The link between Suarez & 

the future of insurance companies
A story about technology impact on the insurance industry
Fu...
How big is your risk to get bitten by Suarez?
for me it’s low,
living in Belgium,
not a football player
(not even an amate...
risk to get bitten by Suarez in %
Chiellini’s risk was way higher
yours mine Timmy
Simons
Giorgio
Chiellini
100%
50%
75%
2...
And statistics are looking bad…
Suarez biting incidents plotted on a timeline
April
2010
March

2013
June

2014
time
Really bad…
Suarez biting probability
April
2010
March

2013
June

2014
January

2015
estimated next biting
incident, base...
Statistics have strange effects…
“There are three types of lies — 
lies, damn lies, and statistics.”
Mark Twain, author of ‘The Adventures of Tom Sawyer’ &...
Why do insurers use them?
Dummy… how can they calculate individual risk?
a random
non football image
btw, this is 

Chiell...
Today individual risk calculation is possible
Consider health insurance risks…
Jawbone Up, Fitbit, Nike’s
Fuelband, Sony’s...
Today individual risk calculation is possible
Or car insurance risks
Cars share data wirelessly
with your smartphone like
...
As personal risk calculation is
possible, individualised policies
can be created.
Just us saying so… but wouldn’t you agre...
What are you waiting for?
btw, this is not real
but for 5.000 views 

we’ll make it happen ;-)
Head over to www.knowyourri...
Or if you’re an insurance company
we can make other
apps as well !
Let’s discuss opportunities technology offers for you to...
Btw…
Good luck tonight to all Suarez’
team mates and the Colombian
opponents.
Let’s keep it an honest game. No biting, gen...
Read the full article on medium.com
by @bartmuskala, 

founder of True North, a marketing innovation hub, 

infusing a cha...
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The link between Suarez & the future of insurance companies

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During the last 16th final match of the Uruguayan team against Italy, Luis Suarez bit one of his opponents: Giorgio Chiellini was flabbergasted. And he definitely was not insured against this kind of incident. But maybe be could in the future?

Technology today like smartphone sensors, fingerprint scanners, wearables and others are changing health care. And thus making "risk probability guessing" a thing of the past. Forget about statistics, it's about facts today. Big data.

How will insurers deal with it? Exciting times...

Published in: Business, Economy & Finance
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The link between Suarez & the future of insurance companies

  1. 1. The link between Suarez & 
 the future of insurance companies A story about technology impact on the insurance industry Full article by @bartmuskala on medium.com
  2. 2. How big is your risk to get bitten by Suarez? for me it’s low, living in Belgium, not a football player (not even an amateur)
  3. 3. risk to get bitten by Suarez in % Chiellini’s risk was way higher yours mine Timmy Simons Giorgio Chiellini 100% 50% 75% 25%
  4. 4. And statistics are looking bad… Suarez biting incidents plotted on a timeline April 2010 March
 2013 June
 2014 time
  5. 5. Really bad… Suarez biting probability April 2010 March
 2013 June
 2014 January
 2015 estimated next biting incident, based on statistics time incident probability
  6. 6. Statistics have strange effects…
  7. 7. “There are three types of lies —  lies, damn lies, and statistics.” Mark Twain, author of ‘The Adventures of Tom Sawyer’ & ‘Adventures of Huckleberry Finn’ in other words: don’t use ‘em
  8. 8. Why do insurers use them? Dummy… how can they calculate individual risk? a random non football image btw, this is 
 Chiellini
  9. 9. Today individual risk calculation is possible Consider health insurance risks… Jawbone Up, Fitbit, Nike’s Fuelband, Sony’s Smartband and many other wearables collect health data Apple’s HealthKit API, Samsung’s SAMU and Google’s Fit Platform collect (and share back) all data Biometric sensors like Apple’s TouchID collects up to 300 fingerprints (and thus bio data) on average per day Textiles are produced with built-in sensors for background processing of temperature, sweating, …
  10. 10. Today individual risk calculation is possible Or car insurance risks Cars share data wirelessly with your smartphone like speed, braking, cornering, acceleration and others Smartphone’s built-in GPS, gyroscope & accelerometers calculate similar data with lesser bias than before The Google Car will never crash again. I gues it’s Google who will be needing the insurance in the future. A car has more sensors today than a Boeing airplane, measuring hundreds of parameters at once
  11. 11. As personal risk calculation is possible, individualised policies can be created. Just us saying so… but wouldn’t you agree?
  12. 12. What are you waiting for? btw, this is not real but for 5.000 views 
 we’ll make it happen ;-) Head over to www.knowyourrisk.to & read the full article
  13. 13. Or if you’re an insurance company we can make other apps as well ! Let’s discuss opportunities technology offers for you today
  14. 14. Btw… Good luck tonight to all Suarez’ team mates and the Colombian opponents. Let’s keep it an honest game. No biting, gentlemen!
  15. 15. Read the full article on medium.com by @bartmuskala, 
 founder of True North, a marketing innovation hub, 
 infusing a challenger mindset to help organisations of today 
 stay relevant in the world of tomorrow. ! True North is part of DuvalUnion, a marketing technology ecosystem helping organisations to get ahead in the New Normal, the world of marketing in which technology is at the core.

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