keep your details for the use of future marketing activities carried out by Trueventus and third party organisations & partners. 6. Copyright and Intellectual Property. Any redistribution or reproduction of part or all of the contents in any form in connection to this event is prohibited without prior written consent by Trueventus. 7. Client hereby agrees that he/she exclusively authorizes Trueventus charge the credit card with details listed above for the amount provided herein; this registration form serves as a contract that is valid, binding and enforceable. He/she at any time will have no basis to claim that the payments required under this Contract are unauthorized, improper, disputed or in any way. COMPANY DETAILS Name Industry Address Postcode Country Tel Fax ATTENDEE DETAILS 1 Name Job Title Tel Email 2 Name Job Title Tel Email 3 Name Job Title Tel Email 4 Name Job Title Tel Email 5 Name Job Title Tel Email APPROVAL NB: Signatory must be authorised on behalf of contracting organisation. Name Job Title Email Tel Fax Authorising Signature COURSE FEES □ Kuala Lumpur Book and pay by 20 Dec 2010 - USD1495, save USD500 per delegate From 21 Dec 2010 - USD1995 per delegate All options inclusive of course papers, luncheon, refreshments and service charge. PAYMENT DETAILS Payment is due in 5 working days. By Signing and returning this form, you are accepting our terms and conditions. Please debit my: □ VISA □ MasterCard Card Number □□□□ □□□□ □□□□ □□□□ Security Code □□□□ Card Issuing Country: Cardholders Name Card Issuing Bank: Expiry Date / / Cardholders Signature Category Management Asia 14 - 15 March 2011 Crowne Plaza Hotel, Kuala Lumpur KL-MF01 Book and Pay by 20 Dec 2010 - USD 1495, save USD 500 per delegate

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