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  2. 2. History of NOGA <ul><li>Private entrepreneur started storing Oranges with cold storage facility in 1946 under the name “CHOCS” i.e. Central Hindustan Orange and Cold Storage at Nagpur. </li></ul><ul><li>It was taken over by a co-operative in 1960 with the name </li></ul><ul><li>“ NOGA” i.e. Nagpur Orange Growers Association. </li></ul><ul><li>Govt. of Maharshtra took over NOGA after it went into liquidation and handed over to MAIDC i.e. The Maharashtra Agro-Industries Development Corporation Ltd. in 1972 for running its operations at the main plant at Motibag, Nagpur. </li></ul>
  3. 3. MAIDC <ul><li>The Maharashtra Agro-Industries Development Corporation Ltd. (100% Govt. owned company with share participation by Govt. of India and Govt. of Maharashtra) was setup in 1965 to provide following agro inputs to the farmers : </li></ul><ul><li>FERTILIZERS - BOTH STRAIGHT & MIXED GRANULATED FERTILIZERS </li></ul><ul><li>PESTICIDES- INCECTICIDES, FUNGICIDES AND PESTICIDES </li></ul><ul><li>ANIMAL FEED- CATTLE AND POULTRY FEED </li></ul><ul><li>AGRO ENGINEERING- IMPLEMENTS, MACHINARY AND ROTAVETOR </li></ul><ul><li>Besides, MAIDC also acts as a NODAL AGENCY of Ministry of Food Processing Industries (Govt. of India) for certain projects of State Govt. of Maharashtra. </li></ul>
  4. 4. Orange City Food Park, Nagpur <ul><li>MAIDC has created ORANGE CITY FOOD PARK in the MIDC star zone at Butibori near Nagpur with the following infrastructural facilities- </li></ul><ul><li>A. Facilities Capacity </li></ul><ul><li>Warehouse 25000 sq. ft. </li></ul><ul><li>Cold Storage 22,302 sq. ft </li></ul><ul><li>Tetra Pack Building 8104 sq. ft. </li></ul><ul><li>Quality Control Laboratory 1275 sq. ft. </li></ul><ul><li>Canteen 1154 sq. ft. </li></ul><ul><li>Weigh Bridge 60 M.T. </li></ul>TOTAL AREA OF FOOD PARK 52.2 ACRES
  5. 5. Orange City Food Park, Nagpur B. Total number of Plots Allotted Phase 1 - 28 Plots = 24.8 Acres Phase 2 - 35 Plots = 26.4 Acres C. Total number of Industries in operation - 9 Nos. D. Total number of Industries In construction Stage - 5 Nos. E. Total Investment till date by running Indust. - Approx Rs. 70 Crs. E. Total Investment Expected in FOOD PARK - Approx Rs.100 Crs.
  6. 6. Orange City Food Park, Nagpur
  7. 7. FLOWER AUCTION HOUSE <ul><li>MAIDC has setup India’s first Modern Electronic Flower Auction house at Goregaon, Mumbai with the following infrastructural facilities- FACILITIES CAPACITY(in Sq. Ft) </li></ul><ul><li>Flower Unloading Platform -- 2660 </li></ul><ul><li>Flower setup on Trolleys -- 7440 </li></ul><ul><li>Auction hall -- 7440 </li></ul><ul><li>Flower Distribution Area -- 2030d </li></ul><ul><li>Flower Delivery Area -- 1250 </li></ul><ul><li>Cold Storage -- 1740 </li></ul><ul><li>Visitor’s Gallery -- 2220 </li></ul><ul><li>Passage, Reception and Office -- 2610 </li></ul><ul><li>Other Areas -- 310 </li></ul><ul><li>Shops(19 numbers 450 sq. ft each) Passage -- 16840 </li></ul><ul><li>Total area built up -- 40770 </li></ul>
  8. 8. FLOWER AUCTION HOUSE <ul><li>Advantages to Growers :- </li></ul><ul><li>Quality identification. </li></ul><ul><li>Saving on wastage. </li></ul><ul><li>Proper utilization of Collection centers. </li></ul><ul><li>Efficiency in logistics. </li></ul><ul><li>Availability of cold storages. </li></ul><ul><li>Fair price/ remuneration </li></ul><ul><li>Quick and full payment to grower. </li></ul><ul><li>Advantages to Buyers :- </li></ul><ul><li>Ready availability of quality flowers in large quantity. </li></ul><ul><li>Availability of flowers in variety. </li></ul><ul><li>Proximity to Airport (Domestic/International) </li></ul><ul><li>Proximity to retail market/outlet. </li></ul><ul><li>Total envisaged expenditure Rs. 967 lac aprox </li></ul>
