Julien Oudart - Sofialys - Mobile Advertising for Ring Ring

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Julien Oudart - Sofialys - Mobile Advertising for Ring Ring

  1. 1. Confidential Document © 2009 Sofialys Address : 9 Villa Pierre Ginier 75 018 Paris. Tel : 01 53 04 23 41. Contact : contact@sofialys.com SOFIALYS Mobile Advertising opportunities Ring Ring seminar – October 2010 Follow our latest news on www.sofialys.com
  2. 2. Confidential information © 2008 Sofialys www.sofialys.com22 Sofialys Intro  Company created in 2003  40 employees based in Paris, Barcelona, Singapore & Ho ChiMin city  Mobile ad server provider  Largest mobile marketing programme in France (3m qualified opt-in)  mobile ad network www.aditic.com 200 Publisher network, 150 mobile campaigns & 800 millions ad imps / month Agency clients  Advertiser clients
  3. 3. Confidential information © 2008 Sofialys www.sofialys.com33 Definitions Mobile Marketing Mobile Advertising mobile tagcoupons bluetooth geo-location push opt-in CPA profiling CPM rich media re-targetingbannersdisplay iPhone app Sponsored links New Nike shoes Cheap snickers Push Pull
  4. 4. Confidential information © 2008 Sofialys www.sofialys.com44 Why mobile?  Always on - first thing in the morning, last thing at night  Personal - only true one2one media  Geo-located - reach within relevant areas  All-in-one device - video, web, messaging, voice
  5. 5. Confidential information © 2008 Sofialys www.sofialys.com55 Why now? Because…  …smartphone penetration + unlimited data bundles = reach  budget restriction + poor metrics on traditional media = search for more efficient channels
  6. 6. Confidential information © 2008 Sofialys www.sofialys.com66 Where are we now? branding acquisition loyalty CPM Display campaigns on premium supports iPhone, iPhone, iPhone… iPhone applications Social communities CPC acquisition campaigns
  7. 7. Confidential information © 2008 Sofialys www.sofialys.comConfidential Information Copyright © 2008 Sofialys The importance of being multi-OS 7 ANDROID APPS IPHONE APPSMOBILE WEB Take the A380 to .. IPAD APPS BLACKBERRY APPS BADA APPS WEB APPS
  8. 8. Confidential information © 2008 Sofialys www.sofialys.comConfidential Information Copyright © 2008 Sofialys Banner-like ad formats 8 MOBILE WEB – 3 formats Text  Banner  Banner+text Take the A380 to;;; Take the A380 to ;;; WEB APPS & IPAD APPS – 7 formats  Splash screen  Interstitial  Banner  Expand banner IPHONE/ANDROID/BB/BADA APPS – 5 formats  Banner  Splash screen  Interstitial  Retractable banner  Expand banner  Retractable banner  Rectangle (pavé)  Skyscraper
  9. 9. Confidential information © 2008 Sofialys www.sofialys.comConfidential Information Copyright © 2008 Sofialys Rich media ad formats 9 IPAD APPS – 6 formats  In book full page  Map ad (geolocated)  Pic text ad  Peel ad  Bilboard video (pre-roll)  In-video (banner) IPHONE/ANDROID/BB/BADA APPS – 4 formats  Map ads (geolocated)  Pic text ad  Bilboard video (pre-roll)  In-video (banner) Agence Marmara 14 rue de la madeleine 75001 Paris
  10. 10. Confidential information © 2008 Sofialys www.sofialys.com10 www.sofialys.comwww.sofialys.com10 Leverage all interactions offered by the mobile media Click-to-browse Click-to-call Click-to-video Click-to-download (coupon)
  11. 11. Confidential information © 2008 Sofialys www.sofialys.comConfidential Information Copyright © 2008 Sofialys Increase value through personal targeting 11 User profile Device Contextual Geo-localised Country/Netw. Behavioural We recognize the phone UserAgent and are able to target campaigns for i-phone or Video-capable only phones for instance Advertisers assign a category to their campaign, e.g. sport and the system is able to serve the ad on the matching section/page of your site, e.g. sport ad on sport pages We use the phone IP address to target campaigns per country and per mobile operator if required We leverage all profile information you have collected about your audience to increase CPM and CPC rates and eventually maximise revenues Each user’s history and clickstream (clicks, pages visited) is stored on our server and can be re used to serve targeted ads accordingly Ability to serve ads depending on real-time user location – geo- localised push ads currently live with 1 operator Enhanced relevancy through advanced targeting
  12. 12. Confidential information © 2008 Sofialys www.sofialys.comConfidential Information Copyright © 2008 Sofialys Tomorrow’s differentiation factors 12 Rich media Geo-localisation Profiling  Targeting based on realtime localisation  GPS: mode display (appli smartphone) / mobile web  Clara  23  Brussels  Student  Paule  53  Gent  HR Manager Take the A380 to Paris! Video HTML 5
  13. 13. Confidential information © 2008 Sofialys www.sofialys.com1313 Display advertising – CPC & CPA performance models Click-to-call Voting campaign « Pekin express » show iPhone application download Online hotel portal
  14. 14. Confidential information © 2008 Sofialys www.sofialys.com14 www.sofialys.comwww.sofialys.com14 Trends - next 24 months 1. Mobile becomes an acquisition driver, quicker than any other media before, through  Geo-location targeting  Couponing  CPA display campaigns 2. Mobile is used as a true communication channel by a larger number of brands and advertisers 3. Mobile budgets reach critical mass as Media Agencies equip themselves with mobile ad management tools and integrate mobile in a growing number of media plans CPM CPC CPL CPA
  15. 15. Confidential information © 2008 Sofialys www.sofialys.com15 www.sofialys.comwww.sofialys.com15 SOFIALYS julien.oudart@sofialys.com +33 6 33 35 48 28

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