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Reese's Strategy for Lending & Marketing

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Introductory presentation at the lending and marketing conference for the Washington Credit Union League (WCUL).

Introductory presentation at the lending and marketing conference for the Washington Credit Union League (WCUL).

Published in: Business, Economy & Finance

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  • Transcript

    • 1. Reese’s Strategy for Lending & Marketing Washington Credit Union League Doug True May 15, 2007
    • 2. C C B A B A Source: Why Not?
    • 3. C C B A B A
    • 4. C C B A B A
    • 5.  
    • 6.  
    • 7. Direct Auto
    • 8. Indirect Auto
    • 9. Second Mortgage
    • 10. Mortgage
    • 11. No Loan
    • 12.  
    • 13.  
    • 14.  
    • 15.  
    • 16. In the past? Easier Simpler Message
    • 17.  
    • 18.  
    • 19.  
    • 20. I need my chocolaty marketer because… Growth of point of sale Shrinking # of member conversations Supply exceeds demand
    • 21. I need my peanut buttery lender because… Loans are a gateway – conversation starter Precious two-way conversation I can use the data captured
    • 22. Continue the conversation @ www.dougtrue.net