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Rutger Beckers - The Application Store at Ring Ring

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    Rutger Beckers - The Application Store at Ring Ring Rutger Beckers - The Application Store at Ring Ring Presentation Transcript

    • Boos$ng  interac$vity via  mobile  internet   Rutger  Beckers Thursday 28 October 2010
    • About  The  Applica$on  Store ๏ company  founded  by  pioneers  from  mobile   services  business ๏ bundle  over  50  y  of  experience  in  mobile   content  /  media  /  consumer  marke$ng ๏ focus  on  interac(vity  via  mobile  devices ๏ have  created  and  patented  a  new  mobile  billing   engine  and  pla?orm:  TAPP Thursday 28 October 2010
    • what’s  happening? Thursday 28 October 2010
    • Thursday 28 October 2010
    • “By  the  end  of  2011,   smartphones  will  overtake   feature  phones  in  the  U.S.   market”     (source:  The  Nielsen  Company,  June  2010) Thursday 28 October 2010
    • Thursday 28 October 2010
    • Media  Tablet  Sales 2010  -­‐  2014  (source:                                October  2010)   200.000 154.150 150.000 103.425 100.000 54.781 50.000 19.490 sold units per year 0 2010 2011 2012 2013 Thursday 28 October 2010
    • What’s  happening ๏  feature  phones  are  becoming  smartphones ๏  big  touch  screens  and  fast  internet  connec$ons ๏ phones  and  data  plans  are  ge[ng  cheaper ๏ iPhone  and  iPad  as  game  changers Thursday 28 October 2010
    • Media  Tablet  Sales Over  50  new  tablets  being  launched  in  next  three  months Thursday 28 October 2010
    • Thursday 28 October 2010
    • devices  +  content  +  right  price = mobile  internet  is  booming = some  exci$ng  new  possibili$es   for  interac$vity Thursday 28 October 2010
    • interac$vity Thursday 28 October 2010
    • ‣ media companies are looking for new revenue streams through diversification of their activities ‣ brands are looking for interaction with their fans ‣ interactivity via sms, IVR and the red button is already an interesting source of income premium sms the red button IVR classic mobile phone set-top box & remote telephone Thursday 28 October 2010
    • premium sms the red button IVR classic mobile phone set-top box & remote telephone ‣kickbacks from operators are really low: they keep up to 60% of the revenues. ‣the operators ‘own’ users and user data, which makes marketing and cross selling hard. ‣ the interactivity is really basic and not much fun. There’s no real entertainment factor. Thursday 28 October 2010
    • Tapp is great alternative for those models ‣ it has a kick back of up to 89% ‣ you co-own the users that like your brand ‣ great opportunities for increasing the volume of interactions and your revenues. Thursday 28 October 2010
    • Patented Thursday 28 October 2010
    • Introducing Tapp. A new application that enables media companies to interact with their audience and generate new revenue streams through their favorite device: the mobile phone. Thursday 28 October 2010
    • Here’s how Tapp works First, you download the free application to your mobile phone It will be available in every major app store Thursday 28 October 2010
    • Here’s how Tapp works Next, you pick out Next, you launch user data: mail, your favorite the app and register age, sex, location brands Thursday 28 October 2010
    • Here’s how Tapp works Users can select their favorite brands Thursday 28 October 2010
    • Here’s how Tapp works You get updates you also get about what your notified through a friends and favorite push notification or brands are doing via mail Thursday 28 October 2010
    • Here’s how Tapp works Thursday 28 October 2010
    • users can share interactions on social networks Rutger Beckers has entered a Coke Zero competition and might win a Dodge Nitro. Coke Zero 3 minutes ago via Tapp · Comment · Like · See what else I did on Tapp Thursday 28 October 2010
    • In the first release there will be some nice ways to interact with your audience: polls, competitions, live comments, (tv) chats, purchases, coupons and donations Later on there will be a lot more possibilities e.g. including audio and video Thursday 28 October 2010
    • TAPP runs on every mobile operating system and can be used on more than 400 different mobile phones and tablets Thursday 28 October 2010
    • In the first release there will be some nice ways to interact with your audience: polls, competitions, live comments, (tv) chats, purchases, coupons and donations Later on there will be a lot more possibilities e.g. including audio and video Thursday 28 October 2010
    • Tapp will be launched in Europe by Q4 2010. Already quite a few A-brands have joined in and will be interacting with their audience through Tapp. Tapp is about strong brands. We would love to your brand to our platform. Thursday 28 October 2010
    • Boos$ng  interac$vity via  mobile  internet   Rutger  Beckers Thursday 28 October 2010