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AdNerds - Mobilemarketing

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    AdNerds - Mobilemarketing AdNerds - Mobilemarketing Presentation Transcript

    • So you got yourself an app. Now what? Saturday 1 May 2010
    • Saturday 1 May 2010
    • Saturday 1 May 2010
    • ADNERDS IS SIMPLE MATH Saturday 1 May 2010
    • AdNerds = A^T A T A = Advertising T = Technology Saturday 1 May 2010
    • Common Errors Mobile Marketing? The Basics Getting It Right Saturday 1 May 2010
    • Saturday 1 May 2010
    • Ceci n’est pas une voiture Saturday 1 May 2010
    • Smart Phone Apps will be a $4 billion industry by 2012. Mobile devices will be the No. 1 way of accessing the internet by 2015 Alan Mulally, President and CEO, Ford Motor Company Saturday 1 May 2010
    • Ford (as in cars) creates “Mobile Application Developer Network.” screenshot Safari Saturday 1 May 2010
    • Ford Sync Applink Saturday 1 May 2010
    • Does it pay to be an Innovative Company? screenshot Safari Saturday 1 May 2010
    • Saturday 1 May 2010
    • Bare Necessities Saturday 1 May 2010
    • ss app 1) Build a kick a 2) Get the bare necessities right 3) 2) Get it on the app store Saturday 1 May 2010
    • What are the Bare Necessities when it comes to Apps? screenshot Safari Saturday 1 May 2010
    • Inside the App Store vs. Outside the App Store screenshot Safari Saturday 1 May 2010
    • Inside the App Store see click? app icon page app read? app pics info buy? buy Typical App Buyer Decision Process, Jeffrey Hughes Saturday 1 May 2010
    • Inside the App Store 2 3 1 6 5 4 7 Saturday 1 May 2010
    • 1 App Icon famous logo self-explaining include promo Saturday 1 May 2010
    • 2 App Title Weight Tips (tips & tricks to loose weight easily) PndDrppr Pound Dropper descriptive easy to pronounce memorable and spell Saturday 1 May 2010
    • 3 Description • • • % “ ” new not too lengthy bullets summary with promotions include “what’s new/ benefits on top positive reviews coming” Saturday 1 May 2010
    • 4 Screenshots 1 aaa 2 bbb Aha! 3 ccc use all 5 screens descriptive screens use horizontal pics only “obvious” screens when appropriate Saturday 1 May 2010
    • 5 Size 10 S < M < L < XL <10 MB Saturday 1 May 2010
    • 6 Prize 0 WE? A B C # # € € € the value price ! competitor price sensitive of “free” pricing market Saturday 1 May 2010
    • 7 Reviews !"# ? !"# ask for respond to filter learn from feedback comments feedback competitors Saturday 1 May 2010
    • Outside the App Store • • like • • • • • • • • • • monitor clear make it recycle the web website sharable content Saturday 1 May 2010
    • Saturday 1 May 2010
    • If you build it, they won’t come Saturday 1 May 2010
    • Youtube App Store Saturday 1 May 2010
    • VIRAL? FORGET IT! Saturday 1 May 2010
    • Anno Domini 1955 Anno Domini 1967 Anno Domini 2002 Saturday 1 May 2010
    • Social Epidemics*: the Law of the Few " ls In fluentia " " " " " ! " " " M IL ! " " " LI " ! " " " N S " " " Only Cert ain People Can Drive " " Trends " *Malcolm Gladwell: “The Tipping Point”. Saturday 1 May 2010
    • Saturday 1 May 2010
    • ANY ATTEMPT TO ENGINEER SUCCES THROUGH INFLUENTIALS IS ALMOST CERTAINLY DOOMED TO FAILURE Saturday 1 May 2010
    • The size of a forest fire often has little to do with the spark that started it and lots to do with the state of the forest. Saturday 1 May 2010
    • Influ tip a entia trend ls can into n exist ot ence in a ety ccess soci Su ked wor e random net uit is q Saturday 1 May 2010
    • BIG-SEED MARKETING HARNESSING THE PASS-AROUND POWER OF EVERYDAY PEOPLE Saturday 1 May 2010
    • Expected number of new infectious people generated by each existing one = R (“Reproduction Rate”). Saturday 1 May 2010
    • Companies, unlike diseases, can use standard advertising methods to create potentially enormous seeds. * Campaign: bannering, TV, e-mail, … n * some large number of conversions, people who are sufficiently interested to click on the web ad or embedded link. Saturday 1 May 2010
    • n / (1-r) Saturday 1 May 2010
    • Saturday 1 May 2010
    • Do the right thing Saturday 1 May 2010
    • Hacking the iPhone Bare Necessities Big-Seed Marketing App Store’s Algorithm Co ve red! Saturday 1 May 2010
    • Lawy er NDA Saturday 1 May 2010
    • HACKING THE iPHONE APP STORE ALGORITHM Saturday 1 May 2010
    • s a rketing effort focus your me first 4 days during th Today’s x8 x5 x5 Ranking = + + + x2 Day Day - 1 Day - 2 Day - 3 algorithm assumption by FaberNovel Saturday 1 May 2010
    • v e your 4 days m ake sure to ha one with, over and d kend before the wee Mon Tue Wed Thu Fri Sat Sun Sales breakdown by day Saturday 1 May 2010
    • right! t the bare necessities unch Submission: ge view sites on upcoming la logs, press & re D-7: inform b eeding internal s & release, D0: press event ite, campaign & seeding start micros launch eding n d community se D1: newsletter a ws D 2: stimulate revie back D3: collect feed Saturday 1 May 2010
    • BIG-SEED MARKETING Saturday 1 May 2010
    • EVERYONE WITH AN iPHONE Saturday 1 May 2010
    • EVERYONE KNOWS SOMEONE WITH AN iPHONE Saturday 1 May 2010
    • DISPLAY ADVERTISING Saturday 1 May 2010
    • SOCIAL MEDIA Saturday 1 May 2010
    • Everyone is hyper-connected Saturday 1 May 2010
    • Competition *Incentive *2 criteria: a certain skill (e.g. speed) social dexterity (bring friends to the party) Saturday 1 May 2010
    • FOCUS ON MOBILE CONVERSIONS Saturday 1 May 2010
    • mobi le appstore 8 % OF DOWNLOADS VIA THE MOBILE ECOSYSTEM Sales breakdown by platform Saturday 1 May 2010
    • sta y up to date SMS “MMF” TO 8955 0 € / SMS SENT OR RECEIVED Saturday 1 May 2010
    • Saturday 1 May 2010
    • ht of Never lose Sigsities! es the Bare Nec 4 Days of Success Seed & Feed from close by Focus on Mobile Conversions Saturday 1 May 2010
    • That’s it, for today. adnerds.be Saturday 1 May 2010