• Like

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Category Management Asia

  • 1,255 views
Uploaded on

This 2-day conference will feature top industry speakers who will provide the insights and practical approaches toward formulating a successful category management practice in organization. …

This 2-day conference will feature top industry speakers who will provide the insights and practical approaches toward formulating a successful category management practice in organization. Strategically developed for professionals who are involved in Category Management, Shopper Marketing and Consumer Marketing, this event is the step forward in moving towards a greater height.

www.trueventusnews.com

More in: Business , Career
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,255
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
25
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Category Management Asia14 - 15 March 2011 Crowne Plaza Hotel, Kuala Lumpur“The millions of dollars spent on developing, launching and promoting a new product are wasted if itis out of stock, or in the wrong place on the fixture - yet 20% to 30% of shoppers leave the storewanting to buy one more item because it was out of stock, the store did not have the preferred size or theshopper could not find the item. In light of these facts it is no surprise that well over 90% of retailersand suppliers consider Space & Category Management as a critically important business issue.”WHY YOU CANNOT MISS THIS EVENTConstant changes in shopper and consumer behaviour has affected the retail andmanufacturing industry altogether and brought forward the importance of CategoryManagement and Shopper Marketing. This concept has benefited the consumerthrough improved product assortment, reduced out-of stocks, lower prices andease of shopping. Successful collaboration between retailers and manufacturers or KEY BENEFITSsuppliers has improved the effectiveness and efficiency of demand and supply chainmanagement. A joint focus marketing effort has brought together an evolution in • Developing your category strategy to penetrate sales and drive more valuethe business and drive longer-term profit and unlimited growth. • Featuring case studies from industry leading companies as they share their approach and success in driving category innovation that generates joint-valueMaking accurate judgement on consumer buying patterns of a particular category • Understanding the physiological and psychological purchasing process in-storebecame so important for companies to gain competitive edge and market share • Gaining practical shopper insights and ascertaining the role of shopperthat effort has already begun in the search of the path in growing category leader marketing in devising strategiesto drive towards success. This 2-day conference will feature top industry speakers • Discovering the factor that changes the shopping behavior during unpredictablewho will provide the insights and practical approaches toward formulating a timessuccessful category management practice in organization. Strategically developed • Driving certain categories with effective marketing strategiesfor professionals who are involved in Category Management, Shopper Marketingand Consumer Marketing, this event is the step forward in moving towards a greaterheight.FEATURING INTERNATIONAL CASE-STUDY PRESENTATION BY:Mike Ross Director of Global Category Management & Shopper InsightsKellogg Company (USA)OTHER FEATURED SPEAKERS INCLUDE:Luciano Bagnobianchi Managing Director Kafir Chen Sales & Customer Operations DirectorBata NikeAlina Serban Category Marketing Director - Consumer Health Care Asia-Pacific Banjo Castillo Regional Customer Category Manager for Personal CareSanofi-Aventis UnileverSiddharth Banerjee Regional Marketing Director - Category Development Rajdev Narula Senior Director, Emerging Markets (Trade Shopper Marketing & Category Management)Unilever Philips Consumer LifestyleCorey Yeo Consumer & Marketing Insight Director Scent & Care Asia Pacific Lyle Joseph A. Morrell Director - Health Business UnitSymrise Watsons Personal Care StoresA leading European supplier in flavors sector Arup Pal Director Marketing and OperationsSangram Sinha Customer Development Director Apeejay Surrendra GroupTHP GroupA leading Asian Group in drinks, instant food and plastic packaging Ho Mun Hao Marketing Director GCH Retail - Dairy Farm The holding company of Giant, Guardian, Cold Storage business in MalaysiaAnanda Putri Senior Category Marketing Manager– South East AsiaAdidas Loh Kean Leong General Manager Fuji XeroxMatthew Muir National Account ManagerTreasury Wine Estates Pankaj Sinha Head -Market Execution & Sales CapabilitySubsidiary of Foster’s Group Coca-Cola BottlersFollow us onBook and Pay by 20 Dec 2010 - USD 1495, save USD 500 per delegate 1
