How To Conduct Brainstorms, by True Digital

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    How To Conduct Brainstorms, by True Digital - Presentation Transcript

    1. How to conduct brainstorms
    2. When and why brainstorm?
      • Programmed thinking
      • Analysis, research
      • Procedures
      • Detailed design
      • Lateral thinking
      • Generate quantity of ideas
      • Build upon existing ideas
      • Creative leaps
      • Plus
      • It’s fun
      • It’s healthy
      brainstorm ..vs..
    3. Preparation
      • Consider how to define the challenge clearly and interestingly
        • Tell (e.g. read brief) …OK
        • Show (e.g. video of focus-group or user-testing finding) …BETTER
        • Experience ( e.g. visit store, use product, re-create issue) …GREAT!
      • Circulate brief background info in advance
      • Consider invitees
        • Will it be stimulating or not to have ‘the boss’ present?
        • Consider everyone! Non-experts! Finance!
      1 2 3
    4. Set-up
      • environment: playful democratic energetic comfortable fun…
      • Tools
        • Coloured pens, paper, post-its, stickers, prompt cards
      • Refreshments
        • Fruit, sugar, caffeine!
      • Room
        • Set-up to encourage MOVEMENT and CLOSE CO-OPERATION
          • Open space, small tables, chairs close together, use walls
      • Stimulus
        • Playful talking points: e.g. magazines, masks, gizmos, photos
      • Democratic atmosphere
        • Ensure boundaries and agendas are kept away – there is no ‘boss’ in this session!
        • Consider allowing facilitator to introduce session
      1 2 3 4 5
    5. Process
      • The Set-Up should get people communicating freely.
      • If not, use a warm-up.
      • There are loads online. Some of our favourites:
      • Bring a simple object. Can you find 50 alternative uses for it?
        • Start with any word, go round the room, coming up with a word which is in no way associated with the prior word
        • Bring a brown bag of vegetables. People pick one at random. You also give them a context such as “accessory” “friend” “business” “instrument”. In detail, they have to describe a scenario of them using the vegetable in this context
      announce facilitate warm-up close Paperclip Word dis- association Vegetable
    6. Process
      • State:
      • The challenge (clearly and interestingly)
      • Target number of ideas
      • Time limit
      • The rules:
        • Quantity not quality
        • No criticism, debate, critique “yes, but..” “yes, and..”
        • Where possible be visual diagram/stick-men/map… but quickly!
        • Weird ideas are welcome!
      1 2 3 4 announce facilitate warm-up close
    7. Process
      • Capture everything, in raw form
        • This is a focal point for the room & reflects the energy levels
        • Don’t interpret, or make notes...this activates ‘programmed thinking’
      • Look for ways to:
        • BUILD “great, what other ways..?”
        • JUMP “let’s consider something different(ly)..”
      • Encourage ordered chaos
        • Not systematically working round the room
      • Encourage energy and enthusiasm (without dominating)
      • If needed, use these techniques…
      1 2 3 4 announce facilitate warm-up close The facilitator’s job: 5
    8. Process
        • Try to achieve the opposite :
          • “ how could we achieve the UK’s worst customer service”
          • “ how can we ensure shoppers are never attracted by the products on the website”
        • Throw in a random word / idea, to stimulate fresh thought :
          • Family / Skyscraper / Competition / Identity / Neighbour / Law / Sunrise / Safety / Tea / Recession / Slippers / 1983 / Bicycle / Dinner party / Surprise..
        • Pose a purposefully provocative question:
          • “ What if… we got rid of the website?”
          • “ What if… we made it a members-only shop?”
          • “ what if… we let customers vote on…”
      Reversal announce facilitate warm-up close Techniques: Random Input Provocation
    9. Process
        • S ubstitute—components, material, people
          • For example, using high tech materials to enhance a product, like stainless steel, carbon fibre
        • C ombine—mix, combine, with other products, services or technology
          • For example, the iPod and iTunes Music Store
        • A dapt—alter, change function, use part of another element
          • For example, the Baygen radio that needs no batteries, due to a hand crank, from cell phones to VOIP phones
        • M odify—increase or reduce in scale, change shape, modify attributes
          • For example, GE Aviation, from “We make jet engines” to “We’re in the propulsion business”
        • P ut to Another Use
          • For example, using baking soda as tooth paste or a deodorizer
        • E liminate—remove elements, make as simple as possible
          • For example, Basecamp versus SharePoint or Quick place, a Bose 3,2,1 versus a typical home theatre
        • R everse—turn inside out or upside down (similar to reversal)
          • Make a PDA into a remote control, a car into an entertainment centre
      SCAMPER announce facilitate warm-up close Techniques:
    10. Process
      • End when time is up / captured desired number of ideas
      • After session, filter ideas against original brief
      • Feedback to the group when possible
        • So people realise it is a productive process
      1 2 3 announce facilitate warm-up close
    11. Resources
      • Web
        • www.mindtools.com
        • http://www.scottberkun.com/essays/34-how-to-run-a-brainstorming-meeting/
        • http://www.slideshare.net/chrisbernard/brainstorming-278999
        • http://www.slideshare.net/jaygoldman/ideo-brainstormers-presentation
        • http://www.slideshare.net/thecroaker/brainstorming-for-fund-and-profit
      • Books
        • Lateral Thinking Edward De Bono
        • Thinkertoys Michael Michalko
        • Lateral Thinking Skills Paul Sloane
      • iPhone
        • Whack Pack iphone App Roger Von Oech
      • Packs
        • Thinkpak Michael Michalko
        • Innovative Whack Pack Roger Von Oech

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