Reese's Strategy for Lending & Marketing
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Reese's Strategy for Lending & Marketing

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Introductory presentation at the lending and marketing conference for the Washington Credit Union League (WCUL).

Introductory presentation at the lending and marketing conference for the Washington Credit Union League (WCUL).

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  • 1. Reese’s Strategy for Lending & Marketing Washington Credit Union League Doug True May 15, 2007
  • 2. C C B A B A Source: Why Not?
  • 3. C C B A B A
  • 4. C C B A B A
  • 5.  
  • 6.  
  • 7. Direct Auto
  • 8. Indirect Auto
  • 9. Second Mortgage
  • 10. Mortgage
  • 11. No Loan
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16. In the past? Easier Simpler Message
  • 17.  
  • 18.  
  • 19.  
  • 20. I need my chocolaty marketer because… Growth of point of sale Shrinking # of member conversations Supply exceeds demand
  • 21. I need my peanut buttery lender because… Loans are a gateway – conversation starter Precious two-way conversation I can use the data captured
  • 22. Continue the conversation @ www.dougtrue.net