  • 2. Register Now T: +603 2711 0701 F: +603 2711 0703 E: dillony@trueventus.com Day 1 Monday 14 March 20110830 Registration & coffee0845 Welcoming address from the chairperson0900 Plenary One - Virtual retail shopping: Analysing the potential of online sales in Asia • E-Retailing Management: Tackling the next generation of shoppers • Analysing the online consumer’s behaviour and spending power • Studying category of products that are most likely to be purchased via online • Evaluating the current online retail market share in Asia Mike Ross Director of Global Category Management & Shopper Insights Kellogg Company0945 Plenary Two - Innovation and market development in traditional trade Consumer’s concern about sustainability has rapidly improved which has resulted in most companies eyeing on developing more sustainable products. According to a recent survey by Edelmen PR, 67% of consumer will purchase a brand that supports the environment with a good cause. • Understanding shoppers and channels in traditional trade for more focused and successful innovations • Examining ways of how we can develop markets in a profitable and sustainable manner Banjo Castillo Regional Customer Category Manager for Personal Care Unilever Banjo Castillo is the Regional Customer Category Manager for Personal Care in Unilever. He sits in the Regional Category Leadership and is responsible for embedding shopper / customer-centric thinking in the assortment, merchandising, pricing and promotions of innovations.1030 Plenary Three - Watson’s perspective: Building categories through strategic partnerships with manufacturers from the health industry • Joint assessment of category lifecycle, consumer shopping/buying behavior, space productivity, sales and margin optimization • Joint development of Planogram and category building programs to increase consumer awareness, generate interest and call to action • Continuous evaluation and sharpening of promotion and advertising effectiveness • Who and what is watsons and why partner with it Lyle Joseph A. Morrell Director - Health Business Unit Watsons Personal Care Stores Lyle Joseph A. Morrell has had extensive experience in the pharmaceutical industry. As Business Unit Head he is responsible for leading the category management group,the pharmacy operations group, the pharmacy training and recruitment group as well as the regulatory and quality assurance group.1100 Morning Refreshments1145 Plenary Four - Win the full battle: Category management as strategy and brands as weapons • The value of the consumer insights and perceptions • 4-step approach and roadmap of Category Management • What’s the final aim of Category Management? Alina Serban Category Marketing Director - Consumer Health Care Asia-Pacific Sanofi-Aventis1230 Networking Luncheon Stream One FMCG Stream Two Other Consumer Products1400 Session One - Turning qualitative shopper study and analysis into profits 1400 Session One - Effectively capture data from stores and turning information to shopper • Analysing seasonal change of shopping behaviour and moving sales forward insights • Integrating predicted and observed shopper behaviour to develop effective • Analysing the practical way of handling of situation with too much data and too little approaches to market information • Translating analysis into smart category decisions • Finding relevant source needed to make informed, timely decisions • Recommending items that are highly in-demand to retailers • Exploring information to generate new, micro level insight unique to further business opportunities Siddharth Banerjee Regional Marketing Director - Category Development Luciano Bagnobianchi Managing Director Unilever Bata1445 Session Two - Data from retailers - Thriving in a data messy environment Session Two - Driving category sales with quality data analysis 1445 • Data verification: Making the closest assumptions to generate data accuracy • Capitalizing on consumer’s trend and obtain higher gross margins • Understanding the certain existence of data • Further driving performance in the category and redefined roles • Exploring the design technology of data sharing Kafir Chen Sales & Customer Operations Director Nike1530 Afternoon Refreshments 1530 Afternoon Refreshments1600 Session Three - Implementing product category segmentation to aid the strategy planning 1600 Session Three - Growing business and building brand in-store • Enhancing ease of shopping to shopper through product assortment • Understanding Shoppers’ Perception and Decision Making Process • Utilising tangible and usable information such as core competencies and • Segmenting Shoppers based on their Shopping Mission competitive advantages to make proper planning • Targeting the largest market segment, products and services to tailor fit approaches • Designing Stores to Interact and Influence Shoppers to Buy Pankaj Sinha Head -Market Execution & Sales Capability Rajdev Narula Senior Director Emerging Markets Trade Shopper Marketing & Category Management Coca-Cola Bottlers Philips Consumer Lifestyle1645 Session Four - Discovering ways to construct a shopper-centric category