Twitter: What and how? by True Digital
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Twitter: What and how? by True Digital



A beginners guide to Twitter.

A beginners guide to Twitter.
Find out what you can really do with Twitter, then find out how to get started.



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    Twitter: What and how? by True Digital Twitter: What and how? by True Digital Presentation Transcript

    • Twitter What you can do and how you can do it
    • What is Twitter? Image: business-strategy-innovation ?
    • What is Twitter?
      • Twitter is not just about people telling other people what they had for breakfast
      • But it can be if you want
      Image: Display it
    • What is Twitter?
      • Being on Twitter doesn’t mean you’ll automatically be friends with celebrities
      • But you can try
      Image: BBC
    • What is Twitter?
      • Twitter isn’t going to take up all of your time
      • But it might if you let it
      Image: Twitter
    • What is Twitter?
      • Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets (Wikipedia 26/03/08)
    • What is Twitter?
      • Like other Social Media tools (facebook, youtube, blogs) twitter works two ways
      • 1. You can view content created by others
      • 2. You can create content for others to view
      • On Twitter this ‘content’ is made up of 140 character tweets (vitally these characters can provide links to images, video, and WebPages)
      • Like other Social Media tools you can just use it one way, but it works best if you do both
    • What is Twitter?
      • So…
      • Twitter is a service or a tool
      • It’s up to you what you do with it
      • What is actually possible is dependent on the users of the service
    • What can I do with Twitter? ? ?
    • What can I do with Twitter?
      • Be Entertained
      • Follow updates from celebrities such as Russell Brand, and Britney Spears
    • What can I do with Twitter?
      • See what your friends are doing
      • See where they are
      • Find likeminded people
      • Be Social
    • What can I do with Twitter?
      • Get the Latest News
      • Don’t wait for journalists to write up the story, get the latest from the people at the scene as it happens
      • News of the Mumbai terrorist attacks, and the US Airways Plane landing on the Hudson River, both appeared on Twitter before anywhere else
    • What can I do with Twitter?
      • Get Information
      • Follow people who share the information you need
      • e.g. follow people in Digital and get a constant stream of the information relevant to you
      • Of course you could look for it all yourself, but why waste hours searching when there are thousands of people doing it for you?
    • What can I do with Twitter?
      • Get more specific Information
      • Use twitter search to find tweets on the specific topic you want
      • e.g. Search: augmented reality
    • What can I do with Twitter?
      • Get Even more specific Information
      • Ask the people of twitter a question
    • What can I do with Twitter?
      • What can Brands do?
      • See what people are saying about the Brand
      • Broadcast messages to their audience (but ensuring not to spam)
      • Speak directly to the audience
    • How do I get started? Image: share brain
    • How do I get started?
      • Simple, just go to
      • Pick a username
      • Fill out the info so people know what to expect from your tweets
      • Now you have a Twitter account
    • How do I get started?
      • Now you need to find some people to follow
      • You can search for people you already know by searching their names and by importing email lists
      • Then there are various way you can find people who are saying things that interest you
        • Search your interests at Twitter Search
        • Twitter Directories such as WeFollow
        • Find someone talking about things that interest you, chances are they will be following similar people, so check out who they follow
        • Twitter recommendation services like Mr Tweet
    • How do I get started?
      • View Tweets
      • Now you’ve picked some people to follow, every post they make will be delivered in your Homepage feed
      • See someone talking rubbish? No problem you can simply click a button to unfollow
    • How do I get started?
      • Send Tweets
      • Now it’s time for your contribution
      • Share what you want with the world but putting your 140 characters in the box at the top
      • If what you put is worth reading people will start following you
      • Want to Share a link? Be sure to shorten it at somewhere like so you don’t go over your 140 limit
    • How to use the features
      • That’s the basics
      • But to really interact with Twitter you need to learn a few more things
    • How to use the features
      • Reply to Tweets
      • You can reply to any tweet you see on Twitter, just click on the reply arrow located bottom right of their tweet
      • Your reply is public and identified by having ‘@username’ at the beginning on the tweet
      • If you don’t want it to be public you can send the user a Direct message
    • How to use the features
      • Re-tweet
      • See a tweet you like, then you might want to tweet it yourself
      • This is called re-tweeting, and convention is to credit the user by starting your tweet with ‘RT@username’
    • How to use the features
      • You can see any replies to your tweets in the @Replies section
      • If you want to see if anyone has Re-tweeted any of your tweets you need to search ‘@yourusername’ in Twitter Search
    • What else should I know?
      • When people are sending tweets about or from certain events or about specific topics they put ‘#location’ or ‘#topic’ at the end of their tweet. This saves on characters and helps people find information via Twitter search
      • There are various ways you can Tweet and view Tweets
        • Via the Twitter website
        • Via various Twitter clients
        • Via Text message
        • Via Phone application
      • Twitter clients can improve the Twitter experience
        • Login to several accounts at once
        • Re-tweet with a click
        • Create various feeds to help filter content
        • Get stats on who follows your links
        • Shorten URLs automatically
    • What’s next for Twitter?
      • Twitter needs to find a way to transfer its success into financial success
      • Brands need to experiment to see what can be done with Twitter
      • The uses of Twitter are all dependent on its users, as new and different users join the service new and different possibilities will arise
      • As more people use the internet on their mobiles, the possibilities will expand. Geolocation could be incorporated into Twitter (this is already available on iphone applications such as Twinkle)