The Presidential Campaign 2008


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  • INTRO: SLIDE 1 It is a historical phenomenon in which the Internet and its technologies are playing vital roles for candidates and their campaigns, the mainstream media, and voters and citizens   The Internet has become the essential tool for all political candidates to announce their campaigns, release new campaign ads, answer questions posted by voters, post videos and photos, and raise awareness, as well as lots and lots of money.   The presidential election of 2008 will be the first true “Internet election.” Tools, resources, mainstream media sites, blogs, Websites, video, podcasts, online debates, and social networking sites are all available for the interested citizen to learn as much as they can about the individuals running for president, their philosophies and vision, the problems they see and the solutions they offer.   Today, every candidate has a Web site. The online tools are available to raise funds, reach out to the grass-roots, and provide a voice and channel of communication between candidates and voters. By 2012, the Internet will be so essential and mainstream to presidential politics
  • The Presidential Campaign 2008

    1. 1. “ An historical phenomenon … the Internet and its technologies are playing vital roles for candidates and their campaigns, the mainstream media, and voters and citizens” Laura Gordon-Murnane: published in November/December 2007 (Gordon-Murnane (2007) p19). Tressa Reed: February 18, 2009: Online Politics
    2. 2. Mainstream news sites are using more and more videos, pictures, and audio to cover the 2008 Presidential Election
    3. 3. “ 42 % of voters look to the Internet for information about issues and candidates in the upcoming presidential election, with the Internet a considerably more popular information source than newspapers among respondents between the ages of 18 and 34” (Gordon-Murnane (2007) p.20)
    4. 4. <ul><li>DEMOCRATIC CANDIDATES </li></ul><ul><li>BARACK OBAMA </li></ul><ul><li>Joseph Biden , Hillary Clinton, Christopher Dodd , John Edwards, Mike Gravel , Dennis Kucinich, Bill Richardson </li></ul><ul><li>REPUBLICAN CANDIDATES </li></ul><ul><li>JOHN McCAIN </li></ul><ul><li>Sam Brownback, Rudy Giuliani, Mike Huckabee, Duncan Hunter , Ron Paul, Mitt Romney, Tom Tancredo, Fred Thompson </li></ul>All the campaigns have a website but not all have a blog Talking Points Memo (TPM) White House Blogger
    5. 5. Candidate Websites & Social Networks are very successful tools to raise money using the Internet
    6. 6. CNN–YouTube held a Republican debate on September 17, 2007 CNN held the first CNN–YouTube Democratic Debate on July 24, 2007 The following slide is CNN–YouTube Democratic Debate
    7. 7. <ul><li>News </li></ul><ul><li>Interactive tools : comments to the reporters, comments on news blogs, </li></ul><ul><li>Sharing tools : Digg, Newsvine, Facebook,, email, mobile, and RSS alerts </li></ul><ul><li>Election guide tools (information about the candidates), </li></ul><ul><li>Candidate fundraising activities </li></ul><ul><li>Campaign issues </li></ul><ul><li>Calendar of scheduled events </li></ul><ul><li>Polls </li></ul><ul><li>Surveys of the candidates </li></ul>How well did mainstream sites provide for the 2008 presidential campaign?