management structure 1645 Session Four - Linking category management, shopper marketing and insights • Combining marketing strategies and business strategies – Delivering what shoppers want timely • Aligning sales, marketing and research to work towards a common goal • Improving customer retention probability with shopper insights • Engaging team work strategies for revenue growth • Developing predictive models to forecast customer’s retention probability Mike Ross Director of Global Category Management & Shopper Insights • Detecting any frequent Shoppers that may be a retention risk Kellogg Company • Offsetting anticipated decline in shopping behaviour with targeted offers or incentives Ananda Putri Senior Category Marketing Manager – South East Asia1730 End of Day One Adidas 1730 End of Day One Book and Pay by 20 Dec 2010 - USD 1495, save USD 500 per delegate 2
  • 3. Register Now T: +603 2711 0701 F: +603 2711 0703 E: dillony@trueventus.com Day 2 Tuesday 15 March 20110830 Registration & coffee0845 Welcoming address from the chairperson0900 Session One - Category leadership: The underlying factors of a successful leader • Identifying mistakes to avoid as a Category Leader WHO SHOULD ATTEND • Working towards competency in developing category leadership • Accelerating change and turning marketer to growth leader Vice Presidents, Assistant Vice Presidents, Ho Mun Hao Marketing Director Directors, General Managers, Heads of Department, Senior Managers, Managers and GCH Retail - Dairy Farm Team Leaders responsible for:0945 Session Two - Exploring the potential of cross category sales strategy and identifying co-promotion partners • Category Management • Conducting cross category analysis and profitability evaluation • Category Development • Building a future-focussed approach and broader category vision • Shopper Marketing • Prioritising opportunities and category drivers • Category Analyst Sangram Sinha Customer Development Director THP Group • Consumer Insights • Customer Development1030 Morning Refreshments • Market Research1100 Session Three - Analysing the consumer spending power post global financial crisis • Sales Insights / Retail • Asia focus: Are the consumers showing signs of greater engagement with their finances? • Insights / Channel Insights • Forecasting the spending behaviour of consumers during economic recovery • Sales • Analysing the path of successful companies that has created more value for money for consumers via promotional • Business Development campaigns • Brand and Product Marketing1145 Session Four - Category reinvention: Harnessing the process of change and growth • Field Sales • Identifying shopping and purchasing barriers • Merchandising • Converting existing shoppers to buying the brand • Increasing transaction size, sales, profits and brand share • Store Planning Arup Pal Director Marketing and Operations • Buyer Apeejay Surrendra Group • In-Store Promotions • Account Executive1230 Networking Luncheon • Retail Strategy1400 Session Five - Why do most new launches fail? • In-Store Experience • From brand drivers to target segment or vice versa? • Operations • The sensorial perspective to branding • In-Store Solutions • Finding new consumer segment • Customer and Consumer Marketing Corey Yeo Consumer & Marketing Insight Director Scent & Care Asia Pacific Symrise • Trade Promotions and Marketing1445 Session Six - Shopper centricity: Driving collaboration between retailers and suppliers to a different level Industry: • Structuring common goals between retailers and suppliers and the clearest routes for reaching them • Suppliers • Transforming data-driven intelligence into higher incremental sales, greater market share and more profitable • Manufacturers shopper relationships • Retailers • Exploring actions that might motivate shoppers to buy more Matthew Muir National Account Manager Treasury Wine Estates From: Matthew has led strategic, multi-year Space & Category transformation projects for both of Australia’s major supermarket retailers, Woolworths & • FMCG Coles, as well as having held buying roles in both of these retailers. In addition, he has also completed major space management projects for other retailers, including Shell Australia and Caltex New Zealand. • F&B • Apparels1530 Afternoon Refreshments • Luxury brands1615 Session Seven - Case study: Success stories of top companies in implementation of category management • Sporting goods • Exploring the factors that created the successful collaboration of P & G and Wal-Mart • Footwear • What drives Europe to continuously adopt this concept? • Healthcare & Pharmaceuticals • Examining the real value of Category Management to your organisation • Category business management process - managing items that are fast moving1645 Session Eight - What has top companies learned and fine-tuned to ensure continuous success • Investigating a greater impact of promotional strategy • Forecasting on the long term gain in a particular category • Market