Reese’s Strategy for Lending & Marketing Washington Credit Union League Doug True May 15, 2007
C C B A B A Source: Why Not?
C C B A B A
C C B A B A
 
 
Direct Auto
Indirect Auto
Second Mortgage
Mortgage
No Loan
 
 
 
 
In the past? Easier Simpler Message
 
 
 
I need my chocolaty marketer because… Growth of point of sale Shrinking # of member conversations Supply exceeds demand
I need my peanut buttery lender because… Loans are a gateway – conversation starter Precious two-way conversation I can us...
Continue the conversation @ www.dougtrue.net
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Reese's Strategy for Lending & Marketing

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Introductory presentation at the lending and marketing conference for the Washington Credit Union League (WCUL).

Published in: Business, Economy & Finance
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  • Reese's Strategy for Lending & Marketing

    1. 1. Reese’s Strategy for Lending & Marketing Washington Credit Union League Doug True May 15, 2007
    2. 2. C C B A B A Source: Why Not?
    3. 3. C C B A B A
    4. 4. C C B A B A
    5. 7. Direct Auto
    6. 8. Indirect Auto
    7. 9. Second Mortgage
    8. 10. Mortgage
    9. 11. No Loan
    10. 16. In the past? Easier Simpler Message
    11. 20. I need my chocolaty marketer because… Growth of point of sale Shrinking # of member conversations Supply exceeds demand
    12. 21. I need my peanut buttery lender because… Loans are a gateway – conversation starter Precious two-way conversation I can use the data captured
    13. 22. Continue the conversation @ www.dougtrue.net

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