  10. 10. ACTIVITIY WISE TURNOVER Division wise Turnover of MAIDC during 2007-08 Rupees in Lacs
  11. 11. MAIDC The corporation has achieved a turnover of more than 400 crores in 2007-08and has been awarded NATIONAL PRODUCTIVITY AWARD recently. Honorable Managing Director of MAIDC Dr. Pradeep Vyas IAS is receiving award with team of divisional heads
  12. 12. PROCESSING ACTIVITY <ul><li>NOGA is Processing various Fruits- </li></ul><ul><li>Orange - </li></ul><ul><li>Mango – </li></ul><ul><li>Pineapple – </li></ul><ul><li>Tomato - </li></ul>
  13. 13. NOGA Products <ul><li>Orange - Orange Squash, Orange Juice, Orange Marmalade, Orange juice in Tetra Pack. </li></ul><ul><li>Mango - Mango Squash, Mango Juice, Mango Pulp, Mango Slices, Mango Jam, Mango Nectar in Tetra Pack. </li></ul><ul><li>Pineapple - Pineapple Squash, Pineapple Juice, Pineapple Slices, Pineapple Titbits, Pineapple Jam, Pineapple juice in Tetra Pack. </li></ul><ul><li>Tomato - Tomato Juice, Tomato Puree, Tomato Ketchup, Tomato Sauce , Baked Beans in Tomato Sauce. </li></ul><ul><li>Others – Sweet Corn Soup, Lime Juice Cordial, Lemon Squash, Lemon Barley, Rose Syrup, Khus Syrup and RTS Drinks. </li></ul>
  14. 14. Crushing Output of Fruits Quantum of Crushing of different Fruits (in MT)
  15. 15. Fruit wise Turnover Financial Turnover of different Fruits (value in Rs.):
  16. 16. Processing Plants of NOGA <ul><li>Earlier unit of NOGA was operating at Motibag in Nagpur with a common processing facility of canned and bottled products. </li></ul><ul><li>In order to meet increased market demand second unit for bottled products was setup at Hingna in 1992. </li></ul><ul><li>A small unit of bottled products was also created at Goregoan, Mumbai to take care of orders from Canteen Stores Department and Domestic Market. </li></ul><ul><li>Recently Motibag and Hingna facilities have been integrated at one place for administrative convenience and financial advantages. </li></ul>
  17. 17. <ul><li>Names of Main Machines Capacity </li></ul><ul><li>Fruit Washer 2 MT/Hr. </li></ul><ul><li>Orange Juice Extractor ( FOMESA) 2 MT/Hr. </li></ul><ul><li>Spaira Flow Pasteurizer 2 MT/Hr. </li></ul><ul><li>Automatic Rotary Filler 60 Cans/Min. </li></ul><ul><li>Homogenizer for Ketchup/Pulp 2 MT/Hr. </li></ul><ul><li>Scrap Surface Pasteurizer 2 MT/Hr. </li></ul><ul><li>Automatic Bottle Filling Machine 40 Bottles/Min. </li></ul><ul><li>Automatic Sealing Machine 40 Bottles/Min. </li></ul><ul><li>Cans Reformer 40 Cans/Min. </li></ul><ul><li>DS-24 Semi-Automatic Seaming Machine 40 Cans/Min. </li></ul><ul><li>Form, Fill and Seal Machine (Tomato-Ketchup Sachet) 40 Sachet/Min. </li></ul><ul><li>Semi Automatic Blister Cutting, Filling & Sealing Machine 24 Cups/Min. </li></ul><ul><li>Automatic Labeling Machine 40 Labels/Min. </li></ul><ul><li>Cartons Strapping Machine 1000 Cases/Day </li></ul>Machinery at NOGA
  18. 18. Fruits Washer <ul><li>The machinery has following Advantages – </li></ul><ul><li>Increased washing capacity of fruits and vegetables. </li></ul><ul><li>Less water consumption and labor cost. </li></ul><ul><li>Fruits and vegetables are handled hygienically. </li></ul>
  19. 19. Homogenizer <ul><li>This has following advantages – </li></ul><ul><li>Increased viscosity of liquid. </li></ul><ul><li>No separation of water content. </li></ul><ul><li>Proper homogenization of fruit contents. </li></ul><ul><li>To improve overall quality. </li></ul>