target conversion: Effectively converting consumer to shopper Loh Kean Leong General Manager Fuji Xerox1730 End of Day Two SOME OF THE CRUCIAL ISSUES THE CONFERENCE WILL FOCUS ON: • Success stories of top companies in CatMan’s implementation and what drives Europe to practice CatMan • Implementing product category segmentation to aid the strategy planning • Turning qualitative shopper study and analysis into profits • Exploring the importance of cross category and identifying potential co-promotion partners • Creating sustainable growth by envisioning future shopper’s requirement • Shopper Centricity: Driving collaboration between retailers and suppliers to a different level Book and Pay by 20 Dec 2010 - USD 1495, save USD 500 per delegate 3
  • 4. Category Management Asia REGISTER NOW 14 - 15 March 2011 Crowne Plaza Hotel, Kuala Lumpur KL-MF01 Dillon Yong Tel: +603 2711 0701COMPANY DETAILS Fax: +603 2711 0703 Name Industry Email: dillony@trueventus.com Address Postcode Country EXHIBITION OPPORTUNITIES Tel Fax Limited packages are available.ATTENDEE DETAILS For further details, contact Aravind Menon 1 Name Job Title Tel: +603-2711 0701 Tel Email aravindm@trueventus.com 2 Name Job Title Tel Email TERMS & CONDITIONS 3 Name Job Title 1. The course fee is inclusive of the event proceedings, Tel Email materials, refreshments and lunch 2. Upon receipt of the completed registration form, invoice will be issue. Trueventus request that all 4 Name Job Title payments be made within 5 working days of the invoice being issued. Full payment must be received Tel Email prior to the event. Only delegates that have made full payment will be admitted to the event. 3. Substitution & cancellations policy. Should the 5 Name Job Title registered delegate unable to attend, a substitute delegate is welcome at no extra charge. Written Tel Email notifications of all substitutions is required 5 working days prior to the event. Trueventus contracts carry 100% full liability upon receipt of registration. Non payment does not constitute cancellation. AAPPROVAL 50% of cancellation fee will be charged under the terms outlined below: Due to limited event seats, NB: Signatory must be authorised on behalf of contracting organisation. Trueventus agrees to reserve the seat for the client upon issuance of invoice. Upon signing of this Name Job Title contract, client agrees that in any case of dispute or cancellation of this contract Trueventus will not be able to mitigate its losses for any less than 50% of the Email total contract value. If a client does not attend the event without written notification at least 5 working Tel Fax days prior to the event date, he/she will be deemed as no show. Trueventus does not provide refunds for Authorising Signature cancellations. When any cancellations are notified in writing to Trueventus 5 working days prior to the event, a credit voucher will be issued for use in future Trueventus events. 4. Trueventus will at all times seek to ensure that allCOURSE FEES efforts are made to adhere to meet the advertised package, however we reserve the right to □ Kuala Lumpur postpone,cancel or move a venue without penalty or refunds. Trueventus is not liable for any losses Book and pay by 20 Dec 2010 - USD1495, save USD500 per delegate or damages as a result of substitution, alteration, postponement or cancellation of speakers and / or From 21 Dec 2010 - USD1995 per delegate topics and / or venue and / or the event dates. If force majeure were to occur Trueventus accepts All options inclusive of course papers, luncheon, refreshments and service charge. no responsibility or liability for any loss or damage caused by events beyond their control, including, but not restricted to strikes, war, civil unrest, flight delays, fire flood, or any adverse weather conditions.PAYMENT DETAILS 5. Upon receiving this signed booking form, you the client herby consent to Trueventus to keep Payment is due in 5 working days. By Signing and returning this form, you are accepting our terms and conditions. your details for the use of future marketing activities carried out by Trueventus and third party Please debit my: □ VISA □ MasterCard organisations & partners. 6. Copyright and Intellectual Property. Any □□□□ □□□□ □□□□ □□□□ redistribution or reproduction of part or all of the contents in any form in connection to this event Card Number is prohibited without prior written consent by □□□□ Trueventus. 7. Client hereby agrees that he/she exclusively Security Code authorizes Trueventus charge the credit card with details listed above for the amount provided herein; Card Issuing Country: Card Issuing Bank: this registration form serves as a contract that is valid, binding and enforceable. He/she at any time will Cardholders Name Expiry Date / / have no basis to claim that the payments required under this Contract are unauthorized, improper, Cardholders Signature disputed or in any way.Book and Pay by 20 Dec 2010 - USD 1495, save USD 500 per delegate 4