9. Smart Phone Apps will be a $4 billion industry by 2012.
Alan Mulally, President and CEO, Ford Motor Company
Mobile devices will be the No. 1 way of accessing the
internet by 2015
Saturday 1 May 2010
21. 2 App Title
descriptive easy to pronounce
and spell
memorable
PndDrppr
Weight Tips
(tips & tricks to loose weight easily) Pound Dropper
Saturday 1 May 2010
22. 3 Description
not too lengthy bullets
•
•
•
summary with
benefits
promotions
on top
%
include
positive reviews
“
”
“what’s new/
coming”
new
Saturday 1 May 2010
23. 4 Screenshots
use horizontal pics
when appropriate
use all 5 screens descriptive screens
1 aaa
2 bbb
3 ccc
only “obvious” screens
Aha!
Saturday 1 May 2010
24. 5 Size
S < M < L < XL <10 MB
10
Saturday 1 May 2010
25. 6 Prize
the value
of “free”
0€
price sensitive
market
€ €
#
#
competitor
pricing
A B C
WE?
price !
Saturday 1 May 2010
32. Anno Domini 1955 Anno Domini 1967 Anno Domini 2002
Saturday 1 May 2010
33. Social Epidemics*: the Law of the Few
*Malcolm Gladwell: “The Tipping Point”.
Influentials
M
ILLI"
N
S
!
!
!
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"
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"
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"
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Only Certain People Can Drive Trends
Saturday 1 May 2010
39. Expected number of new infectious people
generated by each existing one
= R (“Reproduction Rate”).
Saturday 1 May 2010
40. Companies, unlike diseases,
can use standard advertising methods
to create potentially enormous seeds.
Campaign:
bannering, TV,
e-mail, … n
*
* some large number of conversions, people who are sufficiently interested
to click on the web ad or embedded link.
Saturday 1 May 2010
47. Today’s
Ranking
x8 x5 x5 x2
+ + +=
Day Day - 1 Day - 2 Day - 3
focus your marketing efforts
during the first 4 days
algorithm assumption by FaberNovel
Saturday 1 May 2010
48. make sure to have your 4 days
over and done with,
before the weekend
Mon Tue Wed Thu Fri Sat Sun
Sales breakdown by day
Saturday 1 May 2010
49. Submission: get the bare necessities right!
D-7: inform blogs, press & review sites on upcoming launch
internal seeding
D0: press event & release,
start microsite, campaign & seeding
D1: newsletter and community seeding
D2: stimulate reviews
D3: collect feedback
launch
Saturday 1 May 2010