  20. 20. Orange Juice Extractor <ul><li>The machinery is imported from FOMESA, Spain and has certain advantages like – </li></ul><ul><li>High Crushing capacity. </li></ul><ul><li>Better Fruit recovery % </li></ul><ul><li>Reduced bitterness in juice. </li></ul><ul><li>ORANGE OIL can be extracted separately. </li></ul>
  21. 21. Installation of Spaira Flow Tubular Pasteurizer with de aerator <ul><li>The machinery has following advantages – </li></ul><ul><li>Pasteurization of fruit contents. </li></ul><ul><li>No fermentation. </li></ul><ul><li>Uniform heating of the contents. </li></ul><ul><li>Flavor, colour and taste of a product is retained. </li></ul><ul><li>Overall quality of the product is better and improved. </li></ul>
  22. 22. <ul><li>With a view to cater increasing demand of Domestic and International airlines as also Indian Railways, NOGA has installed Form, Fill and Seal machines to launch following products: </li></ul><ul><li>Tomato ketchup sachet. </li></ul><ul><li>Mix fruit jam in blister pack, </li></ul><ul><li>Orange Marmalade in blister pack. </li></ul><ul><li>Pickles in blister pack. </li></ul>New Products
  23. 23. New Products <ul><li>Orange Juice in in Tetra Pak (1000 ml) </li></ul><ul><li>Pineapple Juice in Tetra Pak (1000 ml) </li></ul><ul><li>Mango Nectar in Tetra Pak (1000 ml) </li></ul>
  24. 24. Market Segments <ul><li>NOGA has satisfied customers in :- </li></ul><ul><li>Retail Market of the country. </li></ul><ul><li>Institutional Market of the country. </li></ul><ul><li>Overseas Market (Gulf, UK, Russia, UAE, Nepal etc.) </li></ul><ul><li>Prestigious Clients :- </li></ul><ul><li>Indian Railways. </li></ul><ul><li>Indian Airlines. </li></ul><ul><li>Lufthansa Airlines. </li></ul><ul><li>Scandinavian Airlines. </li></ul><ul><li>British Airlines. </li></ul><ul><li>Many Star Hotel Chains (Like Taj Group, Oberoi Group and others) </li></ul>
  25. 25. Distribution Network <ul><li>NOGA’s own Sales Depots are located at </li></ul><ul><li>Mumbai. </li></ul><ul><li>Pune. </li></ul><ul><li>New Delhi </li></ul><ul><li>Nagpur. </li></ul><ul><li>Consignment Agents are located at: </li></ul><ul><li>Jaipur </li></ul><ul><li>Chandigarh. </li></ul><ul><li>Lucknow </li></ul><ul><li>Hyderabad </li></ul><ul><li>Bangalore </li></ul><ul><li>Chennai </li></ul><ul><li>Goa </li></ul>
  26. 26. Prestigious Awards <ul><li>Leipzig award at Germany 1977 for NOGA Orange Marmalade </li></ul><ul><li>All India Mango show at Lucknow 1992 First Prize for Mango Jam and Mango Juice </li></ul><ul><li>All India Mango show at Vijaywada 1993 First Prize for Mango Jam </li></ul><ul><li>All India Mango show at Lucknow 1995 First Prize for Mango Jam </li></ul>
  27. 27. New Frontiers/Horizons <ul><li>Kiosks at </li></ul><ul><li>Railway Stations. </li></ul><ul><li>High Court Premises. </li></ul><ul><li>Airport Premises. </li></ul><ul><li>Increased presence in retail market. </li></ul><ul><li>Plans for introduction of new products like </li></ul><ul><ul><li>Sugar free Jam. </li></ul></ul><ul><ul><li>Canned Tomatoes. </li></ul></ul><ul><ul><li>Fruit Crushes. </li></ul></ul><ul><ul><li>Lychee & Guava Juices in Tetra Pack. </li></ul></ul>
  28. 28. Possibility of Tie up with HPMC <ul><li>Selling of NOGA products through APMC distribution network. </li></ul><ul><li>Selling of HPMC brand products through NOGA network </li></ul><ul><li>Win-Win situation. </li></ul>
  29. 29. Problems faced by NOGA Fruit Processing Sector <ul><li>Packaging Cost. </li></ul><ul><li>Maintenance of standards. </li></ul><ul><li>Transportation. </li></ul><ul><li>Increase in Labour Cost. </li></ul><ul><li>Increase in Govt. Levies. </li></ul>
  30. 30. <ul><li>THANK YOU </li></ul>